Real estate · County · Wisconsin
Mortgage brokers and lenders in Wood County, WI
The mortgage brokers and lenders in Wood County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #472 of 887 scored counties
#17 of 23 scored counties in Wisconsin
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $428.7M
- On rent and homeowner costs · $13,292 a household
- Housing spending per listing (U.S. = 100)
- 122
- 22% above the U.S.
- Listings per 10k households
- 2.8
- 35% below the U.S.
- Population, 2025
- 74,060
- −0.2% since 2020
See the mortgage brokers and lenders around any address in Wood County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wood County spend about $428.7M a year on rent and homeowner costs, or $13,292 per household, 20% below the U.S. average. Housing spending per office is 22% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
There are 9 mortgage brokers and lenders on map listings in Wood County as of September 2026. Chain locations make up 33% of them, against 21% across the U.S. That comes to 2.8 for every 10,000 households, 35% below the U.S. rate of 4.3.
In 2023, official counts showed 3 businesses with payroll in Wood County classed as mortgage brokers and real estate lenders. That is one for every 10,751 households, against one for every 4,897 across the U.S.
Population estimates show Wood County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For mortgage brokers and lenders, Wood County has a Groundwork market score of 48 (lower middle): #472 of 887 scored counties and #17 of 23 scored counties in Wisconsin.
How Wood County compares
The same measures for Wisconsin and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Wood County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.8 | 4.3 |
| Housing spending per listing (U.S. = 100) | 122 | 130 | 100 |
| Households per official establishment | 10,751 | 11,978 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | −2.8% | +9.5% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,292 | $14,211 | $16,661 |
| Median household income | $67,989 | $77,485 | $80,734 |
| Groundwork market score | 48 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 3
- Employees, 2023
- 26
- Annual payroll, 2023
- $472K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 74,060−0.2% since 2020
- Households
- 32,253
- Median age
- 43.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 793 sq. mi.
- People per square mile
- 93
- Median household income
- $67,989+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,117
- Median home value
- $175,600
- Jobs located here
- 37,937
- Daytime population
- 75,209Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for mortgage brokers and lenders, numbered among those based in Wisconsin, with Wood County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rock County, WI | 66 | 13 | 1.9 | 183 | +1.7% | #160 of 887 |
| 2St. Croix County, WI | 65 | 11 | 2.9 | 139 | +4.7% | #173 of 887 |
| 3Winnebago County, WI | 64 | 15 | 2.1 | 172 | +1.4% | #185 of 887 |
| 4Dane County, WI | 64 | 88 | 3.5 | 112 | +4.9% | #195 of 887 |
| 5Fond du Lac County, WI | 63 | 8 | 1.9 | 191 | +0.5% | #198 of 887 |
| 6Racine County, WI | 62 | 19 | 2.4 | 154 | +0.4% | #216 of 887 |
| 7Marathon County, WI | 61 | 11 | 1.9 | 190 | +1.0% | #229 of 887 |
| 8La Crosse County, WI | 60 | 10 | 1.9 | 184 | +0.3% | #243 of 887 |
| 9Ozaukee County, WI | 58 | 14 | 3.7 | 112 | +3.0% | #278 of 887 |
| 10Washington County, WI | 54 | 16 | 2.8 | 139 | +1.8% | #345 of 887 |
| 17Wood County, WI | 48 | 9 | 2.8 | 122 | −0.2% | #472 of 887 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate38
- Real estate agents and brokers40
- Property management53
- Mortgage brokers and lenders48
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Wood County, WI?
As of September 2026, map listings count 9 mortgage brokers and lenders in Wood County. 3 of them (33%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Wood County, WI spend on rent and homeowner costs?
About $428.7M a year, or $13,292 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 9 mortgage brokers and lenders on map listings, housing spending per office is 22% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 32,253 households in Wood County and national spending patterns by income.
How does Wood County, WI compare with the U.S. for mortgage brokers and lenders?
Wood County has 2.8 mortgage brokers and lenders per 10,000 households, 35% below the U.S. rate of 4.3. The index of housing spending per office is 122, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Wood County would have about 11, against 9 on map listings. There is one business with payroll in the industry for every 10,751 households, against one for every 4,897 across the U.S.
How fast is Wood County, WI growing?
Population estimates put Wood County at 74,060 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 32,253 households. Median household income in Wood County is $67,989, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 48 for mortgage brokers and lenders (lower middle), #472 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.