Groundwork

Clothing and laundry · County · Oklahoma

Clothing, shoe and laundry businesses in Custer County, OK

The clothing, shoe and laundry businesses in Custer County, OK, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 15 out of 100: Low

Ranked #2,159 of 2,210 scored counties
#50 of 51 scored counties in Oklahoma

Listings
43
10 chain locations (23%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$18.8M
On clothing, shoes and related services · $1,706 a household
Spending per listing
$438K
50% below the U.S.
Listings per 10k households
38.9
67% above the U.S.
Population, 2025
28,175
−1.0% since 2020

See the clothing, shoe and laundry businesses around any address in Custer County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing, shoe and laundry businesses, Custer County has a Groundwork market score of 15 (low): #2,159 of 2,210 scored counties and #50 of 51 scored counties in Oklahoma. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 43 clothing, shoe and laundry businesses in Custer County. 10 of them (23%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 38.9, 67% above the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in Custer County comes to about $18.8M a year: $1,706 per household, 17% below the U.S. average. That is about $438K of household spending for each business on map listings, 50% below the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Custer County was 14 in 2023. That is one for every 789 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $65K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Custer County. Population estimates show Custer County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.

How Custer County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Custer County, OK compared with Oklahoma and the U.S.
MeasureCuster CountyOklahomaU.S.
Listings per 10k households38.921.423.3
Spending per listing$438K$829K$880K
Households per official establishment7891,1701,008
Official establishment growth, 2019–2023n/a−12.2%−12.0%
Population growth, 2020–2025−1.0%+4.0%+3.1%
Spending per household on clothing, shoes and related services$1,706$1,773$2,055
Median household income$59,738$65,039$80,734
Groundwork market score1543

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17 → 14
Employees, 2023
59
Annual payroll, 2023
$999K
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
4310 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$65K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Custer County

Population, 2025 estimate
28,175−1.0% since 2020
Households
11,044
Median age
33.9
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
989 sq. mi.
People per square mile
29
Median household income
$59,738+19.7% vs. 2015–2019, before inflation
Average household income
$82,426
Median home value
$181,500
Jobs located here
11,641
Daytime population
29,671Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Custer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for clothing, shoe and laundry businesses, numbered among those based in Oklahoma, with Custer County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK89227.0$2.7M+14.6%#26 of 2,210
2Logan County, OK871910.7$1.9M+11.5%#53 of 2,210
3Rogers County, OK85277.4$2.6M+7.1%#68 of 2,210
4Canadian County, OK826511.2$1.8M+20.4%#107 of 2,210
5McClain County, OK812213.4$1.5M+18.4%#125 of 2,210
6Grady County, OK742914.0$1.3M+7.7%#278 of 2,210
7Creek County, OK713512.4$1.4M+4.4%#352 of 2,210
8Sequoyah County, OK67159.7$1.6M+4.1%#454 of 2,210
9Pawnee County, OK6658.2$2M+3.1%#470 of 2,210
10Osage County, OK642212.7$1.4M+2.2%#563 of 2,210
50Custer County, OK154338.9$438K−1.0%#2,159 of 2,210

Other business types in Custer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Custer County, OK?

Custer County has 43 clothing, shoe and laundry businesses on map listings as of September 2026. 10 of them (23%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 14 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 22 one-person businesses without payroll.

How much do households in Custer County, OK spend on clothing, shoes and related services?

About $18.8M a year, or $1,706 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 43 clothing, shoe and laundry businesses on map listings, it comes to $438K per business. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.

How does Custer County, OK compare with the U.S. for clothing, shoe and laundry businesses?

Custer County has 38.9 clothing, shoe and laundry businesses per 10,000 households, 67% above the U.S. rate of 23.3. Spending per business is $438K, 50% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Custer County would have about 21, against 43 on map listings. There is one business with payroll in the industry for every 789 households, against one for every 1,008 across the U.S.

How fast is Custer County, OK growing?

Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 15 for clothing, shoe and laundry businesses (low), #2,159 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Custer County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Custer County

Screening a site or an acquisition in Custer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.