Beauty and personal care · County · North Dakota
Hair salons in Williams County, ND
How Williams County, ND compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #528 of 2,339 scored counties
#2 of 14 scored counties in North Dakota
- Listings
- 28
- 4 chain locations (14%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $1,080 a household
- Spending per listing
- $584K
- 36% above the U.S.
- Listings per 10k households
- 18.5
- 21% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the hair salons around any address in Williams County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 28 hair salons in Williams County. Chain locations make up 14% of them, against 14% across the U.S. That is 18.5 per 10,000 households, 21% below the U.S. rate of 23.4.
Household spending on personal care products and services in Williams County comes to about $16.4M a year: $1,080 per household, 7% above the U.S. average. Spread across 28 hair salons, that is $584K per salon, 36% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in Williams County classed as beauty salons. That is one for every 1,515 households, against one for every 1,535 across the U.S. Another 102 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $471K has gone to businesses classed as beauty salons in Williams County.
Between 2020 and 2025, the population of Williams County grew 1.4%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Williams County is 63 (upper middle), #528 of 2,339 scored counties and #2 of 14 scored counties in North Dakota. That puts it in the top quarter of counties.
How Williams County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 23.8 | 23.4 |
| Spending per listing | $584K | $421K | $430K |
| Households per official establishment | 1,515 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,002 | $1,005 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 63 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 10
- Employees, 2023
- 32
- Annual payroll, 2023
- $904K
- One-person businesses, 2023
- 102Businesses with no payroll
- Map listings, September 2026
- 284 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $471K
SBA-backed loans to businesses classed as beauty salons in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williams County
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for hair salons, numbered among those based in North Dakota, with Williams County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 76 | 9 | 15.0 | $772K | +2.8% | #131 of 2,339 |
| 2Williams County, ND | 63 | 28 | 18.5 | $584K | +1.4% | #528 of 2,339 |
| 3Richland County, ND | 62 | 14 | 20.4 | $486K | +1.2% | #598 of 2,339 |
| 4Morton County, ND | 56 | 32 | 22.9 | $442K | +3.8% | #890 of 2,339 |
| 5Barnes County, ND | 55 | 8 | 16.3 | $567K | −2.7% | #902 of 2,339 |
| 6Grand Forks County, ND | 54 | 71 | 22.7 | $420K | +1.9% | #978 of 2,339 |
| 7Walsh County, ND | 50 | 6 | 13.6 | $698K | −3.3% | #1,148 of 2,339 |
| 8Ramsey County, ND | 45 | 9 | 16.6 | $547K | −0.4% | #1,413 of 2,339 |
| 9Ward County, ND | 45 | 67 | 23.5 | $433K | −2.4% | #1,427 of 2,339 |
| 10Burleigh County, ND | 45 | 117 | 28.4 | $376K | +4.7% | #1,443 of 2,339 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons63
- Barbershops70
- Nail salons46
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Williams County, ND?
There are 28 hair salons on map listings in Williams County as of September 2026. 4 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts list 102 one-person businesses without payroll.
How much do households in Williams County, ND spend on personal care products and services?
About $16.4M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 28 hair salons on map listings, it comes to $584K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 15,154 households in Williams County and national spending patterns by income.
How does Williams County, ND compare with the U.S. for hair salons?
Williams County has 18.5 hair salons per 10,000 households, 21% below the U.S. rate of 23.4. Spending per salon is $584K, 36% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Williams County would have about 38, against 28 on map listings. There is one business with payroll in the industry for every 1,515 households, against one for every 1,535 across the U.S.
How fast is Williams County, ND growing?
Population estimates put Williams County at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. The median household income in Williams County is $85,595 a year, 6% above the U.S. median of $80,734. That fell 1.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 63 for hair salons (upper middle), #528 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.