Fitness and classes · County · North Dakota
Gyms and studios in Williams County, ND
How Williams County, ND compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,263 of 2,088 scored counties
#9 of 13 scored counties in North Dakota
- Listings
- 28
- 5 chain locations (18%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $16.2M
- On memberships, classes and admissions · $1,069 a household
- Spending per listing
- $579K
- 13% below the U.S.
- Listings per 10k households
- 18.5
- 24% above the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the gyms and studios around any address in Williams County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Williams County spend about $16.2M a year on memberships, classes and admissions, or $1,069 per household, 9% above the U.S. average. That is about $579K of household spending for each location on map listings, 13% below the U.S. figure of $662K.
Williams County has 28 gyms and studios on map listings as of September 2026. Of those, 5 are chain locations, or 18%, against 20% across the U.S. That comes to 18.5 for every 10,000 households, 24% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Williams County was 10 in 2023. That is one for every 1,515 households, against one for every 1,641 across the U.S.
Population estimates show Williams County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For gyms and studios, Williams County has a Groundwork market score of 46 (lower middle): #1,263 of 2,088 scored counties and #9 of 13 scored counties in North Dakota.
How Williams County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 13.0 | 14.9 |
| Spending per listing | $579K | $711K | $662K |
| Households per official establishment | 1,515 | 1,761 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +13.3% | +8.2% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,069 | $922 | $983 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 46 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 10
- Employees, 2023
- 42
- Annual payroll, 2023
- $559K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 285 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williams County
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for gyms and studios, numbered among those based in North Dakota, with Williams County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 86 | 6 | 10.0 | $1.2M | +2.8% | #22 of 2,088 |
| 2Morton County, ND | 79 | 8 | 5.7 | $1.6M | +3.8% | #77 of 2,088 |
| 3Stutsman County, ND | 67 | 6 | 6.4 | $1.2M | −0.6% | #332 of 2,088 |
| 4Burleigh County, ND | 62 | 59 | 14.3 | $719K | +4.7% | #531 of 2,088 |
| 5Richland County, ND | 60 | 9 | 13.1 | $689K | +1.2% | #601 of 2,088 |
| 6Stark County, ND | 58 | 14 | 10.3 | $878K | +0.5% | #664 of 2,088 |
| 7Cass County, ND | 58 | 121 | 14.4 | $650K | +9.1% | #696 of 2,088 |
| 8Grand Forks County, ND | 51 | 41 | 13.1 | $635K | +1.9% | #1,008 of 2,088 |
| 9Williams County, ND | 46 | 28 | 18.5 | $579K | +1.4% | #1,263 of 2,088 |
| 10Ward County, ND | 41 | 40 | 14.0 | $672K | −2.4% | #1,446 of 2,088 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms45
- Yoga, Pilates and fitness studios
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Williams County, ND?
Map listings as of September 2026 show 28 gyms and studios in Williams County. 5 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Williams County, ND spend on memberships, classes and admissions?
About $16.2M a year, or $1,069 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 28 gyms and studios on map listings, it comes to $579K per location. It is estimated from the incomes of the 15,154 households in Williams County and national spending patterns by income.
How does Williams County, ND compare with the U.S. for gyms and studios?
Williams County has 18.5 gyms and studios per 10,000 households, 24% above the U.S. rate of 14.9. Spending per location is $579K, 13% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Williams County would have about 25, against 28 on map listings. There is one business with payroll in the industry for every 1,515 households, against one for every 1,641 across the U.S.
How fast is Williams County, ND growing?
Population estimates put Williams County at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. The median household income in Williams County is $85,595 a year, 6% above the U.S. median of $80,734. That fell 1.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 46 for gyms and studios (lower middle), #1,263 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.