Real estate · County · Oklahoma
Real estate agents and brokers in Custer County, OK
Competitor counts, household spending and official business counts for real estate agents and brokers in Custer County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,468 of 2,176 scored counties
#36 of 54 scored counties in Oklahoma
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $154.3M
- On rent and homeowner costs · $13,974 a household
- Housing spending per listing (U.S. = 100)
- 129
- 29% above the U.S.
- Listings per 10k households
- 19.9
- 35% below the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the real estate agents and brokers around any address in Custer County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Custer County spend about $154.3M a year on rent and homeowner costs, or $13,974 per household, 16% below the U.S. average. Housing spending per office is 29% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Custer County has 22 real estate agents and brokers on map listings as of September 2026. One of them (5%) is a chain location, against 4% across the U.S. That is 19.9 per 10,000 households, 35% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Custer County was 7 in 2023. That is one for every 1,578 households, against one for every 788 across the U.S.
Population estimates put the population change in Custer County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. The Groundwork market score for real estate agents and brokers in Custer County is 42 (lower middle), #1,468 of 2,176 scored counties and #36 of 54 scored counties in Oklahoma.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 26.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 129 | 101 | 100 |
| Households per official establishment | 1,578 | 968 | 788 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +20.1% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on rent and homeowner costs | $13,974 | $14,392 | $16,661 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 42 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 12
- Annual payroll, 2023
- $288K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for real estate agents and brokers, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 73 | 18 | 10.1 | 290 | +11.5% | #123 of 2,176 |
| 2Wagoner County, OK | 73 | 34 | 10.8 | 259 | +14.6% | #126 of 2,176 |
| 3Stephens County, OK | 72 | 16 | 9.1 | 281 | +3.4% | #151 of 2,176 |
| 4Lincoln County, OK | 71 | 15 | 11.4 | 223 | +5.3% | #181 of 2,176 |
| 5Pawnee County, OK | 70 | 5 | 8.2 | 307 | +3.1% | #205 of 2,176 |
| 6Grady County, OK | 69 | 30 | 14.5 | 189 | +7.7% | #247 of 2,176 |
| 7Creek County, OK | 68 | 31 | 11.0 | 235 | +4.4% | #271 of 2,176 |
| 8Osage County, OK | 66 | 22 | 12.7 | 207 | +2.2% | #329 of 2,176 |
| 9Kingfisher County, OK | 64 | 9 | 15.8 | 170 | +4.1% | #397 of 2,176 |
| 10Rogers County, OK | 63 | 46 | 12.5 | 226 | +7.1% | #416 of 2,176 |
| 36Custer County, OK | 42 | 22 | 19.9 | 129 | −1.0% | #1,468 of 2,176 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate48
- Real estate agents and brokers42
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Custer County, OK?
Map listings as of September 2026 show 22 real estate agents and brokers in Custer County. One of them (5%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 7 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Custer County, OK spend on rent and homeowner costs?
About $154.3M a year, or $13,974 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 22 real estate agents and brokers on map listings, housing spending per office is 29% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for real estate agents and brokers?
Custer County has 19.9 real estate agents and brokers per 10,000 households, 35% below the U.S. rate of 30.6. The index of housing spending per office is 129, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Custer County would have about 28, against 22 on map listings. There is one business with payroll in the industry for every 1,578 households, against one for every 788 across the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 42 for real estate agents and brokers (lower middle), #1,468 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.