Groundwork

Health care · County · Wisconsin

Dentists and orthodontists in Wood County, WI

How Wood County, WI compares with other counties and the U.S. for dentists and orthodontists: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #376 of 1,886 scored counties
#30 of 60 scored counties in Wisconsin

Listings
24
3 chain locations (13%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$42.6M
On medical and dental services · $1,319 a household
Spending per listing
$1.8M
80% above the U.S.
Listings per 10k households
7.4
44% below the U.S.
Population, 2025
74,060
−0.2% since 2020

See the dentists and orthodontists around any address in Wood County

The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Wood County spend about $42.6M a year on medical and dental services, or $1,319 per household, 2% above the U.S. average. That works out to $1.8M per practice, 80% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.

Wood County has 24 dentists and orthodontists on map listings as of September 2026. Of those, 3 are chain locations, or 13%, against 12% across the U.S. That comes to 7.4 for every 10,000 households, 44% below the U.S. rate of 13.1.

Official counts show 19 businesses with payroll classed as offices of dentists in Wood County in 2023. That is one for every 1,698 households, against one for every 952 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as offices of dentists in Wood County.

Population estimates put the population change in Wood County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. Wood County scores 66 (upper middle) on the Groundwork market score for dentists and orthodontists, ranking #376 of 1,886 scored counties and #30 of 60 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Wood County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dentists and orthodontists in Wood County, WI compared with Wisconsin and the U.S.
MeasureWood CountyWisconsinU.S.
Listings per 10k households7.410.513.1
Spending per listing$1.8M$1.4M$984K
Households per official establishment1,6981,304952
Official establishment growth, 2019–2023n/a−4.0%−0.5%
Population growth, 2020–2025−0.2%+1.3%+3.1%
Spending per household on medical and dental services$1,319$1,435$1,288
Median household income$67,989$77,485$80,734
Groundwork market score6678

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 19
Employees, 2023
229
Annual payroll, 2023
$13.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
243 chain locations
Listings at the U.S. rate for this spending
43The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1M

SBA-backed loans to businesses classed as offices of dentists in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wood County

Population, 2025 estimate
74,060−0.2% since 2020
Households
32,253
Median age
43.8
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
793 sq. mi.
People per square mile
93
Median household income
$67,989+23.8% vs. 2015–2019, before inflation
Average household income
$86,117
Median home value
$175,600
Jobs located here
37,937
Daytime population
75,209Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wood County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.

Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.

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Dentists and orthodontists across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for dentists and orthodontists, numbered among those based in Wisconsin, with Wood County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for dentists and orthodontists by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waushara County, WI8465.7$2.3M+2.8%#30 of 1,886
2Vilas County, WI8376.3$2.1M+2.9%#42 of 1,886
3Vernon County, WI8386.4$2.1M+2.4%#43 of 1,886
4Pierce County, WI82116.9$2.2M+3.1%#50 of 1,886
5Oconto County, WI82127.1$2M+2.9%#53 of 1,886
6Clark County, WI8075.5$2.4M+1.2%#66 of 1,886
7Kewaunee County, WI8056.0$2.4M+1.0%#67 of 1,886
8Door County, WI80106.7$2.1M+1.6%#70 of 1,886
9Burnett County, WI8057.0$1.9M+3.9%#75 of 1,886
10Chippewa County, WI79217.7$1.8M+1.9%#87 of 1,886
30Wood County, WI66247.4$1.8M−0.2%#376 of 1,886

Other business types in Wood County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dentists and orthodontists are in Wood County, WI?

Map listings as of September 2026 show 24 dentists and orthodontists in Wood County. 3 of them (13%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 19 businesses with payroll classed as offices of dentists in 2023.

How much do households in Wood County, WI spend on medical and dental services?

About $42.6M a year, or $1,319 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 24 dentists and orthodontists on map listings, it comes to $1.8M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 32,253 households in Wood County and national spending patterns by income.

How does Wood County, WI compare with the U.S. for dentists and orthodontists?

Wood County has 7.4 dentists and orthodontists per 10,000 households, 44% below the U.S. rate of 13.1. Spending per practice is $1.8M, 80% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, Wood County would have about 43, against 24 on map listings. There is one business with payroll in the industry for every 1,698 households, against one for every 952 across the U.S.

How fast is Wood County, WI growing?

Population estimates put Wood County at 74,060 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 32,253 households. Median household income in Wood County is $67,989, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 66 for dentists and orthodontists (upper middle), #376 of 1,886 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wood County. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dentists and orthodontists · All 56 business types in Wood County

Screening a site or an acquisition in Wood County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.