Groundwork

Real estate · Metro area · Missouri

Mortgage brokers and lenders in the Jefferson City, MO metro area

How the Jefferson City, MO metro area compares with other metro areas and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #222 of 373 scored metro areas
#4 of 8 scored metro areas based in Missouri

Listings
20
9 chain locations (45%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$805.6M
On rent and homeowner costs · $13,750 a household
Housing spending per listing (U.S. = 100)
103
3% above the U.S.
Listings per 10k households
3.4
21% below the U.S.
Population, 2025
152,712
+2.2% since 2020

See the mortgage brokers and lenders around any address in the Jefferson City metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in the Jefferson City metro area comes to about $805.6M a year: $13,750 per household, 17% below the U.S. average. Housing spending per office is 3% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 20 mortgage brokers and lenders on map listings in the Jefferson City metro area as of September 2026. Of those, 9 are chain locations, or 45%, against 21% across the U.S. That comes to 3.4 for every 10,000 households, 21% below the U.S. rate of 4.3.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in the Jefferson City metro area was 6 in 2023. That is one for every 9,765 households, against one for every 4,897 across the U.S.

Population estimates show the Jefferson City metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in the Jefferson City metro area is 45 (lower middle), #222 of 373 scored metro areas and #4 of 8 scored metro areas based in Missouri.

How the Jefferson City metro area compares

The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Jefferson City, MO metro area compared with Missouri and the U.S.
MeasureJefferson City metro areaMissouriU.S.
Listings per 10k households3.44.04.3
Housing spending per listing (U.S. = 100)10389100
Households per official establishment9,7656,4654,897
Official establishment growth, 2019–2023n/a+4.3%+9.5%
Population growth, 2020–2025+2.2%+1.9%+3.1%
Spending per household on rent and homeowner costs$13,750$13,809$16,661
Median household income$74,030$70,702$80,734
Groundwork market score4530

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
100
Annual payroll, 2023
$11.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
209 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jefferson City metro area

Population, 2025 estimate
152,712+2.2% since 2020
Households
58,587
Median age
40.3
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
2,248 sq. mi.
People per square mile
67
Median household income
$74,030+25.1% vs. 2015–2019, before inflation
Average household income
$92,629
Median home value
$217,500
Jobs located here
80,011
Daytime population
160,422Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jefferson City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for mortgage brokers and lenders, numbered among those based in Missouri, with the Jefferson City metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1St. Joseph, MO-KS5191.9175−2.0%#171 of 373
2Springfield, MO47603.0113+5.1%#205 of 373
3Joplin, MO-KS47243.0109+3.9%#206 of 373
4Jefferson City, MO45203.4103+2.2%#222 of 373
5Columbia, MO41283.2110+3.9%#253 of 373
6Cape Girardeau, MO-IL38164.281+1.7%#282 of 373
7Kansas City, MO-KS334855.470+3.4%#338 of 373
8St. Louis, MO-IL325254.583−0.2%#344 of 373

Other business types in the Jefferson City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Jefferson City, MO metro area?

As of September 2026, map listings count 20 mortgage brokers and lenders in the Jefferson City metro area. 9 of them (45%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 6 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in the Jefferson City, MO metro area spend on rent and homeowner costs?

About $805.6M a year, or $13,750 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 20 mortgage brokers and lenders on map listings, housing spending per office is 3% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.

How does the Jefferson City, MO metro area compare with the U.S. for mortgage brokers and lenders?

The Jefferson City metro area has 3.4 mortgage brokers and lenders per 10,000 households, 21% below the U.S. rate of 4.3. The index of housing spending per office is 103, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Jefferson City metro area would have about 21, against 20 on map listings. There is one business with payroll in the industry for every 9,765 households, against one for every 4,897 across the U.S.

How fast is the Jefferson City, MO metro area growing?

Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 45 for mortgage brokers and lenders (lower middle), #222 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jefferson City metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Jefferson City metro area

Screening a site or an acquisition in the Jefferson City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.