Groundwork

Pets · Metro area · Massachusetts

Pet grooming and boarding businesses in the Worcester, MA metro area

How the Worcester, MA metro area compares with other metro areas and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #356 of 386 scored metro areas
#3 of 6 scored metro areas based in Massachusetts

Listings
148
8 chain locations (5%)
Official establishments
87
+33.9% since 2019
Household spending a year
$245.6M
On pets · $731 a household
Spending per listing
$1.7M
35% below the U.S.
Listings per 10k households
4.4
22% above the U.S.
Population, 2025
888,502
+3.7% since 2020

See the pet grooming and boarding businesses around any address in the Worcester metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet grooming and boarding businesses, the Worcester metro area has a Groundwork market score of 25 (lower middle): #356 of 386 scored metro areas and #3 of 6 scored metro areas based in Massachusetts. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 148 pet grooming and boarding businesses in the Worcester metro area. 8 of them (5%) are chain locations, against 9% across the U.S. Per 10,000 households, that is 4.4, 22% above the U.S. rate of 3.6.

Households in the Worcester metro area spend about $245.6M a year on pets, or $731 per household, 20% below the U.S. average. That works out to $1.7M per business, 35% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

Official counts show 87 businesses with payroll classed as pet care (except veterinary) in the Worcester metro area in 2023, up 33.9% from 2019. That is one for every 3,860 households, against one for every 5,057 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as pet care (except veterinary) in the Worcester metro area. Between 2020 and 2025, the population of the Worcester metro area grew 3.7%, faster than the U.S. (+3.1%).

How the Worcester metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Worcester, MA metro area compared with Massachusetts and the U.S.
MeasureWorcester metro areaMassachusettsU.S.
Listings per 10k households4.44.33.6
Spending per listing$1.7M$1.8M$2.5M
Households per official establishment3,8603,6695,057
Official establishment growth, 2019–2023+33.9%+16.1%+25.2%
Population growth, 2020–2025+3.7%+2.4%+3.1%
Spending per household on pets$731$776$909
Median household income$95,939$103,960$80,734
Groundwork market score2518

Official counts and lending

Businesses

Official establishments, 2019 to 2023
87+33.9% over the period
Employees, 2023
571
Annual payroll, 2023
$18.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1488 chain locations
Listings at the U.S. rate for this spending
97The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.8M

SBA-backed loans to businesses classed as pet care (except veterinary) in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Worcester metro area

Population, 2025 estimate
888,502+3.7% since 2020
Households
335,826
Median age
41.3
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
1,511 sq. mi.
People per square mile
574
Median household income
$95,939
Average household income
$124,653
Median home value
$423,700
Jobs located here
355,505
Daytime population
797,239Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Worcester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for pet grooming and boarding businesses, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Springfield, MA42532.9$2.1M+0.2%#263 of 386
2Boston-Cambridge-Newton, MA-NH268864.6$1.8M+2.3%#349 of 386
3Worcester, MA251484.4$1.7M+3.7%#356 of 386
4Amherst Town-Northampton, MA23386.1$1.1M+10.4%#363 of 386
5Barnstable Town, MA15575.4$1.4M+2.4%#377 of 386
Providence-Warwick, RI-MA153415.0$1.4M+2.1%#378 of 386
6Pittsfield, MA10254.3$1.5M−1.2%#383 of 386

Other business types in the Worcester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Worcester, MA metro area?

There are 148 pet grooming and boarding businesses on map listings in the Worcester metro area as of September 2026. 8 of them (5%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 87 businesses with payroll classed as pet care (except veterinary) in 2023, up 33.9% from 2019.

How much do households in the Worcester, MA metro area spend on pets?

About $245.6M a year, or $731 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 148 pet grooming and boarding businesses on map listings, it comes to $1.7M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.

How does the Worcester, MA metro area compare with the U.S. for pet grooming and boarding businesses?

The Worcester metro area has 4.4 pet grooming and boarding businesses per 10,000 households, 22% above the U.S. rate of 3.6. Spending per business is $1.7M, 35% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Worcester metro area would have about 97, against 148 on map listings. There is one business with payroll in the industry for every 3,860 households, against one for every 5,057 across the U.S. The official count rose 33.9% from 2019 to 2023, against +25.2% for the U.S.

How fast is the Worcester, MA metro area growing?

Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 25 for pet grooming and boarding businesses (lower middle), #356 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Worcester metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Worcester metro area

Screening a site or an acquisition in the Worcester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.