Groundwork

Food and drink · Metro area · Massachusetts

Restaurants and cafes in the Worcester, MA metro area

Competitor counts, household spending and official business counts for restaurants and cafes in the Worcester, MA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #22 of 387 scored metro areas
#1 of 6 scored metro areas based in Massachusetts

Listings
3,064
871 chain locations (28%)
Official establishments
1,463
+2.0% since 2019
Household spending a year
$1.5B
On food away from home · $4,437 a household
Spending per listing
$486K
31% above the U.S.
Listings per 10k households
91.2
17% below the U.S.
Population, 2025
888,502
+3.7% since 2020

See the restaurants and cafes around any address in the Worcester metro area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Worcester metro area scores 78 (high) on the Groundwork market score for restaurants and cafes, ranking #22 of 387 scored metro areas and #1 of 6 scored metro areas based in Massachusetts. That puts it in the top 10% of metro areas for restaurants and cafes.

As of September 2026, map listings count 3,064 restaurants and cafes in the Worcester metro area. 871 of them (28%) are chain locations, against 34% across the U.S. That comes to 91.2 for every 10,000 households, 17% below the U.S. rate of 109.8.

At $4,437 per household (9% above the U.S. average), households in the Worcester metro area spend about $1.5B a year on food away from home. Spread across 3,064 restaurants and cafes, that is $486K per restaurant, 31% above the U.S. figure of $371K.

Official counts show 1,463 businesses with payroll classed as restaurants and other eating places in the Worcester metro area in 2023, up 2.0% from 2019. That is one for every 230 households, against one for every 209 across the U.S. Since fiscal 2022, 71 SBA-backed loans worth $25.4M have gone to businesses classed as restaurants and other eating places in the Worcester metro area. Population estimates put the population change in the Worcester metro area from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%).

How the Worcester metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Worcester, MA metro area compared with Massachusetts and the U.S.
MeasureWorcester metro areaMassachusettsU.S.
Listings per 10k households91.2106.3109.8
Spending per listing$486K$441K$371K
Households per official establishment230191209
Official establishment growth, 2019–2023+2.0%+1.9%+6.0%
Population growth, 2020–2025+3.7%+2.4%+3.1%
Spending per household on food away from home$4,437$4,685$4,070
Median household income$95,939$103,960$80,734
Groundwork market score7866

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,463+2.0% over the period
Employees, 2023
22,818
Annual payroll, 2023
$588.5M
One-person businesses, 2023
306Businesses with no payroll
Map listings, September 2026
3,064871 chain locations
Listings at the U.S. rate for this spending
4,018The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
71
Amount
$25.4M

SBA-backed loans to businesses classed as restaurants and other eating places in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Worcester metro area

Population, 2025 estimate
888,502+3.7% since 2020
Households
335,826
Median age
41.3
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
1,511 sq. mi.
People per square mile
574
Median household income
$95,939
Average household income
$124,653
Median home value
$423,700
Jobs located here
355,505
Daytime population
797,239Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Worcester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Restaurants and cafes across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for restaurants and cafes, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Worcester, MA783,06491.2$486K+3.7%#22 of 387
2Amherst Town-Northampton, MA65644103.7$406K+10.4%#96 of 387
3Boston-Cambridge-Newton, MA-NH6421,147109.0$454K+2.3%#101 of 387
4Springfield, MA621,66590.3$418K+0.2%#111 of 387
Providence-Warwick, RI-MA457,489110.9$377K+2.1%#220 of 387
5Barnstable Town, MA321,590150.3$298K+2.4%#323 of 387
6Pittsfield, MA19773134.2$292K−1.2%#373 of 387

Other business types in the Worcester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Worcester, MA metro area?

The Worcester metro area has 3,064 restaurants and cafes on map listings as of September 2026. 871 of them (28%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 1,463 businesses with payroll classed as restaurants and other eating places in 2023, up 2.0% from 2019. Official counts also show 306 one-person businesses without payroll.

How much do households in the Worcester, MA metro area spend on food away from home?

About $1.5B a year, or $4,437 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 3,064 restaurants and cafes on map listings, it comes to $486K per restaurant. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.

How does the Worcester, MA metro area compare with the U.S. for restaurants and cafes?

The Worcester metro area has 91.2 restaurants and cafes per 10,000 households, 17% below the U.S. rate of 109.8. Spending per restaurant is $486K, 31% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Worcester metro area would have about 4,018, against 3,064 on map listings. There is one business with payroll in the industry for every 230 households, against one for every 209 across the U.S. The official count rose 2.0% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Worcester, MA metro area growing?

Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 78 for restaurants and cafes (high), #22 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Worcester metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Worcester metro area

Screening a site or an acquisition in the Worcester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.