Fitness and classes · County · South Carolina
Gyms and studios in Florence County, SC
Competitor counts, household spending and official business counts for gyms and studios in Florence County, SC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,385 of 2,088 scored counties
#27 of 37 scored counties in South Carolina
- Listings
- 53
- 10 chain locations (19%)
- Official establishments
- 19
- −9.5% since 2019
- Household spending a year
- $31.6M
- On memberships, classes and admissions · $598 a household
- Spending per listing
- $597K
- 10% below the U.S.
- Listings per 10k households
- 10.0
- 33% below the U.S.
- Population, 2025
- 138,504
- +1.2% since 2020
See the gyms and studios around any address in Florence County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 53 gyms and studios in Florence County. Of those, 10 are chain locations, or 19%, against 20% across the U.S. That is 10.0 per 10,000 households, 33% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Florence County comes to about $31.6M a year: $598 per household, 39% below the U.S. average. Spread across 53 gyms and studios, that is $597K per location, 10% below the U.S. figure of $662K.
Official counts show 19 businesses with payroll classed as fitness centers and recreation instruction in Florence County in 2023, down 9.5% from 2019. That is one for every 2,782 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as fitness centers and recreation instruction in Florence County.
Population estimates put the population change in Florence County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Florence County is 43 (lower middle), #1,385 of 2,088 scored counties and #27 of 37 scored counties in South Carolina.
How Florence County compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence County | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 13.3 | 14.9 |
| Spending per listing | $597K | $528K | $662K |
| Households per official establishment | 2,782 | 2,190 | 1,641 |
| Official establishment growth, 2019–2023 | −9.5% | +5.9% | +8.2% |
| Population growth, 2020–2025 | +1.2% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $598 | $700 | $983 |
| Median household income | $58,305 | $69,324 | $80,734 |
| Groundwork market score | 43 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 19−9.5% over the period
- Employees, 2023
- 244
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5310 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Florence County
- Population, 2025 estimate
- 138,504+1.2% since 2020
- Households
- 52,856
- Median age
- 39.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 171
- Median household income
- $58,305+23.9% vs. 2015–2019, before inflation
- Average household income
- $81,478
- Median home value
- $177,900
- Jobs located here
- 69,647
- Daytime population
- 148,526Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Florence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Carolina
Every South Carolina market ranked →The highest-scoring counties in South Carolina for gyms and studios, numbered among those based in South Carolina, with Florence County marked.
Top counties in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laurens County, SC | 71 | 15 | 5.6 | $956K | +6.2% | #223 of 2,088 |
| 2Berkeley County, SC | 66 | 113 | 12.1 | $634K | +18.7% | #389 of 2,088 |
| 3Jasper County, SC | 65 | 11 | 8.4 | $739K | +32.2% | #419 of 2,088 |
| 4Georgetown County, SC | 65 | 27 | 10.0 | $720K | +3.8% | #421 of 2,088 |
| 5Kershaw County, SC | 65 | 28 | 10.4 | $621K | +11.6% | #427 of 2,088 |
| 6Oconee County, SC | 64 | 34 | 9.9 | $661K | +6.3% | #469 of 2,088 |
| 7Edgefield County, SC | 63 | 9 | 9.2 | $705K | +16.1% | #499 of 2,088 |
| 8Lancaster County, SC | 60 | 51 | 12.7 | $621K | +18.3% | #609 of 2,088 |
| 9Dorchester County, SC | 60 | 78 | 12.3 | $613K | +10.1% | #611 of 2,088 |
| 10Saluda County, SC | 59 | 5 | 6.5 | $822K | +4.1% | #625 of 2,088 |
| 27Florence County, SC | 43 | 53 | 10.0 | $597K | +1.2% | #1,385 of 2,088 |
Other business types in Florence County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms53
- Yoga, Pilates and fitness studios56
- Martial arts and dance studios39
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Florence County, SC?
Florence County has 53 gyms and studios on map listings as of September 2026. 10 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 19 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 9.5% from 2019.
How much do households in Florence County, SC spend on memberships, classes and admissions?
About $31.6M a year, or $598 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 53 gyms and studios on map listings, it comes to $597K per location. It is estimated from the incomes of the 52,856 households in Florence County and national spending patterns by income.
How does Florence County, SC compare with the U.S. for gyms and studios?
Florence County has 10.0 gyms and studios per 10,000 households, 33% below the U.S. rate of 14.9. Spending per location is $597K, 10% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Florence County would have about 48, against 53 on map listings. There is one business with payroll in the industry for every 2,782 households, against one for every 1,641 across the U.S. The official count fell 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Florence County, SC growing?
Population estimates put Florence County at 138,504 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 52,856 households. Median household income in Florence County is $58,305, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florence County scores 43 for gyms and studios (lower middle), #1,385 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florence County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Florence County
Screening a site or an acquisition in Florence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.