Groceries and convenience · Metro area · Texas
Convenience stores in the Wichita Falls, TX metro area
How the Wichita Falls, TX metro area compares with other metro areas and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #361 of 387 scored metro areas
#23 of 26 scored metro areas based in Texas
- Listings
- 75
- 33 chain locations (44%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $327.8M
- On groceries · $5,773 a household
- Spending per listing
- $4.4M
- 45% below the U.S.
- Listings per 10k households
- 13.2
- 65% above the U.S.
- Population, 2025
- 149,448
- +0.7% since 2020
See the convenience stores around any address in the Wichita Falls metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wichita Falls metro area scores 22 (low) on the Groundwork market score for convenience stores, ranking #361 of 387 scored metro areas and #23 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
Household spending on groceries in the Wichita Falls metro area comes to about $327.8M a year: $5,773 per household, 9% below the U.S. average. Spread across 75 convenience stores, that is $4.4M per store, 45% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
The Wichita Falls metro area has 75 convenience stores on map listings as of September 2026. Chain locations make up 44% of them, against 60% across the U.S. Per 10,000 households, that is 13.2, 65% above the U.S. rate of 8.0.
The official count of businesses with payroll classed as convenience stores in the Wichita Falls metro area was 18 in 2023. That is one for every 3,154 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as convenience stores in the Wichita Falls metro area. Population estimates put the population change in the Wichita Falls metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Wichita Falls metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wichita Falls metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.2 | 10.3 | 8.0 |
| Spending per listing | $4.4M | $6M | $7.9M |
| Households per official establishment | 3,154 | 2,772 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +34.7% | +22.0% |
| Population growth, 2020–2025 | +0.7% | +8.5% | +3.1% |
| Spending per household on groceries | $5,773 | $6,186 | $6,319 |
| Median household income | $65,379 | $78,476 | $80,734 |
| Groundwork market score | 22 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 69
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7533 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.1M
SBA-backed loans to businesses classed as convenience stores in the Wichita Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wichita Falls metro area
- Population, 2025 estimate
- 149,448+0.7% since 2020
- Households
- 56,774
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 2,620 sq. mi.
- People per square mile
- 57
- Median household income
- $65,379+31.3% vs. 2015–2019, before inflation
- Average household income
- $87,737
- Median home value
- $157,600
- Jobs located here
- 53,308
- Daytime population
- 143,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wichita Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for convenience stores, numbered among those based in Texas, with the Wichita Falls metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 74 | 722 | 7.3 | $9.2M | +14.0% | #43 of 387 |
| 2Dallas-Fort Worth-Arlington, TX | 60 | 2,305 | 8.0 | $8.1M | +10.6% | #129 of 387 |
| 3El Paso, TX | 59 | 188 | 6.3 | $8.9M | +1.3% | #140 of 387 |
| 4Midland, TX | 59 | 94 | 13.5 | $4.8M | +9.8% | #143 of 387 |
| 5Houston-Pasadena-The Woodlands, TX | 58 | 2,061 | 7.7 | $8.1M | +10.3% | #150 of 387 |
| 6Tyler, TX | 53 | 75 | 9.0 | $6.7M | +7.8% | #185 of 387 |
| 7San Antonio-New Braunfels, TX | 48 | 993 | 10.3 | $5.9M | +9.5% | #218 of 387 |
| 8Lubbock, TX | 44 | 175 | 12.5 | $4.6M | +4.6% | #243 of 387 |
| 9Amarillo, TX | 44 | 140 | 13.6 | $4.4M | +2.7% | #244 of 387 |
| 10Abilene, TX | 43 | 99 | 15.0 | $3.9M | +4.8% | #247 of 387 |
| 23Wichita Falls, TX | 22 | 75 | 13.2 | $4.4M | +0.7% | #361 of 387 |
Other business types in the Wichita Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores34
- Grocery stores62
- Convenience stores22
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Wichita Falls, TX metro area?
Map listings as of September 2026 show 75 convenience stores in the Wichita Falls metro area. 33 of them (44%) are chain locations. The listings count convenience stores without fuel. Official counts show 18 businesses with payroll classed as convenience stores in 2023.
How much do households in the Wichita Falls, TX metro area spend on groceries?
About $327.8M a year, or $5,773 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 75 convenience stores on map listings, it comes to $4.4M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 56,774 households in the Wichita Falls metro area and national spending patterns by income.
How does the Wichita Falls, TX metro area compare with the U.S. for convenience stores?
The Wichita Falls metro area has 13.2 convenience stores per 10,000 households, 65% above the U.S. rate of 8.0. Spending per store is $4.4M, 45% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Wichita Falls metro area would have about 42, against 75 on map listings. There is one business with payroll in the industry for every 3,154 households, against one for every 3,493 across the U.S.
How fast is the Wichita Falls, TX metro area growing?
Population estimates put the Wichita Falls metro area at 149,448 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 56,774 households. The median household income in the Wichita Falls metro area is $65,379 a year, 19% below the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita Falls metro area scores 22 for convenience stores (low), #361 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wichita Falls metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Wichita Falls metro area
Screening a site or an acquisition in the Wichita Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wichita Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.