County profile · Tennessee
Marshall County, TN market data
How Marshall County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,071
- +10.5% since 2020
- Households
- 13,622
- Median household income
- $71,049
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $279,800
- Jobs located here
- 9,774
- Highest market score
- 95
- Insurance agencies, #12 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Marshall County by name and distance, and the households and spending within reach. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marshall County has an estimated 38,071 people and 13,622 households. Between 2020 and 2025, the population of Marshall County grew 10.5%, faster than the U.S. (+3.1%). Median household income in Marshall County is $71,049, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
Relative to the U.S., household spending in Marshall County runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Marshall County, insurance agencies (95), pizza places (77) and restaurants and cafes (77) have the highest Groundwork market scores. For insurance agencies, that ranks #12 of 2,272 scored counties.
Marshall County is part of the Lewisburg area. Against the U.S., map listings per household run highest for tire shops (3.1 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
All 56 business types in Marshall County
Highest Groundwork market score first. Each score compares Marshall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #12 of 2,272 | 6 | 4.4 | $6.6M | 527 | 8 |
| Pizza | 77 | #131 of 2,090 | 7 | 5.1 | $7.1M | 139 | 23 |
| Restaurants and cafes | 77 | #208 of 2,405 | 104 | 76.3 | $476K | 128 | 42 |
| Sit-down restaurants | 76 | #229 of 2,405 | 61 | 44.8 | $812K | 122 | 13 |
| Salons, barbers and spas | 74 | #196 of 2,385 | 42 | 30.8 | $282K | 132 | 3 |
| Real estate | 72 | #170 of 2,229 | 26 | 19.1 | Index only | 178 | 9 |
| Gyms, studios and classes | 72 | #206 of 2,088 | 11 | 8.1 | $841K | 127 | Under 3 |
| Real estate agents and brokers | 71 | #191 of 2,176 | 22 | 16.2 | Index only | 167 | 6 |
| Grocery stores | 71 | #396 of 2,070 | 9 | 6.6 | $9M | 96 | 4 |
| Pet businesses | 69 | #335 of 2,200 | 18 | 13.2 | $649K | 74 | 4 |
| Auto repair shops | 69 | #394 of 2,378 | 33 | 24.2 | $433K | 97 | 9 |
| Coffee shops and cafes | 68 | #363 of 2,063 | 11 | 8.1 | $4.5M | 122 | 6 |
| Primary care and pediatrics | 67 | #328 of 1,656 | 8 | 5.9 | $1.8M | 104 | 8 |
| Auto repair and car care | 67 | #483 of 2,401 | 59 | 43.3 | $242K | 90 | 12 |
| Home repair trades | 66 | #335 of 2,057 | 14 | 10.3 | $2.7M | 111 | 25 |
| Doctors, dentists and clinics | 66 | #509 of 2,394 | 67 | 49.2 | $220K | 144 | 19 |
| Barbershops | 65 | #337 of 1,356 | 5 | 3.7 | $2.4M | 125 | Under 3 |
| Gyms | 65 | #366 of 1,792 | 7 | 5.1 | $1.3M | 102 | Under 3 |
| Clothing, shoes and laundry | 65 | #549 of 2,210 | 26 | 19.1 | $951K | 108 | 4 |
| Child care and preschools | 64 | #422 of 1,611 | 5 | 3.7 | $1.1M | 112 | 9 |
| Dentists and orthodontists | 64 | #445 of 1,886 | 11 | 8.1 | $1.3M | 136 | 8 |
| Chiropractors | 63 | #386 of 1,490 | 6 | 4.4 | $2.5M | 103 | 3 |
| Lawn, cleaning and pest control | 63 | #404 of 1,771 | 15 | 11.0 | $1.3M | 78 | 14 |
| Clothing and shoe stores | 63 | #593 of 2,087 | 20 | 14.7 | $1.2M | 97 | 4 |
| Grocery and convenience stores | 63 | #682 of 2,402 | 28 | 20.6 | $2.9M | 85 | 9 |
| Landscaping and lawn care | 62 | #438 of 1,493 | 10 | 7.3 | $2M | 67 | 10 |
| HVAC and plumbing | 61 | #465 of 1,707 | 8 | 5.9 | $4.7M | 100 | 14 |
| Fast food and sandwich shops | 60 | #766 of 2,222 | 19 | 13.9 | $2.6M | 85 | 23 |
| Convenience stores | 58 | #836 of 2,261 | 14 | 10.3 | $5.8M | 73 | 5 |
| Car washes and detailing | 57 | #545 of 1,451 | 6 | 4.4 | $2.4M | 95 | 3 |
| Hair salons | 56 | #892 of 2,339 | 28 | 20.6 | $422K | 98 | Under 3 |
| Gas stations | 56 | #930 of 2,358 | 27 | 19.8 | $1.7M | 72 | 24 |
| Veterinarians | 53 | #680 of 1,485 | 7 | 5.1 | $1.7M | 61 | 4 |
