Groceries and convenience · Metro area · Missouri
Convenience stores in the Jefferson City, MO metro area
Competitor counts, household spending and official business counts for convenience stores in the Jefferson City, MO metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #168 of 387 scored metro areas
#5 of 8 scored metro areas based in Missouri
- Listings
- 52
- 28 chain locations (54%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $349.1M
- On groceries · $5,959 a household
- Spending per listing
- $6.7M
- 15% below the U.S.
- Listings per 10k households
- 8.9
- 11% above the U.S.
- Population, 2025
- 152,712
- +2.2% since 2020
See the convenience stores around any address in the Jefferson City metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 52 convenience stores in the Jefferson City metro area. 28 of them (54%) are chain locations, against 60% across the U.S. That comes to 8.9 for every 10,000 households, 11% above the U.S. rate of 8.0.
Households in the Jefferson City metro area spend about $349.1M a year on groceries, or $5,959 per household, 6% below the U.S. average. That is about $6.7M of household spending for each store on map listings, 15% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in the Jefferson City metro area classed as convenience stores. That is one for every 8,370 households, against one for every 3,493 across the U.S.
Population estimates put the population change in the Jefferson City metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for convenience stores in the Jefferson City metro area is 55 (upper middle), #168 of 387 scored metro areas and #5 of 8 scored metro areas based in Missouri.
How the Jefferson City metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson City metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 8.2 | 8.0 |
| Spending per listing | $6.7M | $7.3M | $7.9M |
| Households per official establishment | 8,370 | 8,305 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +33.0% | +22.0% |
| Population growth, 2020–2025 | +2.2% | +1.9% | +3.1% |
| Spending per household on groceries | $5,959 | $5,947 | $6,319 |
| Median household income | $74,030 | $70,702 | $80,734 |
| Groundwork market score | 55 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 49
- Annual payroll, 2023
- $475K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5228 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson City metro area
- Population, 2025 estimate
- 152,712+2.2% since 2020
- Households
- 58,587
- Median age
- 40.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 2,248 sq. mi.
- People per square mile
- 67
- Median household income
- $74,030+25.1% vs. 2015–2019, before inflation
- Average household income
- $92,629
- Median home value
- $217,500
- Jobs located here
- 80,011
- Daytime population
- 160,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for convenience stores, numbered among those based in Missouri, with the Jefferson City metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 79 | 520 | 5.8 | $10.8M | +3.4% | #23 of 387 |
| 2Springfield, MO | 68 | 132 | 6.6 | $8.7M | +5.1% | #71 of 387 |
| 3Columbia, MO | 67 | 69 | 8.0 | $7.5M | +3.9% | #79 of 387 |
| 4St. Louis, MO-IL | 61 | 849 | 7.3 | $8.5M | −0.2% | #121 of 387 |
| 5Jefferson City, MO | 55 | 52 | 8.9 | $6.7M | +2.2% | #168 of 387 |
| 6Cape Girardeau, MO-IL | 48 | 33 | 8.6 | $6.7M | +1.7% | #217 of 387 |
| 7Joplin, MO-KS | 44 | 86 | 10.8 | $5.2M | +3.9% | #241 of 387 |
| 8St. Joseph, MO-KS | 34 | 49 | 10.5 | $5.5M | −2.0% | #299 of 387 |
Other business types in the Jefferson City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores56
- Grocery stores57
- Convenience stores55
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Jefferson City, MO metro area?
The Jefferson City metro area has 52 convenience stores on map listings as of September 2026. 28 of them (54%) are chain locations. The listings count convenience stores without fuel. Official counts show 7 businesses with payroll classed as convenience stores in 2023.
How much do households in the Jefferson City, MO metro area spend on groceries?
About $349.1M a year, or $5,959 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 52 convenience stores on map listings, it comes to $6.7M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.
How does the Jefferson City, MO metro area compare with the U.S. for convenience stores?
The Jefferson City metro area has 8.9 convenience stores per 10,000 households, 11% above the U.S. rate of 8.0. Spending per store is $6.7M, 15% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, the Jefferson City metro area would have about 44, against 52 on map listings. There is one business with payroll in the industry for every 8,370 households, against one for every 3,493 across the U.S.
How fast is the Jefferson City, MO metro area growing?
Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 55 for convenience stores (upper middle), #168 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson City metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Jefferson City metro area
Screening a site or an acquisition in the Jefferson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.