Food and drink · County · Minnesota
Pizza places in Rock County, MN
How Rock County, MN compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 4
- 4 chain locations (100%)
- Official establishments
- 5
- All limited-service restaurants
- Household spending a year
- $15.5M
- On food away from home · $3,847 a household
- Spending per listing
- $3.9M
- 24% below the U.S.
- Listings per 10k households
- 9.9
- 24% above the U.S.
- Population, 2025
- 9,524
- −1.7% since 2020
See the pizza places around any address in Rock County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rock County spend about $15.5M a year on food away from home, or $3,847 per household, 5% below the U.S. average. That is about $3.9M of household spending for each pizza place on map listings, 24% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 4 pizza places on map listings in Rock County as of September 2026. That comes to 9.9 for every 10,000 households, 24% above the U.S. rate of 8.0.
Official counts show 5 businesses with payroll classed as limited-service restaurants in Rock County in 2023. That is one for every 807 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as limited-service restaurants in Rock County.
Population estimates put the population change in Rock County from 2020 to 2025 at −1.7%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Rock County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 7.5 | 8.0 |
| Spending per listing | $3.9M | $5.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 807 | 600 | 478 |
| Official establishment growth, 2019–2023 | n/a | +1.9% | +6.1% |
| Population growth, 2020–2025 | −1.7% | +2.1% | +3.1% |
| Spending per household on food away from home | $3,847 | $4,330 | $4,070 |
| Median household income | $71,295 | $89,062 | $80,734 |
| Groundwork market score | Not scored | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5All limited-service restaurants
- Employees, 2023
- 119
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 44 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as limited-service restaurants in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Rock County
- Population, 2025 estimate
- 9,524−1.7% since 2020
- Households
- 4,035
- Median age
- 41.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 483 sq. mi.
- People per square mile
- 20
- Median household income
- $71,295
- Average household income
- $91,311
- Median home value
- $224,300
- Jobs located here
- 3,938
- Daytime population
- 8,459Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for pizza places, numbered among those based in Minnesota, with Rock County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherburne County, MN | 92 | 20 | 5.6 | $8.3M | +6.8% | #5 of 2,090 |
| 2Carver County, MN | 86 | 27 | 6.6 | $8M | +6.6% | #28 of 2,090 |
| 3Washington County, MN | 86 | 75 | 7.1 | $7.1M | +6.9% | #32 of 2,090 |
| 4Scott County, MN | 85 | 33 | 6.0 | $8.6M | +5.1% | #35 of 2,090 |
| 5Wright County, MN | 82 | 47 | 8.7 | $5.4M | +11.1% | #62 of 2,090 |
| 6Isanti County, MN | 81 | 12 | 7.4 | $5.5M | +7.3% | #73 of 2,090 |
| 7Dakota County, MN | 79 | 123 | 7.1 | $6.7M | +3.9% | #102 of 2,090 |
| 8Dodge County, MN | 76 | 7 | 8.7 | $5M | +2.3% | #162 of 2,090 |
| 9Goodhue County, MN | 75 | 10 | 5.1 | $7.9M | +1.3% | #164 of 2,090 |
| 10Anoka County, MN | 75 | 108 | 7.9 | $5.8M | +4.7% | #173 of 2,090 |
| Rock County, MN | Not scored | 4 | 9.9 | $3.9M | −1.7% |
Other business types in Rock County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Rock County, MN?
As of September 2026, map listings count 4 pizza places in Rock County. The listings count pizza restaurants. Official counts show 5 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Rock County, MN spend on food away from home?
About $15.5M a year, or $3,847 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 4 pizza places on map listings, it comes to $3.9M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 4,035 households in Rock County and national spending patterns by income.
How does Rock County, MN compare with the U.S. for pizza places?
Rock County has 9.9 pizza places per 10,000 households, 24% above the U.S. rate of 8.0. Spending per pizza place is $3.9M, 24% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Rock County would have about 3, against 4 on map listings. There is one business with payroll in the industry for every 807 households, against one for every 478 across the U.S.
How fast is Rock County, MN growing?
Population estimates put Rock County at 9,524 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 4,035 households. Median household income in Rock County is $71,295, 12% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.