County profile · Missouri
Wayne County, MO market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,782
- −1.4% since 2020
- Households
- 4,623
- Median household income
- $47,226
- +37.6% vs. 2015–2019, before inflation
- Median home value
- $107,400
- Jobs located here
- 1,955
- Highest market score
- 71
- Auto repair shops, #303 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 10,782 people and 4,623 households. Population estimates put the population change in Wayne County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Median household income in Wayne County is $47,226, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (43).
Of the business types scored in Wayne County, auto repair shops (71), auto repair and car care businesses (59) and medical and dental practices (56) have the highest Groundwork market scores. For auto repair shops, that ranks #303 of 2,378 scored counties.
Against the U.S., map listings per household run highest for insurance agencies (53% above the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 71 | #303 of 2,378 | 6 | 13.0 | $810K | 182 | 3 |
| Auto repair and car care | 59 | #805 of 2,401 | 18 | 38.9 | $270K | 100 | 3 |
| Doctors, dentists and clinics | 56 | #898 of 2,394 | 15 | 32.4 | $341K | 224 | Under 3 |
| Salons, barbers and spas | 47 | #1,308 of 2,385 | 10 | 21.6 | $350K | 165 | Under 3 |
| Restaurants and cafes | 44 | #1,438 of 2,405 | 34 | 73.5 | $392K | 106 | 13 |
| Real estate | 43 | #1,436 of 2,229 | 5 | 10.8 | Index only | 245 | Under 3 |
| Gas stations | 35 | #1,776 of 2,358 | 6 | 13.0 | $2.2M | 90 | 9 |
| Pizza | 32 | #1,738 of 2,090 | 5 | 10.8 | $2.7M | 52 | 5 |
| Sit-down restaurants | 31 | #1,992 of 2,405 | 21 | 45.4 | $635K | 96 | 7 |
| Clothing and shoe stores | 30 | #1,701 of 2,087 | 5 | 10.8 | $1.4M | 112 | Under 3 |
| Grocery and convenience stores | 25 | #2,102 of 2,402 | 12 | 26.0 | $2M | 58 | 3 |
| Clothing, shoes and laundry | 19 | #2,088 of 2,210 | 9 | 19.5 | $793K | 90 | Under 3 |
| Convenience stores | 17 | #2,074 of 2,261 | 6 | 13.0 | $3.9M | 50 | Under 3 |
| Insurance agencies | 15 | #2,180 of 2,272 | 11 | 23.8 | $714K | 57 | 6 |
| Grocery stores | 8 | #2,036 of 2,070 | 6 | 13.0 | $3.9M | 42 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 8.7 | $3.3M | 109 | 5 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.7 | Index only | 244 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.5 | $1.2M | 62 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.5 | $4.4M | 120 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 6.5 | $274K | 40 | 4 |
| Hair salons | Not scored | Not scored | 3 | 6.5 | $1.2M | 271 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 6.5 | $950K | 108 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.3 | $571K | Too few | 4 |
| Chiropractors | Not scored | Not scored | 2 | 4.3 | $2.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.3 | $2.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.3 | $1.2M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 4.3 | $1.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 4.3 | $3.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.3 | $1.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.3 | $2.4M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.2 | $13.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.2 | $4.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.2 | $7.1M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 2.2 | $9.8M | Too few | 6 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.2 | $9.8M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.2 | $2.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.2 | $2.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.2 | $3.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.9M | $1,051 | 110 |
| Gasoline and other fuels | $12.9M | $2,798 | 108 |
| Food away from home | $13.3M | $2,884 | 71 |
| Groceries | $23.6M | $5,115 | 81 |
| Personal care products and services | $3.5M | $758 | 75 |
| Child care and other personal services | $1.1M | $247 | 43 |
| Memberships, classes and admissions | $2.4M | $514 | 52 |
| Medical and dental services | $5.1M | $1,107 | 86 |
| Pets | $2.8M | $616 | 68 |
| Clothing, shoes and related services | $7.1M | $1,545 | 75 |
| Vehicle insurance | $7.9M | $1,698 | 87 |
| Home repairs, maintenance and insurance | $9.8M | $2,129 | 71 |
| Lawn care, cleaning and other household services | $4.5M | $975 | 69 |
| Rent and homeowner costs | $53.1M | $11,488 | 69 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 10,782−1.4% since 2020
- Households
- 4,623
- Median age
- 46.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 14
- Median household income
- $47,226+37.6% vs. 2015–2019, before inflation
- Average household income
- $57,410
- Median home value
- $107,400
- Jobs located here
- 1,955
- Daytime population
- 9,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Carter County, MO5,297 people
- Butler County, MO42,020 people
- Reynolds County, MO6,010 people
- Madison County, MO12,729 people
- Bollinger County, MO10,559 people
- Iron County, MO9,446 people
- Stoddard County, MO28,470 people
- Ripley County, MO10,708 people
Questions
How fast is Wayne County, MO growing?
Population estimates put Wayne County at 10,782 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 4,623 households. Median household income rose 37.6% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, MO spend?
Households in Wayne County spend about $53.1M a year on rent and homeowner costs, $23.6M on groceries and $13.3M on food away from home. Set against the U.S., households in Wayne County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (43).
Which business types have the highest market scores in Wayne County, MO?
The highest Groundwork market scores in Wayne County are for auto repair shops (71), auto repair and car care businesses (59) and medical and dental practices (56). Wayne County ranks #303 of 2,378 scored counties for auto repair shops.
How does Wayne County, MO compare with the U.S.?
The median household income in Wayne County is $47,226 a year, 42% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,400, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for insurance agencies (53% above the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 15 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.