| Tire shops | 43 | #968 of 1,530 | 16 | 11.7 | $894K | 36 | Under 3 |
| Physical therapy | 42 | #933 of 1,422 | 9 | 6.6 | $1.6M | 68 | Under 3 |
| Funeral homes | 41 | #954 of 1,472 | 5 | 3.7 | $362K | 53 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.9 | $12.4M | 299 | 6 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.9 | $3.6M | 116 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $2.3M | 115 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.9 | $4.9M | 48 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $2.9M | 115 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.9 | $2.9M | 65 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.9 | $3M | 338 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.2 | $12.6M | 105 | 6 |
| Nail salons | Not scored | Not scored | 3 | 2.2 | $3.9M | 236 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.2 | $4.9M | 157 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.2 | $12.6M | 149 | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $12.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19.5M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marshall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $1,049 | 110 |
| Gasoline and other fuels | $46.1M | $3,386 | 130 |
| Food away from home | $49.5M | $3,636 | 89 |
| Groceries | $80.6M | $5,913 | 94 |
| Personal care products and services | $11.8M | $868 | 86 |
| Child care and other personal services | $5.6M | $414 | 71 |
| Memberships, classes and admissions | $9.3M | $679 | 69 |
| Medical and dental services | $14.8M | $1,084 | 84 |
| Pets | $11.7M | $857 | 94 |
| Clothing, shoes and related services | $24.7M | $1,815 | 88 |
| Vehicle insurance | $39.7M | $2,915 | 149 |
| Home repairs, maintenance and insurance | $37.9M | $2,783 | 92 |
| Lawn care, cleaning and other household services | $19.5M | $1,434 | 101 |
| Rent and homeowner costs | $200.5M | $14,719 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marshall County
- Population, 2025 estimate
- 38,071+10.5% since 2020
- Households
- 13,622
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 376 sq. mi.
- People per square mile
- 96
- Median household income
- $71,049+33.6% vs. 2015–2019, before inflation
- Average household income
- $95,058
- Median home value
- $279,800
- Jobs located here
- 9,774
- Daytime population
- 28,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Maury County, TN107,791 people
- Bedford County, TN52,237 people
- Giles County, TN30,620 people
- Moore County, TN6,674 people
- Williamson County, TN260,351 people
- Lincoln County, TN35,946 people
- Rutherford County, TN360,646 people
- Coffee County, TN59,710 people
Questions
How fast is Marshall County, TN growing?
Population estimates put Marshall County at 38,071 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 13,622 households. Median household income rose 33.6% from the 2015–2019 survey, before inflation.
How much do households in Marshall County, TN spend?
Households in Marshall County spend about $200.5M a year on rent and homeowner costs, $80.6M on groceries and $49.5M on food away from home. Set against the U.S., households in Marshall County spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Marshall County, TN?
The highest Groundwork market scores in Marshall County are for insurance agencies (95), pizza places (77) and restaurants and cafes (77). Marshall County ranks #12 of 2,272 scored counties for insurance agencies.
How does Marshall County, TN compare with the U.S.?
The median household income in Marshall County is $71,049 a year, 12% below the U.S. median of $80,734. The population rose 10.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,800, against $332,700 for the U.S. For its number of households, Marshall County has the most map listings, relative to the U.S., for tire shops (3.1 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Marshall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.