Groundwork

Pets · Metro area · Texas

Pet stores in the Wichita Falls, TX metro area

How the Wichita Falls, TX metro area compares with other metro areas and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #231 of 382 scored metro areas
#22 of 25 scored metro areas based in Texas

Listings
13
7 chain locations (54%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$46.9M
On pets · $827 a household
Spending per listing
$3.6M
20% below the U.S.
Listings per 10k households
2.3
15% above the U.S.
Population, 2025
149,448
+0.7% since 2020

See the pet stores around any address in the Wichita Falls metro area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $827 per household (9% below the U.S. average), households in the Wichita Falls metro area spend about $46.9M a year on pets. Spread across 13 pet stores, that is $3.6M per store, 20% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

The Wichita Falls metro area has 13 pet stores on map listings as of September 2026. 7 of them (54%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 2.3, 15% above the U.S. rate of 2.0.

In 2023, official counts showed 3 businesses with payroll in the Wichita Falls metro area classed as pet and pet supplies stores. That is one for every 18,925 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.4M has gone to businesses classed as pet and pet supplies stores in the Wichita Falls metro area.

Population estimates show the Wichita Falls metro area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Wichita Falls metro area scores 45 (lower middle) on the Groundwork market score for pet stores, ranking #231 of 382 scored metro areas and #22 of 25 scored metro areas based in Texas.

How the Wichita Falls metro area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Wichita Falls, TX metro area compared with Texas and the U.S.
MeasureWichita Falls metro areaTexasU.S.
Listings per 10k households2.31.92.0
Spending per listing$3.6M$5M$4.5M
Households per official establishment18,92514,20313,024
Official establishment growth, 2019–2023n/a+8.3%−1.6%
Population growth, 2020–2025+0.7%+8.5%+3.1%
Spending per household on pets$827$950$909
Median household income$65,379$78,476$80,734
Groundwork market score4574

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
40
Annual payroll, 2023
$1.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
137 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.4M

SBA-backed loans to businesses classed as pet and pet supplies stores in the Wichita Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wichita Falls metro area

Population, 2025 estimate
149,448+0.7% since 2020
Households
56,774
Median age
38.1
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
2,620 sq. mi.
People per square mile
57
Median household income
$65,379+31.3% vs. 2015–2019, before inflation
Average household income
$87,737
Median home value
$157,600
Jobs located here
53,308
Daytime population
143,173Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wichita Falls metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across Texas

Every Texas market ranked →

The highest-scoring metro areas in Texas for pet stores, numbered among those based in Texas, with the Wichita Falls metro area marked.

Top metro areas in Texas

Metro areas in Texas ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Midland, TX9481.1$9.1M+9.8%#1 of 382
2Odessa, TX8360.9$9.4M+5.0%#9 of 382
3Houston-Pasadena-The Woodlands, TX755001.9$5.3M+10.3%#23 of 382
4Laredo, TX73121.5$5.4M+5.2%#31 of 382
5Dallas-Fort Worth-Arlington, TX735812.0$5.1M+10.6%#33 of 382
6Beaumont-Port Arthur, TX72171.1$7.4M+0.5%#37 of 382
7Brownsville-Harlingen, TX72141.0$7.2M+3.0%#38 of 382
8College Station-Bryan, TX70161.5$5.5M+6.9%#52 of 382
9Austin-Round Rock-San Marcos, TX702072.1$5.3M+14.0%#53 of 382
10Killeen-Temple, TX69331.9$4.5M+7.2%#64 of 382
22Wichita Falls, TX45132.3$3.6M+0.7%#231 of 382

Other business types in the Wichita Falls metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Wichita Falls, TX metro area?

Map listings as of September 2026 show 13 pet stores in the Wichita Falls metro area. 7 of them (54%) are chain locations. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in the Wichita Falls, TX metro area spend on pets?

About $46.9M a year, or $827 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 13 pet stores on map listings, it comes to $3.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 56,774 households in the Wichita Falls metro area and national spending patterns by income.

How does the Wichita Falls, TX metro area compare with the U.S. for pet stores?

The Wichita Falls metro area has 2.3 pet stores per 10,000 households, 15% above the U.S. rate of 2.0. Spending per store is $3.6M, 20% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Wichita Falls metro area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 18,925 households, against one for every 13,024 across the U.S.

How fast is the Wichita Falls, TX metro area growing?

Population estimates put the Wichita Falls metro area at 149,448 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 56,774 households. The median household income in the Wichita Falls metro area is $65,379 a year, 19% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita Falls metro area scores 45 for pet stores (lower middle), #231 of 382 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wichita Falls metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Wichita Falls metro area

Screening a site or an acquisition in the Wichita Falls metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.