Small-town market profile · Tennessee
Lewisburg, TN area market data
How the Lewisburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,071
- +10.5% since 2020
- Households
- 13,622
- Median household income
- $71,049
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $279,800
- Jobs located here
- 9,774
- Highest market score
- 97
- Insurance agencies, #2 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Lewisburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Lewisburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lewisburg area has an estimated 38,071 people and 13,622 households. Population estimates show the Lewisburg area grew 10.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Lewisburg area is $71,049, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
Relative to the U.S., household spending in the Lewisburg area runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in the Lewisburg area, insurance agencies (97), restaurants and cafes (89) and sit-down restaurants (85) have the highest Groundwork market scores. For insurance agencies, that ranks #2 of 537 scored small-town markets.
The Lewisburg area is made up of one county, Marshall County. Against the U.S., map listings per household run highest for tire shops (3.1 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
All 56 business types in the Lewisburg area
Highest Groundwork market score first. Each score compares the Lewisburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 97 | #2 of 537 | 6 | 4.4 | $6.6M | 527 | 8 |
| Restaurants and cafes | 89 | #5 of 538 | 104 | 76.3 | $476K | 128 | 42 |
| Sit-down restaurants | 85 | #8 of 538 | 61 | 44.8 | $812K | 122 | 13 |
| Pizza | 82 | #15 of 520 | 7 | 5.1 | $7.1M | 139 | 23 |
| Salons, barbers and spas | 79 | #15 of 538 | 42 | 30.8 | $282K | 132 | 3 |
| Gyms, studios and classes | 78 | #18 of 535 | 11 | 8.1 | $841K | 127 | Under 3 |
| Grocery stores | 77 | #38 of 506 | 9 | 6.6 | $9M | 96 | 4 |
| Doctors, dentists and clinics | 77 | #39 of 538 | 67 | 49.2 | $220K | 144 | 19 |
| Real estate | 75 | #31 of 536 | 26 | 19.1 | Index only | 178 | 9 |
| Pet businesses | 75 | #33 of 527 | 18 | 13.2 | $649K | 74 | 4 |
| Auto repair shops | 74 | #48 of 538 | 33 | 24.2 | $433K | 97 | 9 |
| Gyms | 73 | #33 of 506 | 7 | 5.1 | $1.3M | 102 | Under 3 |
| Auto repair and car care | 73 | #64 of 538 | 59 | 43.3 | $242K | 90 | 12 |
| Real estate agents and brokers | 72 | #40 of 533 | 22 | 16.2 | Index only | 167 | 6 |
| Coffee shops and cafes | 72 | #46 of 529 | 11 | 8.1 | $4.5M | 122 | 6 |
| Clothing, shoes and laundry | 72 | #87 of 536 | 26 | 19.1 | $951K | 108 | 4 |
| Barbershops | 71 | #63 of 377 | 5 | 3.7 | $2.4M | 125 | Under 3 |
| Primary care and pediatrics | 71 | #76 of 458 | 8 | 5.9 | $1.8M | 104 | 8 |
| Clothing and shoe stores | 71 | #96 of 536 | 20 | 14.7 | $1.2M | 97 | 4 |
| Home repair trades | 70 | #53 of 526 | 14 | 10.3 | $2.7M | 111 | 25 |
| Child care and preschools | 70 | #74 of 454 | 5 | 3.7 | $1.1M | 112 | 9 |
| Grocery and convenience stores | 69 | #90 of 538 | 28 | 20.6 | $2.9M | 85 | 9 |
| Fast food and sandwich shops | 69 | #96 of 537 | 19 | 13.9 | $2.6M | 85 | 23 |
| HVAC and plumbing | 67 | #76 of 476 | 8 | 5.9 | $4.7M | 100 | 14 |
| Chiropractors | 66 | #86 of 426 | 6 | 4.4 | $2.5M | 103 | 3 |
| Landscaping and lawn care | 65 | #92 of 399 | 10 | 7.3 | $2M | 67 | 10 |
| Lawn, cleaning and pest control | 65 | #103 of 481 | 15 | 11.0 | $1.3M | 78 | 14 |
| Dentists and orthodontists | 64 | #135 of 526 | 11 | 8.1 | $1.3M | 136 | 8 |
| Car washes and detailing | 63 | #119 of 441 | 6 | 4.4 | $2.4M | 95 | 3 |
| Hair salons | 63 | #124 of 538 | 28 | 20.6 | $422K | 98 | Under 3 |
| Convenience stores | 63 | #150 of 529 | 14 | 10.3 | $5.8M | 73 | 5 |
| Veterinarians | 62 | #115 of 398 | 7 | 5.1 | $1.7M | 61 | 4 |
| Gas stations | 61 | #157 of 536 | 27 | 19.8 | $1.7M | 72 | 24 |
| Physical therapy | 47 | #235 of 400 | 9 | 6.6 | $1.6M | 68 | Under 3 |
| Funeral homes | 46 | #197 of 365 | 5 | 3.7 | $362K | 53 | 4 |
