County profile · Texas
McLennan County, TX market data
How McLennan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 272,020
- +4.2% since 2020
- Households
- 97,338
- Median household income
- $66,643
- +33.9% vs. 2015–2019, before inflation
- Median home value
- $243,600
- Jobs located here
- 122,796
- Highest market score
- 74
- Landscaping and lawn care, #155 of 1,493 scored counties
A site report maps the competitors on map listings around any address in McLennan County by name and distance, and the households and spending within reach. Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McLennan County has an estimated 272,020 people and 97,338 households. Population estimates put the population change in McLennan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Median household income in McLennan County is $66,643, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
Relative to the U.S., household spending in McLennan County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in McLennan County, landscaping and lawn care companies (74), pet stores (71) and grocery stores (71) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #155 of 1,493 scored counties.
McLennan County is part of the Waco metro area. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for yoga, Pilates and fitness studios (46% below the U.S. rate).
All 56 business types in McLennan County
Highest Groundwork market score first. Each score compares McLennan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 74 | #155 of 1,493 | 44 | 4.5 | $3.1M | 107 | 65 |
| Pet stores | 71 | #158 of 974 | 18 | 1.8 | $4.6M | 102 | 4 |
| Grocery stores | 71 | #380 of 2,070 | 49 | 5.0 | $11.6M | 125 | 32 |
| House cleaning | 70 | #101 of 847 | 16 | 1.6 | $8.6M | 135 | 49 |
| Pet grooming and boarding | 69 | #257 of 1,461 | 31 | 3.2 | $2.7M | 105 | 18 |
| Pet businesses | 68 | #358 of 2,200 | 100 | 10.3 | $829K | 94 | 44 |
| Chiropractors | 66 | #301 of 1,490 | 32 | 3.3 | $3.2M | 136 | 21 |
| Lawn, cleaning and pest control | 64 | #375 of 1,771 | 80 | 8.2 | $1.7M | 103 | 133 |
| Veterinarians | 64 | #414 of 1,485 | 37 | 3.8 | $2.2M | 82 | 22 |
| Electricians | 57 | #429 of 1,160 | 27 | 2.8 | $9.9M | 82 | 54 |
| Physical therapy | 56 | #558 of 1,422 | 42 | 4.3 | $2.5M | 103 | 28 |
| Child care and preschools | 56 | #666 of 1,611 | 50 | 5.1 | $831K | 83 | 51 |
| Optometrists and eye care | 53 | #619 of 1,302 | 39 | 4.0 | $2.7M | 85 | 12 |
| Gas stations | 53 | #1,045 of 2,358 | 169 | 17.4 | $1.7M | 70 | 105 |
| Grocery and convenience stores | 53 | #1,085 of 2,402 | 215 | 22.1 | $2.6M | 78 | 69 |
| Yoga, Pilates and fitness studios | 52 | #346 of 777 | 13 | 1.3 | $5.1M | 125 | 33 |
| Mortgage brokers and lenders | 52 | #397 of 887 | 29 | 3.0 | Index only | 125 | 19 |
| Pizza | 52 | #932 of 2,090 | 65 | 6.7 | $5.4M | 106 | 248 |
| Funeral homes | 49 | #734 of 1,472 | 31 | 3.2 | $427K | 63 | 16 |
| Spas and skin care | 49 | #934 of 1,769 | 104 | 10.7 | $800K | 91 | 14 |
| Dry cleaners | 46 | #295 of 507 | 11 | 1.1 | $16M | 102 | 12 |
| Property management | 46 | #516 of 910 | 26 | 2.7 | Index only | 98 | 55 |
| Barbershops | 46 | #815 of 1,356 | 52 | 5.3 | $1.6M | 85 | 6 |
| Home inspectors | 45 | #247 of 415 | 9 | 0.9 | Index only | 60 | 5 |
| Primary care and pediatrics | 45 | #1,016 of 1,656 | 64 | 6.6 | $1.6M | 91 | 136 |
| Sit-down restaurants | 45 | #1,440 of 2,405 | 644 | 66.2 | $543K | 82 | 154 |
| Laundromats | 44 | #457 of 785 | 15 | 1.5 | $11.7M | 94 | 10 |
| Convenience stores | 44 | #1,347 of 2,261 | 134 | 13.8 | $4.2M | 54 | 37 |
| Pest control | 43 | #444 of 699 | 20 | 2.1 | $6.9M | 67 | 19 |
| Collision repair and body shops | 43 | #829 of 1,327 | 37 | 3.8 | $2.4M | 77 | 27 |
| Insurance agencies | 43 | #1,377 of 2,272 | 224 | 23.0 | $1.1M | 86 | 120 |
| Martial arts and dance studios | 42 | #890 of 1,334 | 39 | 4.0 | $1.7M | 84 | 29 |
| Car washes and detailing | 42 | #934 of 1,451 | 42 | 4.3 | $2.1M | 83 | 20 |
| Coffee shops and cafes | 42 | #1,313 of 2,063 | 99 | 10.2 | $3.5M | 95 | 85 |
| Real estate agents and brokers | 42 | #1,485 of 2,176 | 276 | 28.4 | Index only | 94 | 89 |
| Dentists and orthodontists | 41 | #1,256 of 1,886 | 101 | 10.4 | $1M | 105 | 83 |
| Hair salons | 41 | #1,609 of 2,339 | 241 | 24.8 | $345K | 80 | 47 |
