Groundwork

Food and drink · Metro area · Ohio

Pizza places in the Toledo, OH metro area

Competitor counts, household spending and official business counts for pizza places in the Toledo, OH metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #356 of 387 scored metro areas
#8 of 12 scored metro areas based in Ohio

Listings
235
151 chain locations (64%)
Official establishments
561
All limited-service restaurants · +5.3% since 2019
Household spending a year
$931.7M
On food away from home · $3,661 a household
Spending per listing
$4M
22% below the U.S.
Listings per 10k households
9.2
15% above the U.S.
Population, 2025
599,376
−1.0% since 2020

See the pizza places around any address in the Toledo metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Toledo metro area scores 25 (lower middle) on the Groundwork market score for pizza places, ranking #356 of 387 scored metro areas and #8 of 12 scored metro areas based in Ohio. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 235 pizza places in the Toledo metro area. 151 of them (64%) are chain locations, against 58% across the U.S. That comes to 9.2 for every 10,000 households, 15% above the U.S. rate of 8.0.

Household spending on food away from home in the Toledo metro area comes to about $931.7M a year: $3,661 per household, 10% below the U.S. average. That is about $4M of household spending for each pizza place on map listings, 22% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in the Toledo metro area was 561 in 2023, up 5.3% from 2019. That is one for every 454 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 23 SBA-backed loans worth $9.1M have gone to businesses classed as limited-service restaurants in the Toledo metro area. Between 2020 and 2025, the population of the Toledo metro area declined 1.0%, against +3.1% for the U.S.

How the Toledo metro area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Toledo, OH metro area compared with Ohio and the U.S.
MeasureToledo metro areaOhioU.S.
Listings per 10k households9.29.68.0
Spending per listing$4M$4M$5.1M
Households per official establishment (all limited-service restaurants)454467478
Official establishment growth, 2019–2023+5.3%+7.0%+6.1%
Population growth, 2020–2025−1.0%+0.9%+3.1%
Spending per household on food away from home$3,661$3,829$4,070
Median household income$65,486$71,389$80,734
Groundwork market score2524

Official counts and lending

Businesses

Official establishments, 2019 to 2023
561All limited-service restaurants · +5.3% over the period
Employees, 2023
11,931
Annual payroll, 2023
$204.9M
One-person businesses, 2023
41All limited-service restaurants with no payroll
Map listings, September 2026
235151 chain locations
Listings at the U.S. rate for this spending
183The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
23
Amount
$9.1M

SBA-backed loans to businesses classed as limited-service restaurants in the Toledo metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Toledo metro area

Population, 2025 estimate
599,376−1.0% since 2020
Households
254,486
Median age
39.6
Homes lived in by their owners
64%
Vehicles per household
1.7
Land area
1,362 sq. mi.
People per square mile
442
Median household income
$65,486
Average household income
$90,812
Median home value
$176,300
Jobs located here
293,806
Daytime population
629,657Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Toledo metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Ohio for pizza places, numbered among those based in Ohio (a market based in another state is listed without a number), with the Toledo metro area marked.

Top metro areas in Ohio

Metro areas in Ohio ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cincinnati, OH-KY-IN547258.0$5.1M+2.7%#160 of 387
2Columbus, OH4787810.2$4.1M+4.7%#221 of 387
3Dayton-Kettering-Beavercreek, OH363088.9$4.3M+1.5%#298 of 387
4Cleveland, OH348098.7$4.4M−0.8%#312 of 387
5Akron, OH312879.7$4M0.0%#329 of 387
6Springfield, OH31508.9$3.9M−0.4%#331 of 387
7Mansfield, OH28489.6$3.5M−0.1%#349 of 387
8Toledo, OH252359.2$4M−1.0%#356 of 387
9Canton-Massillon, OH2116810.1$3.6M−0.2%#367 of 387
Weirton-Steubenville, WV-OH216112.3$2.7M−3.6%#370 of 387

Other business types in the Toledo metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Toledo, OH metro area?

The Toledo metro area has 235 pizza places on map listings as of September 2026. 151 of them (64%) are chain locations. The listings count pizza restaurants. Official counts show 561 businesses with payroll classed as limited-service restaurants in 2023, up 5.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 41 one-person businesses have no payroll, by official counts.

How much do households in the Toledo, OH metro area spend on food away from home?

About $931.7M a year, or $3,661 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 235 pizza places on map listings, it comes to $4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 254,486 households in the Toledo metro area and national spending patterns by income.

How does the Toledo, OH metro area compare with the U.S. for pizza places?

The Toledo metro area has 9.2 pizza places per 10,000 households, 15% above the U.S. rate of 8.0. Spending per pizza place is $4M, 22% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Toledo metro area would have about 183, against 235 on map listings. There is one business with payroll in the industry for every 454 households, against one for every 478 across the U.S. The official count rose 5.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Toledo, OH metro area growing?

Population estimates put the Toledo metro area at 599,376 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 254,486 households. The median household income in the Toledo metro area is $65,486 a year, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Toledo metro area scores 25 for pizza places (lower middle), #356 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Toledo metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Toledo metro area

Screening a site or an acquisition in the Toledo metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.