Auto · Small-town market · Oregon
Insurance agencies in the Hermiston-Pendleton, OR area
Competitor counts, household spending and official business counts for insurance agencies in the Hermiston-Pendleton, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #135 of 537 scored small-town markets
#3 of 12 scored small-town markets based in Oregon
- Listings
- 39
- 4 chain locations (10%)
- Official establishments
- 30
- −3.2% since 2019
- Household spending a year
- $72.2M
- On vehicle insurance · $2,186 a household
- Spending per listing
- $1.9M
- 47% above the U.S.
- Listings per 10k households
- 11.8
- 24% below the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the insurance agencies around any address in the Hermiston-Pendleton area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Hermiston-Pendleton area comes to about $72.2M a year: $2,186 per household, 12% above the U.S. average. That works out to $1.9M per agency, 47% above the U.S. figure of $1.3M.
There are 39 insurance agencies on map listings in the Hermiston-Pendleton area as of September 2026. Of those, 4 are chain locations, or 10%, against 21% across the U.S. Per 10,000 households, that is 11.8, 24% below the U.S. rate of 15.6.
Official counts show 30 businesses with payroll classed as insurance agencies and brokerages in the Hermiston-Pendleton area in 2023, down 3.2% from 2019. That is one for every 1,101 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of the Hermiston-Pendleton area grew 1.8%, slower than the U.S. (+3.1%). For insurance agencies, the Hermiston-Pendleton area has a Groundwork market score of 66 (upper middle): #135 of 537 scored small-town markets and #3 of 12 scored small-town markets based in Oregon.
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 14.0 | 15.6 |
| Spending per listing | $1.9M | $1.3M | $1.3M |
| Households per official establishment | 1,101 | 1,045 | 966 |
| Official establishment growth, 2019–2023 | −3.2% | −8.8% | −1.0% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on vehicle insurance | $2,186 | $1,871 | $1,957 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 66 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30−3.2% over the period
- Employees, 2023
- 226
- Annual payroll, 2023
- $15.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 394 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for insurance agencies, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newport, OR | 69 | 18 | 7.8 | $2.3M | +0.3% | #107 of 537 |
| 2Klamath Falls, OR | 67 | 34 | 11.7 | $1.7M | +0.9% | #128 of 537 |
| 3Hermiston-Pendleton, OR | 66 | 39 | 11.8 | $1.9M | +1.8% | #135 of 537 |
| 4Coos Bay-North Bend, OR | 64 | 24 | 8.4 | $2.2M | −1.5% | #141 of 537 |
| 5Roseburg, OR | 63 | 51 | 10.7 | $1.9M | +0.6% | #152 of 537 |
| 6Brookings, OR | 56 | 8 | 7.2 | $2.7M | −3.8% | #207 of 537 |
| 7Ontario, OR-ID | 56 | 31 | 15.5 | $1.4M | +5.0% | #212 of 537 |
| 8Baker City, OR | 51 | 8 | 10.9 | $1.9M | −0.4% | #252 of 537 |
| 9Astoria, OR | 42 | 26 | 14.5 | $1.2M | −0.6% | #337 of 537 |
| 10La Grande, OR | 40 | 16 | 14.7 | $1.4M | −1.0% | #351 of 537 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Hermiston-Pendleton, OR area?
As of September 2026, map listings count 39 insurance agencies in the Hermiston-Pendleton area. 4 of them (10%) are chain locations. The listings count insurance agencies. Official counts show 30 businesses with payroll classed as insurance agencies and brokerages in 2023, down 3.2% from 2019.
How much do households in the Hermiston-Pendleton, OR area spend on vehicle insurance?
About $72.2M a year, or $2,186 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 39 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for insurance agencies?
The Hermiston-Pendleton area has 11.8 insurance agencies per 10,000 households, 24% below the U.S. rate of 15.6. Spending per agency is $1.9M, 47% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Hermiston-Pendleton area would have about 58, against 39 on map listings. There is one business with payroll in the industry for every 1,101 households, against one for every 966 across the U.S. The official count fell 3.2% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 66 for insurance agencies (upper middle), #135 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.