Food and drink · County · Oklahoma
Sit-down restaurants in Custer County, OK
The sit-down restaurants in Custer County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,352 of 2,405 scored counties
#55 of 57 scored counties in Oklahoma
- Listings
- 76
- 22 chain locations (29%)
- Official establishments
- 31
- +10.7% since 2019
- Household spending a year
- $36.9M
- On food away from home · $3,341 a household
- Spending per listing
- $485K
- 27% below the U.S.
- Listings per 10k households
- 68.8
- 12% above the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the sit-down restaurants around any address in Custer County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For sit-down restaurants, Custer County has a Groundwork market score of 17 (low): #2,352 of 2,405 scored counties and #55 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Household spending on food away from home in Custer County comes to about $36.9M a year: $3,341 per household, 18% below the U.S. average. That is about $485K of household spending for each restaurant on map listings, 27% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
Custer County has 76 sit-down restaurants on map listings as of September 2026. 22 of them (29%) are chain locations, against 29% across the U.S. That comes to 68.8 for every 10,000 households, 12% above the U.S. rate of 61.3.
Official counts show 31 businesses with payroll classed as full-service restaurants in Custer County in 2023, up 10.7% from 2019. That is one for every 356 households, against one for every 500 across the U.S. Population estimates put the population change in Custer County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 68.8 | 58.8 | 61.3 |
| Spending per listing | $485K | $599K | $664K |
| Households per official establishment | 356 | 522 | 500 |
| Official establishment growth, 2019–2023 | +10.7% | +3.2% | +1.5% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,341 | $3,519 | $4,070 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 17 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 31+10.7% over the period
- Employees, 2023
- 435
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 7622 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for sit-down restaurants, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rogers County, OK | 87 | 113 | 30.8 | $1.3M | +7.1% | #50 of 2,405 |
| 2Wagoner County, OK | 86 | 115 | 36.6 | $1.1M | +14.6% | #57 of 2,405 |
| 3Logan County, OK | 83 | 79 | 44.3 | $909K | +11.5% | #88 of 2,405 |
| 4Grady County, OK | 81 | 60 | 29.0 | $1.3M | +7.7% | #105 of 2,405 |
| 5Canadian County, OK | 81 | 251 | 43.1 | $938K | +20.4% | #120 of 2,405 |
| 6Osage County, OK | 70 | 67 | 38.6 | $904K | +2.2% | #381 of 2,405 |
| 7Washita County, OK | 69 | 11 | 26.6 | $1.2M | −0.2% | #394 of 2,405 |
| 8Creek County, OK | 69 | 104 | 36.8 | $928K | +4.4% | #406 of 2,405 |
| 9McClain County, OK | 69 | 81 | 49.3 | $804K | +18.4% | #412 of 2,405 |
| 10Pawnee County, OK | 67 | 22 | 36.0 | $909K | +3.1% | #463 of 2,405 |
| 55Custer County, OK | 17 | 76 | 68.8 | $485K | −1.0% | #2,352 of 2,405 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes17
- Sit-down restaurants17
- Fast food and sandwich shops14
- Pizza32
- Coffee shops and cafes22
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Custer County, OK?
Map listings as of September 2026 show 76 sit-down restaurants in Custer County. 22 of them (29%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 31 businesses with payroll classed as full-service restaurants in 2023, up 10.7% from 2019.
How much do households in Custer County, OK spend on food away from home?
About $36.9M a year, or $3,341 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 76 sit-down restaurants on map listings, it comes to $485K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for sit-down restaurants?
Custer County has 68.8 sit-down restaurants per 10,000 households, 12% above the U.S. rate of 61.3. Spending per restaurant is $485K, 27% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Custer County would have about 56, against 76 on map listings. There is one business with payroll in the industry for every 356 households, against one for every 500 across the U.S. The official count rose 10.7% from 2019 to 2023, against +1.5% for the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 17 for sit-down restaurants (low), #2,352 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.