Groundwork

Groceries and convenience · County · Minnesota

Convenience stores in Rock County, MN

How Rock County, MN compares with other counties and the U.S. for convenience stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
3
2 chain locations (67%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$24.2M
On groceries · $5,992 a household
Spending per listing
$8.1M
2% above the U.S.
Listings per 10k households
7.4
7% below the U.S.
Population, 2025
9,524
−1.7% since 2020

See the convenience stores around any address in Rock County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 convenience stores in Rock County. Per 10,000 households, that is 7.4, 7% below the U.S. rate of 8.0.

Household spending on groceries in Rock County comes to about $24.2M a year: $5,992 per household, 5% below the U.S. average. That works out to $8.1M per store, 2% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as convenience stores in Rock County: counts under 3 aren’t published.

Population estimates put the population change in Rock County from 2020 to 2025 at −1.7%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Rock County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Rock County, MN compared with Minnesota and the U.S.
MeasureRock CountyMinnesotaU.S.
Listings per 10k households7.47.58.0
Spending per listing$8.1M$8.6M$7.9M
Households per official establishmentn/a15,2843,493
Official establishment growth, 2019–2023n/a−4.4%+22.0%
Population growth, 2020–2025−1.7%+2.1%+3.1%
Spending per household on groceries$5,992$6,414$6,319
Median household income$71,295$89,062$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
32 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rock County

Population, 2025 estimate
9,524−1.7% since 2020
Households
4,035
Median age
41.9
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
483 sq. mi.
People per square mile
20
Median household income
$71,295
Average household income
$91,311
Median home value
$224,300
Jobs located here
3,938
Daytime population
8,459Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Convenience stores across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for convenience stores, numbered among those based in Minnesota, with Rock County marked.

Top counties in Minnesota

Counties in Minnesota ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, MN92666.3$11.2M+6.9%#22 of 2,261
2Dakota County, MN911025.8$11.6M+3.9%#28 of 2,261
3Sherburne County, MN89236.5$10.4M+6.8%#46 of 2,261
4Scott County, MN89397.1$10M+5.1%#48 of 2,261
5Carver County, MN89317.5$9.6M+6.6%#50 of 2,261
6Anoka County, MN88997.2$9.2M+4.7%#64 of 2,261
7Olmsted County, MN85406.0$11.1M+2.3%#90 of 2,261
8Wright County, MN85519.4$7.1M+11.1%#95 of 2,261
9Le Sueur County, MN8465.2$12.4M+2.9%#99 of 2,261
10Hennepin County, MN832354.4$15.3M+0.2%#112 of 2,261
Rock County, MNNot scored37.4$8.1M−1.7%

Other business types in Rock County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many convenience stores are in Rock County, MN?

There are 3 convenience stores on map listings in Rock County as of September 2026. The listings count convenience stores without fuel. No official count is published for convenience stores in Rock County: counts under 3 are left out.

How much do households in Rock County, MN spend on groceries?

About $24.2M a year, or $5,992 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 3 convenience stores on map listings, it comes to $8.1M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 4,035 households in Rock County and national spending patterns by income.

How does Rock County, MN compare with the U.S. for convenience stores?

Rock County has 7.4 convenience stores per 10,000 households, 7% below the U.S. rate of 8.0. Spending per store is $8.1M, 2% above the U.S. figure of $7.9M. The count on map listings matches the U.S. ratio of convenience stores to household spending.

How fast is Rock County, MN growing?

Population estimates put Rock County at 9,524 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 4,035 households. Median household income in Rock County is $71,295, 12% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rock County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Rock County

Screening a site or an acquisition in Rock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.