Beauty and personal care · County · Tennessee
Barbershops in Rutherford County, TN
The barbershops in Rutherford County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #457 of 1,356 scored counties
#10 of 43 scored counties in Tennessee
- Listings
- 83
- 9 chain locations (11%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $122.7M
- On personal care products and services · $948 a household
- Spending per listing
- $1.5M
- 22% below the U.S.
- Listings per 10k households
- 6.4
- 21% above the U.S.
- Population, 2025
- 386,352
- +12.6% since 2020
See the barbershops around any address in Rutherford County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $948 per household (6% below the U.S. average), households in Rutherford County spend about $122.7M a year on personal care products and services. That works out to $1.5M per shop, 22% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Rutherford County has 83 barbershops on map listings as of September 2026. 9 of them (11%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 6.4, 21% above the U.S. rate of 5.3.
The official count of businesses with payroll classed as barber shops in Rutherford County was 6 in 2023. That is one for every 21,572 households, against one for every 16,589 across the U.S. Official counts list 195 one-person businesses without payroll.
Between 2020 and 2025, the population of Rutherford County grew 12.6%, faster than the U.S. (+3.1%). Rutherford County scores 60 (upper middle) on the Groundwork market score for barbershops, ranking #457 of 1,356 scored counties and #10 of 43 scored counties in Tennessee.
How Rutherford County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutherford County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 5.2 | 5.3 |
| Spending per listing | $1.5M | $1.7M | $1.9M |
| Households per official establishment | 21,572 | 24,559 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.4% | +28.5% |
| Population growth, 2020–2025 | +12.6% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $948 | $874 | $1,005 |
| Median household income | $85,470 | $69,595 | $80,734 |
| Groundwork market score | 60 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 15
- Annual payroll, 2023
- $563K
- One-person businesses, 2023
- 195Businesses with no payroll
- Map listings, September 2026
- 839 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutherford County
- Population, 2025 estimate
- 386,352+12.6% since 2020
- Households
- 129,431
- Median age
- 35.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 620 sq. mi.
- People per square mile
- 582
- Median household income
- $85,470+26.8% vs. 2015–2019, before inflation
- Average household income
- $105,856
- Median home value
- $382,600
- Jobs located here
- 144,864
- Daytime population
- 329,273Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for barbershops, numbered among those based in Tennessee, with Rutherford County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roane County, TN | 75 | 5 | 2.2 | $3.9M | +7.0% | #133 of 1,356 |
| 2Blount County, TN | 74 | 16 | 2.9 | $3.2M | +6.0% | #149 of 1,356 |
| 3Loudon County, TN | 74 | 9 | 3.7 | $2.5M | +15.6% | #157 of 1,356 |
| 4Robertson County, TN | 72 | 10 | 3.5 | $2.6M | +9.9% | #186 of 1,356 |
| 5Wilson County, TN | 70 | 30 | 5.1 | $2M | +17.8% | #246 of 1,356 |
| 6Williamson County, TN | 67 | 38 | 4.1 | $3M | +9.0% | #286 of 1,356 |
| 7Sumner County, TN | 66 | 35 | 4.5 | $2.2M | +9.2% | #315 of 1,356 |
| 8Marshall County, TN | 65 | 5 | 3.7 | $2.4M | +10.5% | #337 of 1,356 |
| 9Tipton County, TN | 64 | 6 | 2.6 | $3.3M | +2.0% | #354 of 1,356 |
| 10Rutherford County, TN | 60 | 83 | 6.4 | $1.5M | +12.6% | #457 of 1,356 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons64
- Barbershops60
- Nail salons48
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Rutherford County, TN?
Map listings as of September 2026 show 83 barbershops in Rutherford County. 9 of them (11%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Official counts also show 195 one-person businesses without payroll.
How much do households in Rutherford County, TN spend on personal care products and services?
About $122.7M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 83 barbershops on map listings, it comes to $1.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 129,431 households in Rutherford County and national spending patterns by income.
How does Rutherford County, TN compare with the U.S. for barbershops?
Rutherford County has 6.4 barbershops per 10,000 households, 21% above the U.S. rate of 5.3. Spending per shop is $1.5M, 22% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Rutherford County would have about 65, against 83 on map listings. There is one business with payroll in the industry for every 21,572 households, against one for every 16,589 across the U.S.
How fast is Rutherford County, TN growing?
Population estimates put Rutherford County at 386,352 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 129,431 households. The median household income in Rutherford County is $85,470 a year, 6% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 60 for barbershops (upper middle), #457 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.