| Tire shops | 43 | #277 of 431 | 16 | 11.7 | $894K | 36 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 2.9 | $12.4M | 299 | 6 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.9 | $3.6M | 116 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $2.3M | 115 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.9 | $4.9M | 48 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $2.9M | 115 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.9 | $2.9M | 65 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.9 | $3M | 338 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.2 | $12.6M | 105 | 6 |
| Nail salons | Not scored | Not scored | 3 | 2.2 | $3.9M | 236 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.2 | $4.9M | 157 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.2 | $12.6M | 149 | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $12.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19.5M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Lewisburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.3M | $1,049 | 110 |
| Gasoline and other fuels | $46.1M | $3,386 | 130 |
| Food away from home | $49.5M | $3,636 | 89 |
| Groceries | $80.6M | $5,913 | 94 |
| Personal care products and services | $11.8M | $868 | 86 |
| Child care and other personal services | $5.6M | $414 | 71 |
| Memberships, classes and admissions | $9.3M | $679 | 69 |
| Medical and dental services | $14.8M | $1,084 | 84 |
| Pets | $11.7M | $857 | 94 |
| Clothing, shoes and related services | $24.7M | $1,815 | 88 |
| Vehicle insurance | $39.7M | $2,915 | 149 |
| Home repairs, maintenance and insurance | $37.9M | $2,783 | 92 |
| Lawn care, cleaning and other household services | $19.5M | $1,434 | 101 |
| Rent and homeowner costs | $200.5M | $14,719 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lewisburg area
- Population, 2025 estimate
- 38,071+10.5% since 2020
- Households
- 13,622
- Median age
- 39.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 376 sq. mi.
- People per square mile
- 96
- Median household income
- $71,049+33.6% vs. 2015–2019, before inflation
- Average household income
- $95,058
- Median home value
- $279,800
- Jobs located here
- 9,774
- Daytime population
- 28,975Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lewisburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lewisburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lewisburg area 1
- Marshall County, TN36,049 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Lewisburg, TN area growing?
Population estimates put the Lewisburg area at 38,071 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 13,622 households. Median household income rose 33.6% from the 2015–2019 survey, before inflation.
How much do households in the Lewisburg, TN area spend?
Households in the Lewisburg area spend about $200.5M a year on rent and homeowner costs, $80.6M on groceries and $49.5M on food away from home. Set against the U.S., households in the Lewisburg area spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in the Lewisburg, TN area?
The highest Groundwork market scores in the Lewisburg area are for insurance agencies (97), restaurants and cafes (89) and sit-down restaurants (85). The Lewisburg area ranks #2 of 537 scored small-town markets for insurance agencies.
How does the Lewisburg, TN area compare with the U.S.?
The median household income in the Lewisburg area is $71,049 a year, 12% below the U.S. median of $80,734. The population rose 10.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,800, against $332,700 for the U.S. For its number of households, the Lewisburg area has the most map listings, relative to the U.S., for tire shops (3.1 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Lewisburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lewisburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Lewisburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lewisburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.