Auto · Metro area · Massachusetts
Collision repair and body shops in the Worcester, MA metro area
How the Worcester, MA metro area compares with other metro areas and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #343 of 381 scored metro areas
#3 of 6 scored metro areas based in Massachusetts
- Listings
- 136
- 11 chain locations (8%)
- Official establishments
- 131
- −5.8% since 2019
- Household spending a year
- $305.1M
- On vehicle maintenance and repairs · $909 a household
- Spending per listing
- $2.2M
- 27% below the U.S.
- Listings per 10k households
- 4.0
- 29% above the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the collision repair and body shops around any address in the Worcester metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for collision repair and body shops in the Worcester metro area is 25 (lower middle), #343 of 381 scored metro areas and #3 of 6 scored metro areas based in Massachusetts. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 136 collision repair and body shops in the Worcester metro area. Chain locations make up 8% of them, against 14% across the U.S. That is 4.0 per 10,000 households, 29% above the U.S. rate of 3.1.
Household spending on vehicle maintenance and repairs in the Worcester metro area comes to about $305.1M a year: $909 per household, 5% below the U.S. average. Spread across 136 collision repair and body shops, that is $2.2M per shop, 27% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
The official count of businesses with payroll classed as automotive body, paint and interior repair in the Worcester metro area was 131 in 2023, down 5.8% from 2019. That is one for every 2,564 households, against one for every 3,689 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $2.1M have gone to businesses classed as automotive body, paint and interior repair in the Worcester metro area. Between 2020 and 2025, the population of the Worcester metro area grew 3.7%, faster than the U.S. (+3.1%).
How the Worcester metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 3.7 | 3.1 |
| Spending per listing | $2.2M | $2.2M | $3.1M |
| Households per official establishment | 2,564 | 2,766 | 3,689 |
| Official establishment growth, 2019–2023 | −5.8% | −4.3% | −0.8% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $909 | $841 | $958 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 25 | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 131−5.8% over the period
- Employees, 2023
- 767
- Annual payroll, 2023
- $42.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13611 chain locations
- Listings at the U.S. rate for this spending
- 99The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $2.1M
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Worcester metro area
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Worcester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for collision repair and body shops, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 45 | 21 | 3.4 | $2.6M | +10.4% | #235 of 381 |
| 2Barnstable Town, MA | 41 | 34 | 3.2 | $2.9M | +2.4% | #258 of 381 |
| 3Worcester, MA | 25 | 136 | 4.0 | $2.2M | +3.7% | #343 of 381 |
| 4Pittsfield, MA | 20 | 15 | 2.6 | $3M | −1.2% | #357 of 381 |
| 5Springfield, MA | 19 | 60 | 3.3 | $2.4M | +0.2% | #362 of 381 |
| 6Boston-Cambridge-Newton, MA-NH | 17 | 734 | 3.8 | $2.2M | +2.3% | #366 of 381 |
| Providence-Warwick, RI-MA | 16 | 275 | 4.1 | $2.1M | +2.1% | #368 of 381 |
Other business types in the Worcester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care42
- Auto repair shops35
- Collision repair and body shops25
- Car washes and detailing46
- Tire shops72
- Oil change and quick lube67
- Gas stations42
- Insurance agencies67
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Worcester, MA metro area?
There are 136 collision repair and body shops on map listings in the Worcester metro area as of September 2026. 11 of them (8%) are chain locations. The listings count collision repair and auto body shops. Official counts show 131 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 5.8% from 2019.
How much do households in the Worcester, MA metro area spend on vehicle maintenance and repairs?
About $305.1M a year, or $909 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 136 collision repair and body shops on map listings, it comes to $2.2M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.
How does the Worcester, MA metro area compare with the U.S. for collision repair and body shops?
The Worcester metro area has 4.0 collision repair and body shops per 10,000 households, 29% above the U.S. rate of 3.1. Spending per shop is $2.2M, 27% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Worcester metro area would have about 99, against 136 on map listings. There is one business with payroll in the industry for every 2,564 households, against one for every 3,689 across the U.S. The official count fell 5.8% from 2019 to 2023, against −0.8% for the U.S.
How fast is the Worcester, MA metro area growing?
Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 25 for collision repair and body shops (lower middle), #343 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Worcester metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Worcester metro area
Screening a site or an acquisition in the Worcester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.