Groundwork

Groceries and convenience · Metro area · Massachusetts

Convenience stores in the Worcester, MA metro area

How the Worcester, MA metro area compares with other metro areas and the U.S. for convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #149 of 387 scored metro areas
#3 of 6 scored metro areas based in Massachusetts

Listings
282
156 chain locations (55%)
Official establishments
168
−6.1% since 2019
Household spending a year
$2.4B
On groceries · $7,174 a household
Spending per listing
$8.5M
8% above the U.S.
Listings per 10k households
8.4
5% above the U.S.
Population, 2025
888,502
+3.7% since 2020

See the convenience stores around any address in the Worcester metro area

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on groceries in the Worcester metro area comes to about $2.4B a year: $7,174 per household, 14% above the U.S. average. That is about $8.5M of household spending for each store on map listings, 8% above the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.

The Worcester metro area has 282 convenience stores on map listings as of September 2026. Of those, 156 are chain locations, or 55%, against 60% across the U.S. Per 10,000 households, that is 8.4, 5% above the U.S. rate of 8.0.

Official counts show 168 businesses with payroll classed as convenience stores in the Worcester metro area in 2023, down 6.1% from 2019. That is one for every 1,999 households, against one for every 3,493 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $611K have gone to businesses classed as convenience stores in the Worcester metro area.

Population estimates put the population change in the Worcester metro area from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). For convenience stores, the Worcester metro area has a Groundwork market score of 58 (upper middle): #149 of 387 scored metro areas and #3 of 6 scored metro areas based in Massachusetts.

How the Worcester metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Worcester, MA metro area compared with Massachusetts and the U.S.
MeasureWorcester metro areaMassachusettsU.S.
Listings per 10k households8.48.18.0
Spending per listing$8.5M$9.1M$7.9M
Households per official establishment1,9991,5913,493
Official establishment growth, 2019–2023−6.1%+3.4%+22.0%
Population growth, 2020–2025+3.7%+2.4%+3.1%
Spending per household on groceries$7,174$7,382$6,319
Median household income$95,939$103,960$80,734
Groundwork market score5855

Official counts and lending

Businesses

Official establishments, 2019 to 2023
168−6.1% over the period
Employees, 2023
538
Annual payroll, 2023
$14.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
282156 chain locations
Listings at the U.S. rate for this spending
306The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$611K

SBA-backed loans to businesses classed as convenience stores in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Worcester metro area

Population, 2025 estimate
888,502+3.7% since 2020
Households
335,826
Median age
41.3
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
1,511 sq. mi.
People per square mile
574
Median household income
$95,939
Average household income
$124,653
Median home value
$423,700
Jobs located here
355,505
Daytime population
797,239Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Worcester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Convenience stores across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for convenience stores, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA70477.6$9.2M+10.4%#64 of 387
2Boston-Cambridge-Newton, MA-NH601,4217.3$10.4M+2.3%#125 of 387
3Worcester, MA582828.4$8.5M+3.7%#149 of 387
Providence-Warwick, RI-MA535718.5$8.2M+2.1%#181 of 387
4Barnstable Town, MA51989.3$7.8M+2.4%#193 of 387
5Springfield, MA3519210.4$6.3M+0.2%#290 of 387
6Pittsfield, MA3215026.0$2.6M−1.2%#313 of 387

Other business types in the Worcester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in the Worcester, MA metro area?

Map listings as of September 2026 show 282 convenience stores in the Worcester metro area. 156 of them (55%) are chain locations. The listings count convenience stores without fuel. Official counts show 168 businesses with payroll classed as convenience stores in 2023, down 6.1% from 2019.

How much do households in the Worcester, MA metro area spend on groceries?

About $2.4B a year, or $7,174 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 282 convenience stores on map listings, it comes to $8.5M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.

How does the Worcester, MA metro area compare with the U.S. for convenience stores?

The Worcester metro area has 8.4 convenience stores per 10,000 households, 5% above the U.S. rate of 8.0. Spending per store is $8.5M, 8% above the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Worcester metro area would have about 306, against 282 on map listings. There is one business with payroll in the industry for every 1,999 households, against one for every 3,493 across the U.S. The official count fell 6.1% from 2019 to 2023, against +22.0% for the U.S.

How fast is the Worcester, MA metro area growing?

Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 58 for convenience stores (upper middle), #149 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Worcester metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in the Worcester metro area

Screening a site or an acquisition in the Worcester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.