Groundwork

Food and drink · Metro area · Texas

Sit-down restaurants in the Wichita Falls, TX metro area

Competitor counts, household spending and official business counts for sit-down restaurants in the Wichita Falls, TX metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #171 of 387 scored metro areas
#5 of 26 scored metro areas based in Texas

Listings
282
123 chain locations (44%)
Official establishments
75
−15.3% since 2019
Household spending a year
$198.9M
On food away from home · $3,504 a household
Spending per listing
$705K
6% above the U.S.
Listings per 10k households
49.7
19% below the U.S.
Population, 2025
149,448
+0.7% since 2020

See the sit-down restaurants around any address in the Wichita Falls metro area

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 282 sit-down restaurants in the Wichita Falls metro area. Of those, 123 are chain locations, or 44%, against 29% across the U.S. That comes to 49.7 for every 10,000 households, 19% below the U.S. rate of 61.3.

At $3,504 per household (14% below the U.S. average), households in the Wichita Falls metro area spend about $198.9M a year on food away from home. That is about $705K of household spending for each restaurant on map listings, 6% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.

Official counts show 75 businesses with payroll classed as full-service restaurants in the Wichita Falls metro area in 2023, down 15.3% from 2019. That is one for every 757 households, against one for every 500 across the U.S. Official counts also show 14 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $806K have gone to businesses classed as full-service restaurants in the Wichita Falls metro area.

Population estimates put the population change in the Wichita Falls metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in the Wichita Falls metro area is 52 (upper middle), #171 of 387 scored metro areas and #5 of 26 scored metro areas based in Texas.

How the Wichita Falls metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Wichita Falls, TX metro area compared with Texas and the U.S.
MeasureWichita Falls metro areaTexasU.S.
Listings per 10k households49.769.061.3
Spending per listing$705K$575K$664K
Households per official establishment757528500
Official establishment growth, 2019–2023−15.3%+9.9%+1.5%
Population growth, 2020–2025+0.7%+8.5%+3.1%
Spending per household on food away from home$3,504$3,970$4,070
Median household income$65,379$78,476$80,734
Groundwork market score5246

Official counts and lending

Businesses

Official establishments, 2019 to 2023
75−15.3% over the period
Employees, 2023
2,168
Annual payroll, 2023
$45.7M
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
282123 chain locations
Listings at the U.S. rate for this spending
300The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$806K

SBA-backed loans to businesses classed as full-service restaurants in the Wichita Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wichita Falls metro area

Population, 2025 estimate
149,448+0.7% since 2020
Households
56,774
Median age
38.1
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
2,620 sq. mi.
People per square mile
57
Median household income
$65,379+31.3% vs. 2015–2019, before inflation
Average household income
$87,737
Median home value
$157,600
Jobs located here
53,308
Daytime population
143,173Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wichita Falls metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

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Sit-down restaurants across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for sit-down restaurants, numbered among those based in Texas, with the Wichita Falls metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Austin-Round Rock-San Marcos, TX656,73068.0$669K+14.0%#84 of 387
2Sherman-Denison, TX5636065.2$571K+12.8%#142 of 387
3Midland, TX5545965.9$660K+9.8%#148 of 387
4Killeen-Temple, TX5595853.9$657K+7.2%#149 of 387
5Wichita Falls, TX5228249.7$705K+0.7%#171 of 387
6Dallas-Fort Worth-Arlington, TX5120,18369.8$614K+10.6%#183 of 387
7Odessa, TX5139360.9$607K+5.0%#184 of 387
8Houston-Pasadena-The Woodlands, TX4718,79470.6$582K+10.3%#218 of 387
9Lubbock, TX4578655.9$630K+4.6%#233 of 387
10San Antonio-New Braunfels, TX446,54567.6$572K+9.5%#241 of 387

Other business types in the Wichita Falls metro area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many sit-down restaurants are in the Wichita Falls, TX metro area?

There are 282 sit-down restaurants on map listings in the Wichita Falls metro area as of September 2026. 123 of them (44%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 75 businesses with payroll classed as full-service restaurants in 2023, down 15.3% from 2019. Another 14 one-person businesses have no payroll, by official counts.

How much do households in the Wichita Falls, TX metro area spend on food away from home?

About $198.9M a year, or $3,504 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 282 sit-down restaurants on map listings, it comes to $705K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 56,774 households in the Wichita Falls metro area and national spending patterns by income.

How does the Wichita Falls, TX metro area compare with the U.S. for sit-down restaurants?

The Wichita Falls metro area has 49.7 sit-down restaurants per 10,000 households, 19% below the U.S. rate of 61.3. Spending per restaurant is $705K, 6% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Wichita Falls metro area would have about 300, against 282 on map listings. There is one business with payroll in the industry for every 757 households, against one for every 500 across the U.S. The official count fell 15.3% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Wichita Falls, TX metro area growing?

Population estimates put the Wichita Falls metro area at 149,448 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 56,774 households. The median household income in the Wichita Falls metro area is $65,379 a year, 19% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita Falls metro area scores 52 for sit-down restaurants (upper middle), #171 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wichita Falls metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in the Wichita Falls metro area

Screening a site or an acquisition in the Wichita Falls metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.