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Pets · Metro area · Virginia

Pet businesses in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area

Competitor counts, household spending and official business counts for pet businesses in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #94 of 387 scored metro areas
#2 of 9 scored metro areas based in Virginia

Listings
638
134 chain locations (21%)
Official establishments
399
+28.9% since 2019
Household spending a year
$678.6M
On pets · $959 a household
Spending per listing
$1.1M
21% above the U.S.
Listings per 10k households
9.0
13% below the U.S.
Population, 2025
1,797,213
+0.9% since 2020

See the pet businesses around any address in the Virginia Beach-Chesapeake-Norfolk metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Virginia Beach-Chesapeake-Norfolk metro area spend about $678.6M a year on pets, or $959 per household, 5% above the U.S. average. That is about $1.1M of household spending for each business on map listings, 21% above the U.S. figure of $878K.

The Virginia Beach-Chesapeake-Norfolk metro area has 638 pet businesses on map listings as of September 2026. Chain locations make up 21% of them, against 17% across the U.S. Per 10,000 households, that is 9.0, 13% below the U.S. rate of 10.4.

In 2023, official counts showed 399 businesses with payroll in the Virginia Beach-Chesapeake-Norfolk metro area classed as pet care, veterinarians and pet stores, up 28.9% from 2019. That is one for every 1,773 households, against one for every 1,852 across the U.S. Official counts list 1,031 one-person businesses without payroll. Since fiscal 2022, 19 SBA-backed loans worth $19.6M have gone to businesses classed as pet care, veterinarians and pet stores in the Virginia Beach-Chesapeake-Norfolk metro area.

Population estimates show the Virginia Beach-Chesapeake-Norfolk metro area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). For pet businesses, the Virginia Beach-Chesapeake-Norfolk metro area has a Groundwork market score of 63 (upper middle): #94 of 387 scored metro areas and #2 of 9 scored metro areas based in Virginia. That puts it in the top quarter of metro areas.

How the Virginia Beach-Chesapeake-Norfolk metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Virginia Beach-Chesapeake-Norfolk, VA-NC metro area compared with Virginia and the U.S.
MeasureVirginia Beach-Chesapeake-Norfolk metro areaVirginiaU.S.
Listings per 10k households9.010.010.4
Spending per listing$1.1M$1.1M$878K
Households per official establishment1,7731,6861,852
Official establishment growth, 2019–2023+28.9%+10.6%+11.4%
Population growth, 2020–2025+0.9%+2.8%+3.1%
Spending per household on pets$959$1,056$909
Median household income$82,330$93,170$80,734
Groundwork market score6368

Official counts and lending

Businesses

Official establishments, 2019 to 2023
399+28.9% over the period
Employees, 2023
4,732
Annual payroll, 2023
$187M
One-person businesses, 2023
1,031Businesses with no payroll
Map listings, September 2026
638134 chain locations
Listings at the U.S. rate for this spending
773The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
19
Amount
$19.6M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Virginia Beach-Chesapeake-Norfolk metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Virginia Beach-Chesapeake-Norfolk metro area

Population, 2025 estimate
1,797,213+0.9% since 2020
Households
707,408
Median age
39.1
Homes lived in by their owners
63%
Vehicles per household
1.8
Land area
3,202 sq. mi.
People per square mile
558
Median household income
$82,330
Average household income
$108,120
Median home value
$340,900
Jobs located here
729,464
Daytime population
1,773,219Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Virginia Beach-Chesapeake-Norfolk metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for pet businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Virginia Beach-Chesapeake-Norfolk metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV811,9328.1$1.5M+3.3%#11 of 387
1Richmond, VA734899.2$1.1M+5.5%#40 of 387
2Virginia Beach-Chesapeake-Norfolk, VA-NC636389.0$1.1M+0.9%#94 of 387
3Charlottesville, VA5710611.7$901K+3.1%#140 of 387
4Winchester, VA-WV527112.8$761K+6.5%#183 of 387
5Harrisonburg, VA515811.6$762K+3.5%#190 of 387
Kingsport-Bristol, TN-VA4514611.2$699K+2.3%#238 of 387
6Lynchburg, VA4111511.1$754K+2.9%#267 of 387
7Blacksburg-Christiansburg-Radford, VA407310.4$816K−0.1%#272 of 387
8Roanoke, VA4015311.6$739K+0.4%#273 of 387

Other business types in the Virginia Beach-Chesapeake-Norfolk metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area?

Map listings as of September 2026 show 638 pet businesses in the Virginia Beach-Chesapeake-Norfolk metro area. 134 of them (21%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 399 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 28.9% from 2019. Official counts also show 1,031 one-person businesses without payroll.

How much do households in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area spend on pets?

About $678.6M a year, or $959 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 638 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 707,408 households in the Virginia Beach-Chesapeake-Norfolk metro area and national spending patterns by income.

How does the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area compare with the U.S. for pet businesses?

The Virginia Beach-Chesapeake-Norfolk metro area has 9.0 pet businesses per 10,000 households, 13% below the U.S. rate of 10.4. Spending per business is $1.1M, 21% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Virginia Beach-Chesapeake-Norfolk metro area would have about 773, against 638 on map listings. There is one business with payroll in the industry for every 1,773 households, against one for every 1,852 across the U.S. The official count rose 28.9% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area growing?

Population estimates put the Virginia Beach-Chesapeake-Norfolk metro area at 1,797,213 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 707,408 households. Median household income in the Virginia Beach-Chesapeake-Norfolk metro area is $82,330, 2% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Virginia Beach-Chesapeake-Norfolk metro area scores 63 for pet businesses (upper middle), #94 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Virginia Beach-Chesapeake-Norfolk metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Virginia Beach-Chesapeake-Norfolk metro area

Screening a site or an acquisition in the Virginia Beach-Chesapeake-Norfolk metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.