Groundwork

Clothing and laundry · Metro area · Massachusetts

Clothing, shoe and laundry businesses in the Worcester, MA metro area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Worcester, MA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 88 out of 100: High

Ranked #5 of 387 scored metro areas
#2 of 6 scored metro areas based in Massachusetts

Listings
503
192 chain locations (38%)
Official establishments
190
−19.1% since 2019
Household spending a year
$847.2M
On clothing, shoes and related services · $2,523 a household
Spending per listing
$1.7M
91% above the U.S.
Listings per 10k households
15.0
36% below the U.S.
Population, 2025
888,502
+3.7% since 2020

See the clothing, shoe and laundry businesses around any address in the Worcester metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Worcester metro area scores 88 (high) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #5 of 387 scored metro areas and #2 of 6 scored metro areas based in Massachusetts. That puts it in the top 10% of metro areas for clothing, shoe and laundry businesses.

At $2,523 per household (23% above the U.S. average), households in the Worcester metro area spend about $847.2M a year on clothing, shoes and related services. That is about $1.7M of household spending for each business on map listings, 91% above the U.S. figure of $880K.

There are 503 clothing, shoe and laundry businesses on map listings in the Worcester metro area as of September 2026. Of those, 192 are chain locations, or 38%, against 37% across the U.S. Per 10,000 households, that is 15.0, 36% below the U.S. rate of 23.3.

Official counts show 190 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Worcester metro area in 2023, down 19.1% from 2019. That is one for every 1,768 households, against one for every 1,008 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $225K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Worcester metro area. Between 2020 and 2025, the population of the Worcester metro area grew 3.7%, faster than the U.S. (+3.1%).

How the Worcester metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Worcester, MA metro area compared with Massachusetts and the U.S.
MeasureWorcester metro areaMassachusettsU.S.
Listings per 10k households15.025.123.3
Spending per listing$1.7M$1.1M$880K
Households per official establishment1,7689161,008
Official establishment growth, 2019–2023−19.1%−12.8%−12.0%
Population growth, 2020–2025+3.7%+2.4%+3.1%
Spending per household on clothing, shoes and related services$2,523$2,675$2,055
Median household income$95,939$103,960$80,734
Groundwork market score8862

Official counts and lending

Businesses

Official establishments, 2019 to 2023
190−19.1% over the period
Employees, 2023
2,513
Annual payroll, 2023
$51.3M
One-person businesses, 2023
574Businesses with no payroll
Map listings, September 2026
503192 chain locations
Listings at the U.S. rate for this spending
962The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$225K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Worcester metro area

Population, 2025 estimate
888,502+3.7% since 2020
Households
335,826
Median age
41.3
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
1,511 sq. mi.
People per square mile
574
Median household income
$95,939
Average household income
$124,653
Median home value
$423,700
Jobs located here
355,505
Daytime population
797,239Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Worcester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for clothing, shoe and laundry businesses, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA929615.5$1.6M+10.4%#1 of 387
2Worcester, MA8850315.0$1.7M+3.7%#5 of 387
3Springfield, MA6635319.1$1.1M+0.2%#88 of 387
4Boston-Cambridge-Newton, MA-NH595,13726.5$1.1M+2.3%#130 of 387
Providence-Warwick, RI-MA551,68124.9$956K+2.1%#166 of 387
5Barnstable Town, MA3442940.6$629K+2.4%#304 of 387
6Pittsfield, MA3118732.5$694K−1.2%#315 of 387

Other business types in the Worcester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Worcester, MA metro area?

As of September 2026, map listings count 503 clothing, shoe and laundry businesses in the Worcester metro area. 192 of them (38%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 190 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 19.1% from 2019. Official counts also show 574 one-person businesses without payroll.

How much do households in the Worcester, MA metro area spend on clothing, shoes and related services?

About $847.2M a year, or $2,523 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 503 clothing, shoe and laundry businesses on map listings, it comes to $1.7M per business. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.

How does the Worcester, MA metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Worcester metro area has 15.0 clothing, shoe and laundry businesses per 10,000 households, 36% below the U.S. rate of 23.3. Spending per business is $1.7M, 91% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Worcester metro area would have about 962, against 503 on map listings. There is one business with payroll in the industry for every 1,768 households, against one for every 1,008 across the U.S. The official count fell 19.1% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Worcester, MA metro area growing?

Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 88 for clothing, shoe and laundry businesses (high), #5 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Worcester metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Worcester metro area

Screening a site or an acquisition in the Worcester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.