Groundwork

Food and drink · County · North Dakota

Bakeries and dessert shops in Williams County, ND

Competitor counts, household spending and official business counts for bakeries and dessert shops in Williams County, ND, set against other counties and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #723 of 1,889 scored counties
#6 of 9 scored counties in North Dakota

Listings
11
3 chain locations (27%)
Official establishments
21
All snack bars and retail bakeries
Household spending a year
$64.7M
On food away from home · $4,269 a household
Spending per listing
$5.9M
42% above the U.S.
Listings per 10k households
7.3
26% below the U.S.
Population, 2025
41,767
+1.4% since 2020

See the bakeries and dessert shops around any address in Williams County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Williams County comes to about $64.7M a year: $4,269 per household, 5% above the U.S. average. That is about $5.9M of household spending for each shop on map listings, 42% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 11 bakeries and dessert shops on map listings in Williams County as of September 2026. Chain locations make up 27% of them, against 35% across the U.S. That comes to 7.3 for every 10,000 households, 26% below the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in Williams County was 21 in 2023. That is one for every 722 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 4 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $235K has gone to businesses classed as snack bars and retail bakeries in Williams County.

Between 2020 and 2025, the population of Williams County grew 1.4%, slower than the U.S. (+3.1%). Williams County scores 55 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #723 of 1,889 scored counties and #6 of 9 scored counties in North Dakota.

How Williams County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Williams County, ND compared with North Dakota and the U.S.
MeasureWilliams CountyNorth DakotaU.S.
Listings per 10k households7.36.59.8
Spending per listing$5.9M$6.1M$4.1M
Households per official establishment (all snack bars and retail bakeries)7221,2831,369
Official establishment growth, 2019–2023n/a+47.4%+24.6%
Population growth, 2020–2025+1.4%+2.5%+3.1%
Spending per household on food away from home$4,269$3,940$4,070
Median household income$85,595$76,657$80,734
Groundwork market score5562

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 21All snack bars and retail bakeries
Employees, 2023
148
Annual payroll, 2023
$2.6M
One-person businesses, 2023
4All snack bars and retail bakeries with no payroll
Map listings, September 2026
113 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$235K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Williams County

Population, 2025 estimate
41,767+1.4% since 2020
Households
15,154
Median age
33.3
Homes lived in by their owners
53%
Vehicles per household
2.0
Land area
2,078 sq. mi.
People per square mile
19
Median household income
$85,595−1.8% vs. 2015–2019, before inflation
Average household income
$117,741
Median home value
$284,800
Jobs located here
25,521
Daytime population
44,045Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Williams County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for bakeries and dessert shops, numbered among those based in North Dakota, with Williams County marked.

Top counties in North Dakota

Counties in North Dakota ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cass County, ND69526.2$6.4M+9.1%#287 of 1,889
2Burleigh County, ND66286.8$6.2M+4.7%#359 of 1,889
3Richland County, ND6057.3$5.3M+1.2%#538 of 1,889
4Stutsman County, ND5866.4$5.6M−0.6%#609 of 1,889
5Grand Forks County, ND56206.4$5.8M+1.9%#685 of 1,889
6Williams County, ND55117.3$5.9M+1.4%#723 of 1,889
7Ward County, ND49207.0$5.7M−2.4%#946 of 1,889
8Stark County, ND341511.1$3.6M+0.5%#1,506 of 1,889
9Barnes County, ND30510.2$3.6M−2.7%#1,613 of 1,889

Other business types in Williams County

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many bakeries and dessert shops are in Williams County, ND?

As of September 2026, map listings count 11 bakeries and dessert shops in Williams County. 3 of them (27%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 21 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 4 one-person businesses without payroll.

How much do households in Williams County, ND spend on food away from home?

About $64.7M a year, or $4,269 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 11 bakeries and dessert shops on map listings, it comes to $5.9M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 15,154 households in Williams County and national spending patterns by income.

How does Williams County, ND compare with the U.S. for bakeries and dessert shops?

Williams County has 7.3 bakeries and dessert shops per 10,000 households, 26% below the U.S. rate of 9.8. Spending per shop is $5.9M, 42% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Williams County would have about 16, against 11 on map listings. There is one business with payroll in the industry for every 722 households, against one for every 1,369 across the U.S.

How fast is Williams County, ND growing?

Population estimates put Williams County at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. The median household income in Williams County is $85,595 a year, 6% above the U.S. median of $80,734. That fell 1.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 55 for bakeries and dessert shops (upper middle), #723 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Williams County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Williams County

Screening a site or an acquisition in Williams County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.