Groundwork

Child care · County · Minnesota

Child care centers and preschools in Rock County, MN

Competitor counts, household spending and official business counts for child care centers and preschools in Rock County, MN, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.6M
On child care and other personal services · $407 a household
Spending per listing
$548K
45% below the U.S.
Listings per 10k households
7.4
28% above the U.S.
Population, 2025
9,524
−1.7% since 2020

See the child care centers and preschools around any address in Rock County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $407 per household (30% below the U.S. average), households in Rock County spend about $1.6M a year on child care and other personal services. That works out to $548K per center, 45% below the U.S. figure of $1M.

There are 3 child care centers and preschools on map listings in Rock County as of September 2026. That comes to 7.4 for every 10,000 households, 28% above the U.S. rate of 5.8.

Official counts don’t publish a figure for child care services in Rock County, since they leave out counts under 3. Official counts list 35 one-person businesses without payroll.

Population estimates show Rock County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Rock County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Rock County, MN compared with Minnesota and the U.S.
MeasureRock CountyMinnesotaU.S.
Listings per 10k households7.46.05.8
Spending per listing$548K$833K$1M
Households per official establishmentn/a1,5671,573
Official establishment growth, 2019–2023n/a+3.5%+5.7%
Population growth, 2020–2025−1.7%+2.1%+3.1%
Spending per household on child care and other personal services$407$500$581
Median household income$71,295$89,062$80,734
Groundwork market scoreNot scored43

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
35Businesses with no payroll
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rock County

Population, 2025 estimate
9,524−1.7% since 2020
Households
4,035
Median age
41.9
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
483 sq. mi.
People per square mile
20
Median household income
$71,295
Average household income
$91,311
Median home value
$224,300
Jobs located here
3,938
Daytime population
8,459Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Child care and preschools across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for child care centers and preschools, numbered among those based in Minnesota, with Rock County marked.

Top counties in Minnesota

Counties in Minnesota ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clay County, MN7983.0$1.4M+3.6%#96 of 1,611
2Crow Wing County, MN7862.0$1.9M+4.3%#107 of 1,611
3Wright County, MN75275.0$1.1M+11.1%#161 of 1,611
4Otter Tail County, MN7172.8$1.4M+1.6%#230 of 1,611
5Isanti County, MN7074.3$996K+7.3%#264 of 1,611
6Becker County, MN6753.5$1.1M+0.9%#336 of 1,611
7Winona County, MN6773.5$1.1M+1.8%#338 of 1,611
8Sherburne County, MN66195.3$1M+6.8%#368 of 1,611
9Washington County, MN66706.6$960K+6.9%#372 of 1,611
10Douglas County, MN6563.4$1.2M+2.6%#388 of 1,611
Rock County, MNNot scored37.4$548K−1.7%

Other business types in Rock County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many child care centers and preschools are in Rock County, MN?

As of September 2026, map listings count 3 child care centers and preschools in Rock County. The listings count day care centers and preschools. No official count is published for child care services in Rock County: counts under 3 are left out. Official counts also show 35 one-person businesses without payroll.

How much do households in Rock County, MN spend on child care and other personal services?

About $1.6M a year, or $407 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 3 child care centers and preschools on map listings, it comes to $548K per center. It is estimated from the incomes of the 4,035 households in Rock County and national spending patterns by income.

How does Rock County, MN compare with the U.S. for child care centers and preschools?

Rock County has 7.4 child care centers and preschools per 10,000 households, 28% above the U.S. rate of 5.8. Spending per center is $548K, 45% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, Rock County would have about 2, against 3 on map listings.

How fast is Rock County, MN growing?

Population estimates put Rock County at 9,524 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 4,035 households. Median household income in Rock County is $71,295, 12% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rock County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Rock County

Screening a site or an acquisition in Rock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.