Food and drink · Metro area · Texas
Pizza places in the Wichita Falls, TX metro area
How the Wichita Falls, TX metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #258 of 387 scored metro areas
#19 of 26 scored metro areas based in Texas
- Listings
- 35
- 29 chain locations (83%)
- Official establishments
- 127
- All limited-service restaurants · +11.4% since 2019
- Household spending a year
- $198.9M
- On food away from home · $3,504 a household
- Spending per listing
- $5.7M
- 12% above the U.S.
- Listings per 10k households
- 6.2
- 22% below the U.S.
- Population, 2025
- 149,448
- +0.7% since 2020
See the pizza places around any address in the Wichita Falls metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 35 pizza places in the Wichita Falls metro area. Chain locations make up 83% of them, against 58% across the U.S. That is 6.2 per 10,000 households, 22% below the U.S. rate of 8.0.
At $3,504 per household (14% below the U.S. average), households in the Wichita Falls metro area spend about $198.9M a year on food away from home. That is about $5.7M of household spending for each pizza place on map listings, 12% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Wichita Falls metro area was 127 in 2023, up 11.4% from 2019. That is one for every 447 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 9 one-person businesses without payroll.
Population estimates show the Wichita Falls metro area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in the Wichita Falls metro area is 41 (lower middle), #258 of 387 scored metro areas and #19 of 26 scored metro areas based in Texas.
How the Wichita Falls metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wichita Falls metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 6.5 | 8.0 |
| Spending per listing | $5.7M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 447 | 451 | 478 |
| Official establishment growth, 2019–2023 | +11.4% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +0.7% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,504 | $3,970 | $4,070 |
| Median household income | $65,379 | $78,476 | $80,734 |
| Groundwork market score | 41 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 127All limited-service restaurants · +11.4% over the period
- Employees, 2023
- 3,246
- Annual payroll, 2023
- $51.6M
- One-person businesses, 2023
- 9All limited-service restaurants with no payroll
- Map listings, September 2026
- 3529 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Wichita Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Wichita Falls metro area
- Population, 2025 estimate
- 149,448+0.7% since 2020
- Households
- 56,774
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 2,620 sq. mi.
- People per square mile
- 57
- Median household income
- $65,379+31.3% vs. 2015–2019, before inflation
- Average household income
- $87,737
- Median home value
- $157,600
- Jobs located here
- 53,308
- Daytime population
- 143,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wichita Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for pizza places, numbered among those based in Texas, with the Wichita Falls metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 85 | 674 | 6.8 | $6.7M | +14.0% | #4 of 387 |
| 2Houston-Pasadena-The Woodlands, TX | 74 | 1,530 | 5.7 | $7.2M | +10.3% | #35 of 387 |
| 3Midland, TX | 73 | 45 | 6.5 | $6.7M | +9.8% | #41 of 387 |
| 4San Antonio-New Braunfels, TX | 66 | 599 | 6.2 | $6.2M | +9.5% | #83 of 387 |
| 5Dallas-Fort Worth-Arlington, TX | 64 | 2,060 | 7.1 | $6M | +10.6% | #96 of 387 |
| 6Odessa, TX | 63 | 28 | 4.3 | $8.5M | +5.0% | #100 of 387 |
| 7Beaumont-Port Arthur, TX | 57 | 77 | 5.2 | $6.9M | +0.5% | #130 of 387 |
| 8Eagle Pass, TX | 57 | 8 | 4.4 | $6.9M | +1.7% | #131 of 387 |
| 9Killeen-Temple, TX | 56 | 116 | 6.5 | $5.4M | +7.2% | #140 of 387 |
| 10Victoria, TX | 53 | 19 | 5.0 | $7M | +1.6% | #162 of 387 |
| 19Wichita Falls, TX | 41 | 35 | 6.2 | $5.7M | +0.7% | #258 of 387 |
Other business types in the Wichita Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Wichita Falls, TX metro area?
The Wichita Falls metro area has 35 pizza places on map listings as of September 2026. 29 of them (83%) are chain locations. The listings count pizza restaurants. Official counts show 127 businesses with payroll classed as limited-service restaurants in 2023, up 11.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 9 one-person businesses without payroll.
How much do households in the Wichita Falls, TX metro area spend on food away from home?
About $198.9M a year, or $3,504 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 35 pizza places on map listings, it comes to $5.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 56,774 households in the Wichita Falls metro area and national spending patterns by income.
How does the Wichita Falls, TX metro area compare with the U.S. for pizza places?
The Wichita Falls metro area has 6.2 pizza places per 10,000 households, 22% below the U.S. rate of 8.0. Spending per pizza place is $5.7M, 12% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Wichita Falls metro area would have about 39, against 35 on map listings. There is one business with payroll in the industry for every 447 households, against one for every 478 across the U.S. The official count rose 11.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Wichita Falls, TX metro area growing?
Population estimates put the Wichita Falls metro area at 149,448 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 56,774 households. The median household income in the Wichita Falls metro area is $65,379 a year, 19% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita Falls metro area scores 41 for pizza places (lower middle), #258 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wichita Falls metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Wichita Falls metro area
Screening a site or an acquisition in the Wichita Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.