Food and drink · Small-town market · Oregon
Restaurants and cafes in the Hermiston-Pendleton, OR area
The restaurants and cafes in the Hermiston-Pendleton, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #338 of 538 scored small-town markets
#1 of 12 scored small-town markets based in Oregon
- Listings
- 367
- 107 chain locations (29%)
- Official establishments
- 151
- +17.1% since 2019
- Household spending a year
- $117.6M
- On food away from home · $3,561 a household
- Spending per listing
- $320K
- 14% below the U.S.
- Listings per 10k households
- 111.1
- In line with the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the restaurants and cafes around any address in the Hermiston-Pendleton area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Hermiston-Pendleton area comes to about $117.6M a year: $3,561 per household, 13% below the U.S. average. That works out to $320K per restaurant, 14% below the U.S. figure of $371K.
The Hermiston-Pendleton area has 367 restaurants and cafes on map listings as of September 2026. 107 of them (29%) are chain locations, against 34% across the U.S. That is 111.1 per 10,000 households, in line with the U.S. rate of 109.8.
Official counts show 151 businesses with payroll classed as restaurants and other eating places in the Hermiston-Pendleton area in 2023, up 17.1% from 2019. That is one for every 219 households, against one for every 209 across the U.S. Official counts list 16 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $4.5M have gone to businesses classed as restaurants and other eating places in the Hermiston-Pendleton area.
Population estimates show the Hermiston-Pendleton area grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Hermiston-Pendleton area is 44 (lower middle), #338 of 538 scored small-town markets and #1 of 12 scored small-town markets based in Oregon.
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 111.1 | 130.4 | 109.8 |
| Spending per listing | $320K | $312K | $371K |
| Households per official establishment | 219 | 184 | 209 |
| Official establishment growth, 2019–2023 | +17.1% | +2.8% | +6.0% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,561 | $4,070 | $4,070 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 44 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 151+17.1% over the period
- Employees, 2023
- 2,121
- Annual payroll, 2023
- $47.9M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 367107 chain locations
- Listings at the U.S. rate for this spending
- 317The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $4.5M
SBA-backed loans to businesses classed as restaurants and other eating places in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for restaurants and cafes, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 44 | 367 | 111.1 | $320K | +1.8% | #338 of 538 |
| 2Roseburg, OR | 41 | 490 | 103.1 | $330K | +0.6% | #364 of 538 |
| 3Ontario, OR-ID | 41 | 205 | 102.6 | $326K | +5.0% | #365 of 538 |
| 4La Grande, OR | 39 | 110 | 100.9 | $349K | −1.0% | #382 of 538 |
| 5Coos Bay-North Bend, OR | 34 | 298 | 103.7 | $330K | −1.5% | #425 of 538 |
| 6Klamath Falls, OR | 34 | 310 | 106.9 | $309K | +0.9% | #430 of 538 |
| 7Hood River, OR | 27 | 231 | 258.4 | $169K | −0.7% | #480 of 538 |
| 8Astoria, OR | 23 | 434 | 241.3 | $154K | −0.6% | #500 of 538 |
| 9Baker City, OR | 21 | 87 | 118.3 | $279K | −0.4% | #513 of 538 |
| 10The Dalles, OR | 20 | 155 | 146.7 | $236K | −1.1% | #517 of 538 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants43
- Fast food and sandwich shops65
- Pizza77
- Coffee shops and cafes36
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Hermiston-Pendleton, OR area?
Map listings as of September 2026 show 367 restaurants and cafes in the Hermiston-Pendleton area. 107 of them (29%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 151 businesses with payroll classed as restaurants and other eating places in 2023, up 17.1% from 2019. Official counts also show 16 one-person businesses without payroll.
How much do households in the Hermiston-Pendleton, OR area spend on food away from home?
About $117.6M a year, or $3,561 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 367 restaurants and cafes on map listings, it comes to $320K per restaurant. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for restaurants and cafes?
The Hermiston-Pendleton area has 111.1 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $320K, 14% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Hermiston-Pendleton area would have about 317, against 367 on map listings. There is one business with payroll in the industry for every 219 households, against one for every 209 across the U.S. The official count rose 17.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 44 for restaurants and cafes (lower middle), #338 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.