Food and drink · County · Oklahoma
Fast food and sandwich shops in Custer County, OK
Competitor counts, household spending and official business counts for fast food and sandwich shops in Custer County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #2,149 of 2,222 scored counties
#54 of 55 scored counties in Oklahoma
- Listings
- 22
- 22 chain locations (100%)
- Official establishments
- 32
- All limited-service restaurants · +28.0% since 2019
- Household spending a year
- $36.9M
- On food away from home · $3,341 a household
- Spending per listing
- $1.7M
- 45% below the U.S.
- Listings per 10k households
- 19.9
- 50% above the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the fast food and sandwich shops around any address in Custer County
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for fast food and sandwich shops in Custer County is 14 (low), #2,149 of 2,222 scored counties and #54 of 55 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Households in Custer County spend about $36.9M a year on food away from home, or $3,341 per household, 18% below the U.S. average. Spread across 22 fast food and sandwich shops, that is $1.7M per shop, 45% below the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
Custer County has 22 fast food and sandwich shops on map listings as of September 2026. All of them are chain locations, against 79% across the U.S. That comes to 19.9 for every 10,000 households, 50% above the U.S. rate of 13.3.
In 2023, official counts showed 32 businesses with payroll in Custer County classed as limited-service restaurants, up 28.0% from 2019. That is one for every 345 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as limited-service restaurants in Custer County. Population estimates show Custer County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 15.6 | 13.3 |
| Spending per listing | $1.7M | $2.3M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 345 | 517 | 478 |
| Official establishment growth, 2019–2023 | +28.0% | +0.5% | +6.1% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,341 | $3,519 | $4,070 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 14 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 32All limited-service restaurants · +28.0% over the period
- Employees, 2023
- 478
- Annual payroll, 2023
- $9.9M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 2222 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as limited-service restaurants in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for fast food and sandwich shops, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rogers County, OK | 84 | 33 | 9.0 | $4.3M | +7.1% | #78 of 2,222 |
| 2Wagoner County, OK | 80 | 39 | 12.4 | $3.1M | +14.6% | #138 of 2,222 |
| 3Logan County, OK | 80 | 24 | 13.5 | $3M | +11.5% | #139 of 2,222 |
| 4Osage County, OK | 76 | 12 | 6.9 | $5M | +2.2% | #201 of 2,222 |
| 5Canadian County, OK | 66 | 83 | 14.3 | $2.8M | +20.4% | #534 of 2,222 |
| 6Creek County, OK | 65 | 32 | 11.3 | $3M | +4.4% | #557 of 2,222 |
| 7Grady County, OK | 63 | 30 | 14.5 | $2.6M | +7.7% | #635 of 2,222 |
| 8Ottawa County, OK | 57 | 10 | 8.4 | $3.5M | +0.7% | #850 of 2,222 |
| 9Lincoln County, OK | 57 | 18 | 13.7 | $2.5M | +5.3% | #875 of 2,222 |
| 10Delaware County, OK | 54 | 23 | 13.4 | $2.4M | +3.8% | #1,005 of 2,222 |
| 54Custer County, OK | 14 | 22 | 19.9 | $1.7M | −1.0% | #2,149 of 2,222 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes17
- Sit-down restaurants17
- Fast food and sandwich shops14
- Pizza32
- Coffee shops and cafes22
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in Custer County, OK?
Map listings as of September 2026 show 22 fast food and sandwich shops in Custer County. 22 of them (100%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 32 businesses with payroll classed as limited-service restaurants in 2023, up 28.0% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too.
How much do households in Custer County, OK spend on food away from home?
About $36.9M a year, or $3,341 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 22 fast food and sandwich shops on map listings, it comes to $1.7M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for fast food and sandwich shops?
Custer County has 19.9 fast food and sandwich shops per 10,000 households, 50% above the U.S. rate of 13.3. Spending per shop is $1.7M, 45% below the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, Custer County would have about 12, against 22 on map listings. There is one business with payroll in the industry for every 345 households, against one for every 478 across the U.S. The official count rose 28.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 14 for fast food and sandwich shops (low), #2,149 of 2,222 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.