Beauty and personal care · County · Texas
Spas and skin care studios in McLennan County, TX
How McLennan County, TX compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #934 of 1,769 scored counties
#51 of 118 scored counties in Texas
- Listings
- 104
- 10 chain locations (10%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $83.2M
- On personal care products and services · $855 a household
- Spending per listing
- $800K
- 9% below the U.S.
- Listings per 10k households
- 10.7
- 7% below the U.S.
- Population, 2025
- 272,020
- +4.2% since 2020
See the spas and skin care studios around any address in McLennan County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 104 spas and skin care studios in McLennan County. Of those, 10 are chain locations, or 10%, against 10% across the U.S. That is 10.7 per 10,000 households, 7% below the U.S. rate of 11.5.
At $855 per household (15% below the U.S. average), households in McLennan County spend about $83.2M a year on personal care products and services. That works out to $800K per studio, 9% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in McLennan County classed as other personal care services. That is one for every 6,953 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $256K have gone to businesses classed as other personal care services in McLennan County.
Between 2020 and 2025, the population of McLennan County grew 4.2%, faster than the U.S. (+3.1%). McLennan County scores 49 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #934 of 1,769 scored counties and #51 of 118 scored counties in Texas.
How McLennan County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McLennan County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 13.3 | 11.5 |
| Spending per listing | $800K | $705K | $876K |
| Households per official establishment | 6,953 | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.4% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $855 | $937 | $1,005 |
| Median household income | $66,643 | $78,476 | $80,734 |
| Groundwork market score | 49 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 14
- Employees, 2023
- 82
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10410 chain locations
- Listings at the U.S. rate for this spending
- 95The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $256K
SBA-backed loans to businesses classed as other personal care services in McLennan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McLennan County
- Population, 2025 estimate
- 272,020+4.2% since 2020
- Households
- 97,338
- Median age
- 36.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,037 sq. mi.
- People per square mile
- 257
- Median household income
- $66,643+33.9% vs. 2015–2019, before inflation
- Average household income
- $93,018
- Median home value
- $243,600
- Jobs located here
- 122,796
- Daytime population
- 268,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLennan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring counties in Texas for spas and skin care studios, numbered among those based in Texas, with McLennan County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 7 | 3.8 | $2.5M | +21.9% | #10 of 1,769 |
| 2Guadalupe County, TX | 81 | 45 | 6.9 | $1.4M | +15.8% | #59 of 1,769 |
| 3Chambers County, TX | 81 | 14 | 8.1 | $1.3M | +22.6% | #60 of 1,769 |
| 4Johnson County, TX | 79 | 50 | 7.6 | $1.2M | +20.5% | #83 of 1,769 |
| 5Caldwell County, TX | 78 | 7 | 4.2 | $2M | +20.0% | #85 of 1,769 |
| 6Wood County, TX | 77 | 5 | 2.7 | $3.1M | +10.3% | #95 of 1,769 |
| 7Medina County, TX | 76 | 10 | 5.6 | $1.6M | +11.4% | #110 of 1,769 |
| 8Hunt County, TX | 75 | 26 | 6.8 | $1.3M | +23.0% | #129 of 1,769 |
| 9Liberty County, TX | 72 | 18 | 5.8 | $1.5M | +31.3% | #175 of 1,769 |
| 10Kaufman County, TX | 72 | 42 | 8.2 | $1.2M | +42.2% | #184 of 1,769 |
| 51McLennan County, TX | 49 | 104 | 10.7 | $800K | +4.2% | #934 of 1,769 |
Other business types in McLennan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons41
- Barbershops46
- Nail salons39
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in McLennan County, TX?
There are 104 spas and skin care studios on map listings in McLennan County as of September 2026. 10 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in McLennan County, TX spend on personal care products and services?
About $83.2M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 104 spas and skin care studios on map listings, it comes to $800K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 97,338 households in McLennan County and national spending patterns by income.
How does McLennan County, TX compare with the U.S. for spas and skin care studios?
McLennan County has 10.7 spas and skin care studios per 10,000 households, 7% below the U.S. rate of 11.5. Spending per studio is $800K, 9% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, McLennan County would have about 95, against 104 on map listings. There is one business with payroll in the industry for every 6,953 households, against one for every 4,055 across the U.S.
How fast is McLennan County, TX growing?
Population estimates put McLennan County at 272,020 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 97,338 households. Median household income in McLennan County is $66,643, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLennan County scores 49 for spas and skin care studios (lower middle), #934 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLennan County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in McLennan County
Screening a site or an acquisition in McLennan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLennan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.