Food and drink · County · Texas
Pizza places in McLennan County, TX
How McLennan County, TX compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #932 of 2,090 scored counties
#82 of 122 scored counties in Texas
- Listings
- 65
- 51 chain locations (78%)
- Official establishments
- 248
- All limited-service restaurants · +15.9% since 2019
- Household spending a year
- $349.5M
- On food away from home · $3,591 a household
- Spending per listing
- $5.4M
- 6% above the U.S.
- Listings per 10k households
- 6.7
- 16% below the U.S.
- Population, 2025
- 272,020
- +4.2% since 2020
See the pizza places around any address in McLennan County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in McLennan County spend about $349.5M a year on food away from home, or $3,591 per household, 12% below the U.S. average. Spread across 65 pizza places, that is $5.4M per pizza place, 6% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
McLennan County has 65 pizza places on map listings as of September 2026. Chain locations make up 78% of them, against 58% across the U.S. Per 10,000 households, that is 6.7, 16% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in McLennan County was 248 in 2023, up 15.9% from 2019. That is one for every 392 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 40 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $3.8M have gone to businesses classed as limited-service restaurants in McLennan County.
Population estimates put the population change in McLennan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). For pizza places, McLennan County has a Groundwork market score of 52 (upper middle): #932 of 2,090 scored counties and #82 of 122 scored counties in Texas.
How McLennan County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McLennan County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 6.5 | 8.0 |
| Spending per listing | $5.4M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 392 | 451 | 478 |
| Official establishment growth, 2019–2023 | +15.9% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,591 | $3,970 | $4,070 |
| Median household income | $66,643 | $78,476 | $80,734 |
| Groundwork market score | 52 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 214 → 248All limited-service restaurants · +15.9% over the period
- Employees, 2023
- 5,164
- Annual payroll, 2023
- $99M
- One-person businesses, 2023
- 40All limited-service restaurants with no payroll
- Map listings, September 2026
- 6551 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.8M
SBA-backed loans to businesses classed as limited-service restaurants in McLennan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in McLennan County
- Population, 2025 estimate
- 272,020+4.2% since 2020
- Households
- 97,338
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,037 sq. mi.
- People per square mile
- 257
- Median household income
- $66,643+33.9% vs. 2015–2019, before inflation
- Average household income
- $93,018
- Median home value
- $243,600
- Jobs located here
- 122,796
- Daytime population
- 268,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLennan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring counties in Texas for pizza places, numbered among those based in Texas, with McLennan County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bastrop County, TX | 90 | 14 | 3.8 | $10.6M | +21.3% | #10 of 2,090 |
| 2Guadalupe County, TX | 90 | 32 | 4.9 | $8.6M | +15.8% | #13 of 2,090 |
| 3Waller County, TX | 86 | 10 | 5.5 | $7.5M | +21.9% | #30 of 2,090 |
| 4Aransas County, TX | 83 | 5 | 4.0 | $9.1M | +9.3% | #50 of 2,090 |
| 5Lampasas County, TX | 82 | 5 | 6.0 | $6.7M | +9.0% | #59 of 2,090 |
| 6Wood County, TX | 81 | 8 | 4.3 | $8M | +10.3% | #63 of 2,090 |
| 7Burnet County, TX | 81 | 12 | 5.7 | $6.9M | +15.2% | #66 of 2,090 |
| 8Wise County, TX | 81 | 17 | 6.8 | $6.2M | +21.5% | #69 of 2,090 |
| 9Wilson County, TX | 80 | 9 | 4.9 | $8.6M | +12.2% | #78 of 2,090 |
| 10Caldwell County, TX | 79 | 7 | 4.2 | $8.5M | +20.0% | #93 of 2,090 |
| 82McLennan County, TX | 52 | 65 | 6.7 | $5.4M | +4.2% | #932 of 2,090 |
Other business types in McLennan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in McLennan County, TX?
Map listings as of September 2026 show 65 pizza places in McLennan County. 51 of them (78%) are chain locations. The listings count pizza restaurants. Official counts show 248 businesses with payroll classed as limited-service restaurants in 2023, up 15.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 40 one-person businesses without payroll.
How much do households in McLennan County, TX spend on food away from home?
About $349.5M a year, or $3,591 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 65 pizza places on map listings, it comes to $5.4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 97,338 households in McLennan County and national spending patterns by income.
How does McLennan County, TX compare with the U.S. for pizza places?
McLennan County has 6.7 pizza places per 10,000 households, 16% below the U.S. rate of 8.0. Spending per pizza place is $5.4M, 6% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, McLennan County would have about 69, against 65 on map listings. There is one business with payroll in the industry for every 392 households, against one for every 478 across the U.S. The official count rose 15.9% from 2019 to 2023, against +6.1% for the U.S.
How fast is McLennan County, TX growing?
Population estimates put McLennan County at 272,020 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 97,338 households. Median household income in McLennan County is $66,643, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLennan County scores 52 for pizza places (upper middle), #932 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLennan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in McLennan County
Screening a site or an acquisition in McLennan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.