| Oil change and quick lube | 40 | #337 of 479 | 9 | 0.9 | $9.7M | 71 | 9 |
| Real estate | 40 | #1,631 of 2,229 | 340 | 34.9 | Index only | 96 | 184 |
| Nail salons | 39 | #971 of 1,328 | 65 | 6.7 | $1.3M | 77 | 21 |
| Gyms | 39 | #1,269 of 1,792 | 73 | 7.5 | $907K | 70 | 33 |
| Home repair trades | 39 | #1,551 of 2,057 | 174 | 17.9 | $1.5M | 63 | 191 |
| HVAC and plumbing | 38 | #1,290 of 1,707 | 89 | 9.1 | $3M | 63 | 109 |
| Gyms, studios and classes | 37 | #1,587 of 2,088 | 125 | 12.8 | $530K | 80 | 62 |
| Clothing and shoe stores | 36 | #1,551 of 2,087 | 201 | 20.6 | $876K | 69 | 88 |
| Auto repair shops | 36 | #1,823 of 2,378 | 267 | 27.4 | $328K | 74 | 110 |
| Doctors, dentists and clinics | 36 | #1,857 of 2,394 | 749 | 76.9 | $139K | 91 | 293 |
| Salons, barbers and spas | 36 | #1,917 of 2,385 | 472 | 48.5 | $176K | 83 | 89 |
| Fast food and sandwich shops | 35 | #1,678 of 2,222 | 162 | 16.6 | $2.2M | 71 | 248 |
| Restaurants and cafes | 35 | #1,840 of 2,405 | 1,161 | 119.3 | $301K | 81 | 491 |
| Roofing and gutters | 34 | #929 of 1,177 | 58 | 6.0 | $4.6M | 54 | 28 |
| Clothing, shoes and laundry | 34 | #1,738 of 2,210 | 268 | 27.5 | $657K | 75 | 110 |
| Auto repair and car care | 33 | #1,924 of 2,401 | 433 | 44.5 | $202K | 75 | 170 |
| Tire shops | 32 | #1,210 of 1,530 | 66 | 6.8 | $1.3M | 53 | 25 |
| Bakeries and dessert shops | 30 | #1,624 of 1,889 | 127 | 13.0 | $2.8M | 66 | 95 |
| Urgent care and walk-in clinics | 20 | #315 of 325 | 13 | 1.3 | $8M | 33 | 13 |
Household spending in McLennan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $87.7M | $901 | 94 |
| Gasoline and other fuels | $282.1M | $2,898 | 112 |
| Food away from home | $349.5M | $3,591 | 88 |
| Groceries | $568.5M | $5,840 | 92 |
| Personal care products and services | $83.2M | $855 | 85 |
| Child care and other personal services | $41.6M | $427 | 74 |
| Memberships, classes and admissions | $66.2M | $681 | 69 |
| Medical and dental services | $103.9M | $1,067 | 83 |
| Pets | $82.9M | $851 | 94 |
| Clothing, shoes and related services | $176.1M | $1,809 | 88 |
| Vehicle insurance | $240.8M | $2,474 | 126 |
| Home repairs, maintenance and insurance | $267.3M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $137.9M | $1,417 | 100 |
| Rent and homeowner costs | $1.4B | $14,585 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McLennan County
- Population, 2025 estimate
- 272,020+4.2% since 2020
- Households
- 97,338
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,037 sq. mi.
- People per square mile
- 257
- Median household income
- $66,643+33.9% vs. 2015–2019, before inflation
- Average household income
- $93,018
- Median home value
- $243,600
- Jobs located here
- 122,796
- Daytime population
- 268,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLennan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is McLennan County, TX growing?
Population estimates put McLennan County at 272,020 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 97,338 households. Median household income rose 33.9% from the 2015–2019 survey, before inflation.
How much do households in McLennan County, TX spend?
Households in McLennan County spend about $1.4B a year on rent and homeowner costs, $568.5M on groceries and $349.5M on food away from home. Set against the U.S., households in McLennan County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in McLennan County, TX?
The highest Groundwork market scores in McLennan County are for landscaping and lawn care companies (74), pet stores (71) and grocery stores (71). McLennan County ranks #155 of 1,493 scored counties for landscaping and lawn care companies.
How does McLennan County, TX compare with the U.S.?
The median household income in McLennan County is $66,643 a year, 17% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,600, against $332,700 for the U.S. For its number of households, McLennan County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for yoga, Pilates and fitness studios (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in McLennan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLennan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McLennan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.