Beauty and personal care · County · North Dakota
Nail salons in Williams County, ND
How Williams County, ND compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #802 of 1,328 scored counties
#7 of 7 scored counties in North Dakota
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $1,080 a household
- Spending per listing
- $1.8M
- 9% above the U.S.
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the nail salons around any address in Williams County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 nail salons in Williams County. Of those, 3 are chain locations, or 33%, against 27% across the U.S. That is 5.9 per 10,000 households, 2% below the U.S. rate of 6.0.
Households in Williams County spend about $16.4M a year on personal care products and services, or $1,080 per household, 7% above the U.S. average. That is about $1.8M of household spending for each salon on map listings, 9% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as nail salons in Williams County in 2023. That is one for every 2,165 households, against one for every 3,754 across the U.S. Official counts list 13 one-person businesses without payroll.
Population estimates show Williams County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Williams County has a Groundwork market score of 46 (lower middle): #802 of 1,328 scored counties and #7 of 7 scored counties in North Dakota.
How Williams County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 4.4 | 6.0 |
| Spending per listing | $1.8M | $2.3M | $1.7M |
| Households per official establishment | 2,165 | 5,427 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +90.6% | +23.2% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,002 | $1,005 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 46 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 20
- Annual payroll, 2023
- $588K
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williams County
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for nail salons, numbered among those based in North Dakota, with Williams County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morton County, ND | 70 | 5 | 3.6 | $2.8M | +3.8% | #146 of 1,328 |
| 2Burleigh County, ND | 64 | 20 | 4.8 | $2.2M | +4.7% | #300 of 1,328 |
| 3Grand Forks County, ND | 56 | 14 | 4.5 | $2.1M | +1.9% | #504 of 1,328 |
| 4Cass County, ND | 54 | 60 | 7.1 | $1.4M | +9.1% | #572 of 1,328 |
| 5Ward County, ND | 49 | 14 | 4.9 | $2.1M | −2.4% | #723 of 1,328 |
| 6Stark County, ND | 46 | 7 | 5.2 | $1.9M | +0.5% | #797 of 1,328 |
| 7Williams County, ND | 46 | 9 | 5.9 | $1.8M | +1.4% | #802 of 1,328 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons63
- Barbershops70
- Nail salons46
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Williams County, ND?
There are 9 nail salons on map listings in Williams County as of September 2026. 3 of them (33%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts also show 13 one-person businesses without payroll.
How much do households in Williams County, ND spend on personal care products and services?
About $16.4M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 9 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 15,154 households in Williams County and national spending patterns by income.
How does Williams County, ND compare with the U.S. for nail salons?
Williams County has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.8M, 9% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Williams County would have about 10, against 9 on map listings. There is one business with payroll in the industry for every 2,165 households, against one for every 3,754 across the U.S.
How fast is Williams County, ND growing?
Population estimates put Williams County at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. The median household income in Williams County is $85,595 a year, 6% above the U.S. median of $80,734. That fell 1.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 46 for nail salons (lower middle), #802 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.