Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Adams County, WI
The salons, barbers and spas in Adams County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #74 of 2,385 scored counties
#2 of 67 scored counties in Wisconsin
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.3M
- On personal care products and services · $873 a household
- Spending per listing
- $693K
- 3.3 times the U.S.
- Listings per 10k households
- 12.6
- 73% below the U.S.
- Population, 2025
- 21,752
- +5.2% since 2020
See the salons, barbers and spas around any address in Adams County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Adams County scores 79 (high) on the Groundwork market score for salons, barbers and spas, ranking #74 of 2,385 scored counties and #2 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for salons, barbers and spas.
Households in Adams County spend about $8.3M a year on personal care products and services, or $873 per household, 13% below the U.S. average. That is about $693K of household spending for each business on map listings, 3.3 times the U.S. figure of $213K.
Adams County has 12 salons, barbers and spas on map listings as of September 2026. One of them (8%) is a chain location, against 15% across the U.S. That is 12.6 per 10,000 households, 73% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Adams County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as personal care services in Adams County. Between 2020 and 2025, the population of Adams County grew 5.2%, faster than the U.S. (+3.1%).
How Adams County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Adams County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 43.7 | 47.2 |
| Spending per listing | $693K | $230K | $213K |
| Households per official establishment | n/a | 924 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +5.2% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $873 | $1,007 | $1,005 |
| Median household income | $59,442 | $77,485 | $80,734 |
| Groundwork market score | 79 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as personal care services in Adams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Adams County
- Population, 2025 estimate
- 21,752+5.2% since 2020
- Households
- 9,517
- Median age
- 54.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 646 sq. mi.
- People per square mile
- 33
- Median household income
- $59,442+28.2% vs. 2015–2019, before inflation
- Average household income
- $76,078
- Median home value
- $200,800
- Jobs located here
- 4,649
- Daytime population
- 17,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Adams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Adams County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
Other business types in Adams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas79
- Hair salons79
- Barbershops
- Nail salons
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Adams County, WI?
Map listings as of September 2026 show 12 salons, barbers and spas in Adams County. One of them (8%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Adams County: counts under 3 are left out. Official counts list 43 one-person businesses without payroll.
How much do households in Adams County, WI spend on personal care products and services?
About $8.3M a year, or $873 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 12 salons, barbers and spas on map listings, it comes to $693K per business. It is estimated from the incomes of the 9,517 households in Adams County and national spending patterns by income.
How does Adams County, WI compare with the U.S. for salons, barbers and spas?
Adams County has 12.6 salons, barbers and spas per 10,000 households, 73% below the U.S. rate of 47.2. Spending per business is $693K, 3.3 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Adams County would have about 39, against 12 on map listings.
How fast is Adams County, WI growing?
Population estimates put Adams County at 21,752 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 9,517 households. The median household income in Adams County is $59,442 a year, 26% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Adams County scores 79 for salons, barbers and spas (high), #74 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Adams County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Adams County
Screening a site or an acquisition in Adams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.