Health care · Small-town market · Oregon
Optometrists and eye clinics in the Hermiston-Pendleton, OR area
How the Hermiston-Pendleton, OR area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #52 of 400 scored small-town markets
#1 of 7 scored small-town markets based in Oregon
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $39M
- On medical and dental services · $1,180 a household
- Spending per listing
- $3.9M
- 24% above the U.S.
- Listings per 10k households
- 3.0
- 27% below the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the optometrists and eye clinics around any address in the Hermiston-Pendleton area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Hermiston-Pendleton area comes to about $39M a year: $1,180 per household, 8% below the U.S. average. That is about $3.9M of household spending for each practice on map listings, 24% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The Hermiston-Pendleton area has 10 optometrists and eye clinics on map listings as of September 2026. One of them (10%) is a chain location, against 20% across the U.S. That comes to 3.0 for every 10,000 households, 27% below the U.S. rate of 4.1.
In 2023, official counts showed 5 businesses with payroll in the Hermiston-Pendleton area classed as offices of optometrists. That is one for every 6,607 households, against one for every 5,742 across the U.S.
Population estimates put the population change in the Hermiston-Pendleton area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For optometrists and eye clinics, the Hermiston-Pendleton area has a Groundwork market score of 71 (upper middle): #52 of 400 scored small-town markets and #1 of 7 scored small-town markets based in Oregon. That puts it in the top quarter of small-town markets.
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 3.7 | 4.1 |
| Spending per listing | $3.9M | $3.6M | $3.1M |
| Households per official establishment | 6,607 | 6,159 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +0.2% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on medical and dental services | $1,180 | $1,324 | $1,288 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 71 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 39
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for optometrists and eye clinics, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 71 | 10 | 3.0 | $3.9M | +1.8% | #52 of 400 |
| 2Coos Bay-North Bend, OR | 69 | 6 | 2.1 | $5.5M | −1.5% | #60 of 400 |
| 3Klamath Falls, OR | 64 | 8 | 2.8 | $4M | +0.9% | #90 of 400 |
| 4Roseburg, OR | 64 | 16 | 3.4 | $3.4M | +0.6% | #93 of 400 |
| 5Astoria, OR | 52 | 7 | 3.9 | $3.2M | −0.6% | #187 of 400 |
| 6Newport, OR | 46 | 10 | 4.3 | $2.7M | +0.3% | #239 of 400 |
| 7The Dalles, OR | 28 | 6 | 5.7 | $2M | −1.1% | #352 of 400 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics66
- Dentists and orthodontists42
- Primary care and pediatrics73
- Urgent care and walk-in clinics
- Chiropractors64
- Physical therapy68
- Optometrists and eye care71
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Hermiston-Pendleton, OR area?
Map listings as of September 2026 show 10 optometrists and eye clinics in the Hermiston-Pendleton area. One of them (10%) is a chain location. The listings count optometrists and eye clinics. Official counts show 5 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Hermiston-Pendleton, OR area spend on medical and dental services?
About $39M a year, or $1,180 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 10 optometrists and eye clinics on map listings, it comes to $3.9M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for optometrists and eye clinics?
The Hermiston-Pendleton area has 3.0 optometrists and eye clinics per 10,000 households, 27% below the U.S. rate of 4.1. Spending per practice is $3.9M, 24% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Hermiston-Pendleton area would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 6,607 households, against one for every 5,742 across the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 71 for optometrists and eye clinics (upper middle), #52 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.