Food and drink · Small-town market · Oregon
Sit-down restaurants in the Hermiston-Pendleton, OR area
Competitor counts, household spending and official business counts for sit-down restaurants in the Hermiston-Pendleton, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #340 of 538 scored small-town markets
#4 of 12 scored small-town markets based in Oregon
- Listings
- 188
- 41 chain locations (22%)
- Official establishments
- 75
- +19.1% since 2019
- Household spending a year
- $117.6M
- On food away from home · $3,561 a household
- Spending per listing
- $626K
- 6% below the U.S.
- Listings per 10k households
- 56.9
- 7% below the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the sit-down restaurants around any address in the Hermiston-Pendleton area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Hermiston-Pendleton area comes to about $117.6M a year: $3,561 per household, 13% below the U.S. average. That works out to $626K per restaurant, 6% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
The Hermiston-Pendleton area has 188 sit-down restaurants on map listings as of September 2026. Of those, 41 are chain locations, or 22%, against 29% across the U.S. That is 56.9 per 10,000 households, 7% below the U.S. rate of 61.3.
In 2023, official counts showed 75 businesses with payroll in the Hermiston-Pendleton area classed as full-service restaurants, up 19.1% from 2019. That is one for every 440 households, against one for every 500 across the U.S. Another 5 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $250K have gone to businesses classed as full-service restaurants in the Hermiston-Pendleton area.
Population estimates put the population change in the Hermiston-Pendleton area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in the Hermiston-Pendleton area is 43 (lower middle), #340 of 538 scored small-town markets and #4 of 12 scored small-town markets based in Oregon.
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 56.9 | 64.9 | 61.3 |
| Spending per listing | $626K | $627K | $664K |
| Households per official establishment | 440 | 405 | 500 |
| Official establishment growth, 2019–2023 | +19.1% | −5.3% | +1.5% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,561 | $4,070 | $4,070 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 43 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 75+19.1% over the period
- Employees, 2023
- 750
- Annual payroll, 2023
- $19.7M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 18841 chain locations
- Listings at the U.S. rate for this spending
- 177The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $250K
SBA-backed loans to businesses classed as full-service restaurants in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for sit-down restaurants, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ontario, OR-ID | 47 | 101 | 50.5 | $662K | +5.0% | #303 of 538 |
| 2Roseburg, OR | 45 | 234 | 49.2 | $690K | +0.6% | #322 of 538 |
| 3La Grande, OR | 44 | 53 | 48.6 | $725K | −1.0% | #328 of 538 |
| 4Hermiston-Pendleton, OR | 43 | 188 | 56.9 | $626K | +1.8% | #340 of 538 |
| 5Klamath Falls, OR | 33 | 159 | 54.8 | $601K | +0.9% | #439 of 538 |
| 6Coos Bay-North Bend, OR | 32 | 151 | 52.6 | $652K | −1.5% | #452 of 538 |
| 7Hood River, OR | 28 | 100 | 111.9 | $390K | −0.7% | #479 of 538 |
| 8Baker City, OR | 27 | 40 | 54.4 | $608K | −0.4% | #480 of 538 |
| 9The Dalles, OR | 24 | 68 | 64.4 | $538K | −1.1% | #501 of 538 |
| 10Astoria, OR | 23 | 214 | 119.0 | $312K | −0.6% | #512 of 538 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants43
- Fast food and sandwich shops65
- Pizza77
- Coffee shops and cafes36
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Hermiston-Pendleton, OR area?
Map listings as of September 2026 show 188 sit-down restaurants in the Hermiston-Pendleton area. 41 of them (22%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 75 businesses with payroll classed as full-service restaurants in 2023, up 19.1% from 2019. Official counts list 5 one-person businesses without payroll.
How much do households in the Hermiston-Pendleton, OR area spend on food away from home?
About $117.6M a year, or $3,561 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 188 sit-down restaurants on map listings, it comes to $626K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for sit-down restaurants?
The Hermiston-Pendleton area has 56.9 sit-down restaurants per 10,000 households, 7% below the U.S. rate of 61.3. Spending per restaurant is $626K, 6% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Hermiston-Pendleton area would have about 177, against 188 on map listings. There is one business with payroll in the industry for every 440 households, against one for every 500 across the U.S. The official count rose 19.1% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 43 for sit-down restaurants (lower middle), #340 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.