Groundwork

Food and drink · County · South Carolina

Pizza places in Florence County, SC

Competitor counts, household spending and official business counts for pizza places in Florence County, SC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,503 of 2,090 scored counties
#30 of 41 scored counties in South Carolina

Listings
37
32 chain locations (86%)
Official establishments
136
All limited-service restaurants · +13.3% since 2019
Household spending a year
$176.6M
On food away from home · $3,341 a household
Spending per listing
$4.8M
6% below the U.S.
Listings per 10k households
7.0
12% below the U.S.
Population, 2025
138,504
+1.2% since 2020

See the pizza places around any address in Florence County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Florence County comes to about $176.6M a year: $3,341 per household, 18% below the U.S. average. Spread across 37 pizza places, that is $4.8M per pizza place, 6% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Florence County has 37 pizza places on map listings as of September 2026. Of those, 32 are chain locations, or 86%, against 58% across the U.S. That is 7.0 per 10,000 households, 12% below the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in Florence County was 136 in 2023, up 13.3% from 2019. That is one for every 389 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 26 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Florence County grew 1.2%, slower than the U.S. (+3.1%). Florence County scores 38 (lower middle) on the Groundwork market score for pizza places, ranking #1,503 of 2,090 scored counties and #30 of 41 scored counties in South Carolina.

How Florence County compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Florence County, SC compared with South Carolina and the U.S.
MeasureFlorence CountySouth CarolinaU.S.
Listings per 10k households7.07.68.0
Spending per listing$4.8M$4.8M$5.1M
Households per official establishment (all limited-service restaurants)389501478
Official establishment growth, 2019–2023+13.3%+10.9%+6.1%
Population growth, 2020–2025+1.2%+8.5%+3.1%
Spending per household on food away from home$3,341$3,660$4,070
Median household income$58,305$69,324$80,734
Groundwork market score3849

Official counts and lending

Businesses

Official establishments, 2019 to 2023
120 → 136All limited-service restaurants · +13.3% over the period
Employees, 2023
3,251
Annual payroll, 2023
$53.8M
One-person businesses, 2023
26All limited-service restaurants with no payroll
Map listings, September 2026
3732 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Florence County

Population, 2025 estimate
138,504+1.2% since 2020
Households
52,856
Median age
39.5
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
801 sq. mi.
People per square mile
171
Median household income
$58,305+23.9% vs. 2015–2019, before inflation
Average household income
$81,478
Median home value
$177,900
Jobs located here
69,647
Daytime population
148,526Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Florence County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across South Carolina

Every South Carolina market ranked →

The highest-scoring counties in South Carolina for pizza places, numbered among those based in South Carolina, with Florence County marked.

Top counties in South Carolina

Counties in South Carolina ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Edgefield County, SC8655.1$7M+16.1%#33 of 2,090
2Berkeley County, SC83596.3$6.3M+18.7%#53 of 2,090
3York County, SC77756.6$6.4M+8.1%#138 of 2,090
4Lancaster County, SC77266.5$6.1M+18.3%#141 of 2,090
5Kershaw County, SC74176.3$5.6M+11.6%#195 of 2,090
6Beaufort County, SC73668.0$5.3M+8.9%#228 of 2,090
7Dorchester County, SC71467.3$5.3M+10.1%#281 of 2,090
8Oconee County, SC69247.0$5M+6.3%#352 of 2,090
9Aiken County, SC66436.2$6M+7.3%#441 of 2,090
10Spartanburg County, SC65826.2$5.6M+15.6%#478 of 2,090
30Florence County, SC38377.0$4.8M+1.2%#1,503 of 2,090

Other business types in Florence County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Florence County, SC?

Map listings as of September 2026 show 37 pizza places in Florence County. 32 of them (86%) are chain locations. The listings count pizza restaurants. Official counts show 136 businesses with payroll classed as limited-service restaurants in 2023, up 13.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 26 one-person businesses without payroll.

How much do households in Florence County, SC spend on food away from home?

About $176.6M a year, or $3,341 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 37 pizza places on map listings, it comes to $4.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 52,856 households in Florence County and national spending patterns by income.

How does Florence County, SC compare with the U.S. for pizza places?

Florence County has 7.0 pizza places per 10,000 households, 12% below the U.S. rate of 8.0. Spending per pizza place is $4.8M, 6% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Florence County would have about 35, against 37 on map listings. There is one business with payroll in the industry for every 389 households, against one for every 478 across the U.S. The official count rose 13.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is Florence County, SC growing?

Population estimates put Florence County at 138,504 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 52,856 households. Median household income in Florence County is $58,305, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florence County scores 38 for pizza places (lower middle), #1,503 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florence County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Florence County

Screening a site or an acquisition in Florence County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.