Groundwork

Beauty and personal care · County · Wisconsin

Salons, barbers and spas in Trempealeau County, WI

The salons, barbers and spas in Trempealeau County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #172 of 2,385 scored counties
#10 of 67 scored counties in Wisconsin

Listings
36
5 chain locations (14%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$12.2M
On personal care products and services · $977 a household
Spending per listing
$340K
60% above the U.S.
Listings per 10k households
28.7
39% below the U.S.
Population, 2025
31,171
+1.1% since 2020

See the salons, barbers and spas around any address in Trempealeau County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Trempealeau County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Trempealeau County is 75 (high), #172 of 2,385 scored counties and #10 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for salons, barbers and spas.

Map listings as of September 2026 show 36 salons, barbers and spas in Trempealeau County. Chain locations make up 14% of them, against 15% across the U.S. Per 10,000 households, that is 28.7, 39% below the U.S. rate of 47.2.

Household spending on personal care products and services in Trempealeau County comes to about $12.2M a year: $977 per household, 3% below the U.S. average. That works out to $340K per business, 60% above the U.S. figure of $213K.

In 2023, official counts showed 4 businesses with payroll in Trempealeau County classed as personal care services. That is one for every 3,133 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Trempealeau County grew 1.1%, slower than the U.S. (+3.1%).

How Trempealeau County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Trempealeau County, WI compared with Wisconsin and the U.S.
MeasureTrempealeau CountyWisconsinU.S.
Listings per 10k households28.743.747.2
Spending per listing$340K$230K$213K
Households per official establishment3,133924804
Official establishment growth, 2019–2023n/a+3.0%+14.1%
Population growth, 2020–2025+1.1%+1.3%+3.1%
Spending per household on personal care products and services$977$1,007$1,005
Median household income$76,313$77,485$80,734
Groundwork market score7545

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 4
Employees, 2023
7
Annual payroll, 2023
$156K
One-person businesses, 2023
72Businesses with no payroll
Map listings, September 2026
365 chain locations
Listings at the U.S. rate for this spending
58The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Trempealeau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Trempealeau County

Population, 2025 estimate
31,171+1.1% since 2020
Households
12,533
Median age
39.8
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
733 sq. mi.
People per square mile
42
Median household income
$76,313+30.3% vs. 2015–2019, before inflation
Average household income
$92,199
Median home value
$216,700
Jobs located here
12,717
Daytime population
27,170Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Trempealeau County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Trempealeau County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Trempealeau County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oconto County, WI862414.3$686K+2.9%#25 of 2,385
2Adams County, WI791212.6$693K+5.2%#74 of 2,385
3Bayfield County, WI791621.5$440K+3.4%#84 of 2,385
4Washburn County, WI771621.1$434K+2.8%#117 of 2,385
5Sawyer County, WI772123.8$374K+4.0%#124 of 2,385
6Calumet County, WI764922.9$464K+2.9%#130 of 2,385
7Kewaunee County, WI761922.7$442K+1.0%#133 of 2,385
8Burnett County, WI761520.9$435K+3.9%#134 of 2,385
9Vernon County, WI763326.6$359K+2.4%#146 of 2,385
10Trempealeau County, WI753628.7$340K+1.1%#172 of 2,385

Other business types in Trempealeau County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Trempealeau County, WI?

There are 36 salons, barbers and spas on map listings in Trempealeau County as of September 2026. 5 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts list 72 one-person businesses without payroll.

How much do households in Trempealeau County, WI spend on personal care products and services?

About $12.2M a year, or $977 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 36 salons, barbers and spas on map listings, it comes to $340K per business. It is estimated from the incomes of the 12,533 households in Trempealeau County and national spending patterns by income.

How does Trempealeau County, WI compare with the U.S. for salons, barbers and spas?

Trempealeau County has 28.7 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $340K, 60% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Trempealeau County would have about 58, against 36 on map listings. There is one business with payroll in the industry for every 3,133 households, against one for every 804 across the U.S.

How fast is Trempealeau County, WI growing?

Population estimates put Trempealeau County at 31,171 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 12,533 households. Median household income in Trempealeau County is $76,313, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Trempealeau County scores 75 for salons, barbers and spas (high), #172 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Trempealeau County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Trempealeau County

Screening a site or an acquisition in Trempealeau County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Trempealeau County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.