Fitness and classes · County · Texas
Gyms and studios in McLennan County, TX
Competitor counts, household spending and official business counts for gyms and studios in McLennan County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,587 of 2,088 scored counties
#101 of 143 scored counties in Texas
- Listings
- 125
- 31 chain locations (25%)
- Official establishments
- 62
- +24.0% since 2019
- Household spending a year
- $66.2M
- On memberships, classes and admissions · $681 a household
- Spending per listing
- $530K
- 20% below the U.S.
- Listings per 10k households
- 12.8
- 14% below the U.S.
- Population, 2025
- 272,020
- +4.2% since 2020
See the gyms and studios around any address in McLennan County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in McLennan County is 37 (lower middle), #1,587 of 2,088 scored counties and #101 of 143 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 125 gyms and studios in McLennan County. Of those, 31 are chain locations, or 25%, against 20% across the U.S. That comes to 12.8 for every 10,000 households, 14% below the U.S. rate of 14.9.
At $681 per household (31% below the U.S. average), households in McLennan County spend about $66.2M a year on memberships, classes and admissions. That works out to $530K per location, 20% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in McLennan County was 62 in 2023, up 24.0% from 2019. That is one for every 1,570 households, against one for every 1,641 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $5.6M have gone to businesses classed as fitness centers and recreation instruction in McLennan County. Population estimates put the population change in McLennan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%).
How McLennan County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McLennan County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 15.0 | 14.9 |
| Spending per listing | $530K | $539K | $662K |
| Households per official establishment | 1,570 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | +24.0% | +19.7% | +8.2% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $681 | $810 | $983 |
| Median household income | $66,643 | $78,476 | $80,734 |
| Groundwork market score | 37 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 62+24.0% over the period
- Employees, 2023
- 807
- Annual payroll, 2023
- $13M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12531 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $5.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in McLennan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McLennan County
- Population, 2025 estimate
- 272,020+4.2% since 2020
- Households
- 97,338
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,037 sq. mi.
- People per square mile
- 257
- Median household income
- $66,643+33.9% vs. 2015–2019, before inflation
- Average household income
- $93,018
- Median home value
- $243,600
- Jobs located here
- 122,796
- Daytime population
- 268,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLennan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with McLennan County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 101McLennan County, TX | 37 | 125 | 12.8 | $530K | +4.2% | #1,587 of 2,088 |
Other business types in McLennan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms39
- Yoga, Pilates and fitness studios52
- Martial arts and dance studios42
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in McLennan County, TX?
McLennan County has 125 gyms and studios on map listings as of September 2026. 31 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 62 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 24.0% from 2019.
How much do households in McLennan County, TX spend on memberships, classes and admissions?
About $66.2M a year, or $681 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 125 gyms and studios on map listings, it comes to $530K per location. It is estimated from the incomes of the 97,338 households in McLennan County and national spending patterns by income.
How does McLennan County, TX compare with the U.S. for gyms and studios?
McLennan County has 12.8 gyms and studios per 10,000 households, 14% below the U.S. rate of 14.9. Spending per location is $530K, 20% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, McLennan County would have about 100, against 125 on map listings. There is one business with payroll in the industry for every 1,570 households, against one for every 1,641 across the U.S. The official count rose 24.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is McLennan County, TX growing?
Population estimates put McLennan County at 272,020 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 97,338 households. Median household income in McLennan County is $66,643, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLennan County scores 37 for gyms and studios (lower middle), #1,587 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLennan County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in McLennan County
Screening a site or an acquisition in McLennan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.