Food and drink · County · Oklahoma
Pizza places in Custer County, OK
How Custer County, OK compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,713 of 2,090 scored counties
#35 of 51 scored counties in Oklahoma
- Listings
- 8
- 7 chain locations (88%)
- Official establishments
- 32
- All limited-service restaurants · +28.0% since 2019
- Household spending a year
- $36.9M
- On food away from home · $3,341 a household
- Spending per listing
- $4.6M
- 9% below the U.S.
- Listings per 10k households
- 7.2
- 10% below the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the pizza places around any address in Custer County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pizza places in Custer County is 32 (lower middle), #1,713 of 2,090 scored counties and #35 of 51 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Household spending on food away from home in Custer County comes to about $36.9M a year: $3,341 per household, 18% below the U.S. average. That is about $4.6M of household spending for each pizza place on map listings, 9% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 8 pizza places on map listings in Custer County as of September 2026. Of those, 7 are chain locations, or 88%, against 58% across the U.S. That is 7.2 per 10,000 households, 10% below the U.S. rate of 8.0.
In 2023, official counts showed 32 businesses with payroll in Custer County classed as limited-service restaurants, up 28.0% from 2019. That is one for every 345 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as limited-service restaurants in Custer County. Population estimates show Custer County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 8.6 | 8.0 |
| Spending per listing | $4.6M | $4.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 345 | 517 | 478 |
| Official establishment growth, 2019–2023 | +28.0% | +0.5% | +6.1% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,341 | $3,519 | $4,070 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 32 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 32All limited-service restaurants · +28.0% over the period
- Employees, 2023
- 478
- Annual payroll, 2023
- $9.9M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 87 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as limited-service restaurants in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for pizza places, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 87 | 19 | 6.1 | $6.4M | +14.6% | #26 of 2,090 |
| 2Rogers County, OK | 86 | 18 | 4.9 | $7.9M | +7.1% | #29 of 2,090 |
| 3Logan County, OK | 81 | 15 | 8.4 | $4.8M | +11.5% | #77 of 2,090 |
| 4Grady County, OK | 74 | 14 | 6.8 | $5.5M | +7.7% | #199 of 2,090 |
| 5Creek County, OK | 70 | 17 | 6.0 | $5.7M | +4.4% | #311 of 2,090 |
| 6Canadian County, OK | 68 | 51 | 8.8 | $4.6M | +20.4% | #376 of 2,090 |
| 7Osage County, OK | 60 | 14 | 8.1 | $4.3M | +2.2% | #654 of 2,090 |
| 8Cleveland County, OK | 58 | 87 | 7.4 | $5.1M | +2.6% | #721 of 2,090 |
| 9McClain County, OK | 57 | 16 | 9.7 | $4.1M | +18.4% | #761 of 2,090 |
| 10Delaware County, OK | 57 | 14 | 8.2 | $4M | +3.8% | #765 of 2,090 |
| 35Custer County, OK | 32 | 8 | 7.2 | $4.6M | −1.0% | #1,713 of 2,090 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Custer County, OK?
As of September 2026, map listings count 8 pizza places in Custer County. 7 of them (88%) are chain locations. The listings count pizza restaurants. Official counts show 32 businesses with payroll classed as limited-service restaurants in 2023, up 28.0% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Custer County, OK spend on food away from home?
About $36.9M a year, or $3,341 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 8 pizza places on map listings, it comes to $4.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for pizza places?
Custer County has 7.2 pizza places per 10,000 households, 10% below the U.S. rate of 8.0. Spending per pizza place is $4.6M, 9% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Custer County would have about 7, against 8 on map listings. There is one business with payroll in the industry for every 345 households, against one for every 478 across the U.S. The official count rose 28.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 32 for pizza places (lower middle), #1,713 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.