Real estate · County · Tennessee
Real estate businesses in Rutherford County, TN
Competitor counts, household spending and official business counts for real estate businesses in Rutherford County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,051 of 2,229 scored counties
#55 of 77 scored counties in Tennessee
- Listings
- 563
- 41 chain locations (7%)
- Official establishments
- 154
- +21.3% since 2019
- Household spending a year
- $2B
- On rent and homeowner costs · $15,764 a household
- Housing spending per listing (U.S. = 100)
- 84
- 16% below the U.S.
- Listings per 10k households
- 43.5
- 13% above the U.S.
- Population, 2025
- 386,352
- +12.6% since 2020
See the real estate businesses around any address in Rutherford County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 563 real estate businesses in Rutherford County. Of those, 41 are chain locations, or 7%, against 6% across the U.S. That comes to 43.5 for every 10,000 households, 13% above the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Rutherford County comes to about $2B a year: $15,764 per household, 5% below the U.S. average. Housing spending per office is 16% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Rutherford County was 154 in 2023, up 21.3% from 2019. That is one for every 840 households, against one for every 414 across the U.S. Official counts list 1,926 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $95K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rutherford County.
Population estimates show Rutherford County grew 12.6% from 2020 to 2025, faster than the U.S. (+3.1%). For real estate businesses, Rutherford County has a Groundwork market score of 51 (upper middle): #1,051 of 2,229 scored counties and #55 of 77 scored counties in Tennessee.
How Rutherford County compares
The same measures for Tennessee and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rutherford County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.5 | 36.7 | 38.5 |
| Housing spending per listing (U.S. = 100) | 84 | 93 | 100 |
| Households per official establishment | 840 | 736 | 414 |
| Official establishment growth, 2019–2023 | +21.3% | +19.2% | +15.8% |
| Population growth, 2020–2025 | +12.6% | +5.6% | +3.1% |
| Spending per household on rent and homeowner costs | $15,764 | $14,833 | $16,661 |
| Median household income | $85,470 | $69,595 | $80,734 |
| Groundwork market score | 51 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 127 → 154+21.3% over the period
- Employees, 2023
- 900
- Annual payroll, 2023
- $56.9M
- One-person businesses, 2023
- 1,926Businesses with no payroll
- Map listings, September 2026
- 56341 chain locations
- Listings at the U.S. rate for this spending
- 471The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $95K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutherford County
- Population, 2025 estimate
- 386,352+12.6% since 2020
- Households
- 129,431
- Median age
- 35.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 620 sq. mi.
- People per square mile
- 582
- Median household income
- $85,470+26.8% vs. 2015–2019, before inflation
- Average household income
- $105,856
- Median home value
- $382,600
- Jobs located here
- 144,864
- Daytime population
- 329,273Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for real estate businesses, numbered among those based in Tennessee, with Rutherford County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hickman County, TN | 80 | 5 | 5.3 | 620 | +5.0% | #18 of 2,229 |
| 2Hawkins County, TN | 80 | 17 | 7.2 | 430 | +5.0% | #19 of 2,229 |
| 3Union County, TN | 80 | 6 | 7.6 | 421 | +8.1% | #20 of 2,229 |
| 4Fayette County, TN | 80 | 21 | 12.2 | 297 | +7.7% | #25 of 2,229 |
| 5Smith County, TN | 80 | 9 | 11.3 | 295 | +5.1% | #26 of 2,229 |
| 6Bedford County, TN | 77 | 31 | 15.9 | 209 | +9.7% | #74 of 2,229 |
| 7Polk County, TN | 76 | 7 | 9.4 | 343 | +5.9% | #81 of 2,229 |
| 8Gibson County, TN | 75 | 23 | 11.3 | 283 | +2.7% | #104 of 2,229 |
| 9Grainger County, TN | 74 | 7 | 7.2 | 418 | +9.2% | #119 of 2,229 |
| 10Sequatchie County, TN | 74 | 6 | 9.7 | 322 | +12.7% | #123 of 2,229 |
| 55Rutherford County, TN | 51 | 563 | 43.5 | 84 | +12.6% | #1,051 of 2,229 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Rutherford County, TN?
There are 563 real estate businesses on map listings in Rutherford County as of September 2026. 41 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 154 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 21.3% from 2019. Official counts also show 1,926 one-person businesses without payroll.
How much do households in Rutherford County, TN spend on rent and homeowner costs?
About $2B a year, or $15,764 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). For the 563 real estate businesses on map listings, housing spending per office is 16% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 129,431 households in Rutherford County and national spending patterns by income.
How does Rutherford County, TN compare with the U.S. for real estate businesses?
Rutherford County has 43.5 real estate businesses per 10,000 households, 13% above the U.S. rate of 38.5. The index of housing spending per office is 84, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Rutherford County would have about 471, against 563 on map listings. There is one business with payroll in the industry for every 840 households, against one for every 414 across the U.S. The official count rose 21.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Rutherford County, TN growing?
Population estimates put Rutherford County at 386,352 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 129,431 households. The median household income in Rutherford County is $85,470 a year, 6% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 51 for real estate businesses (upper middle), #1,051 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.