Groundwork

Child care · Metro area · Missouri

Child care centers and preschools in the Jefferson City, MO metro area

Competitor counts, household spending and official business counts for child care centers and preschools in the Jefferson City, MO metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 16 out of 100: Low

Ranked #379 of 387 scored metro areas
#8 of 8 scored metro areas based in Missouri

Listings
58
5 chain locations (9%)
Official establishments
55
−11.3% since 2019
Household spending a year
$22.4M
On child care and other personal services · $382 a household
Spending per listing
$385K
62% below the U.S.
Listings per 10k households
9.9
71% above the U.S.
Population, 2025
152,712
+2.2% since 2020

See the child care centers and preschools around any address in the Jefferson City metro area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Jefferson City metro area scores 16 (low) on the Groundwork market score for child care centers and preschools, ranking #379 of 387 scored metro areas and #8 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.

Households in the Jefferson City metro area spend about $22.4M a year on child care and other personal services, or $382 per household, 34% below the U.S. average. That is about $385K of household spending for each center on map listings, 62% below the U.S. figure of $1M.

The Jefferson City metro area has 58 child care centers and preschools on map listings as of September 2026. Of those, 5 are chain locations, or 9%, against 12% across the U.S. Per 10,000 households, that is 9.9, 71% above the U.S. rate of 5.8.

The official count of businesses with payroll classed as child care services in the Jefferson City metro area was 55 in 2023, down 11.3% from 2019. That is one for every 1,065 households, against one for every 1,573 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $440K have gone to businesses classed as child care services in the Jefferson City metro area. Population estimates show the Jefferson City metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Jefferson City metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Jefferson City, MO metro area compared with Missouri and the U.S.
MeasureJefferson City metro areaMissouriU.S.
Listings per 10k households9.95.95.8
Spending per listing$385K$679K$1M
Households per official establishment1,0651,7141,573
Official establishment growth, 2019–2023−11.3%−2.2%+5.7%
Population growth, 2020–2025+2.2%+1.9%+3.1%
Spending per household on child care and other personal services$382$399$581
Median household income$74,030$70,702$80,734
Groundwork market score1629

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55−11.3% over the period
Employees, 2023
637
Annual payroll, 2023
$13.8M
One-person businesses, 2023
267Businesses with no payroll
Map listings, September 2026
585 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$440K

SBA-backed loans to businesses classed as child care services in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jefferson City metro area

Population, 2025 estimate
152,712+2.2% since 2020
Households
58,587
Median age
40.3
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
2,248 sq. mi.
People per square mile
67
Median household income
$74,030+25.1% vs. 2015–2019, before inflation
Average household income
$92,629
Median home value
$217,500
Jobs located here
80,011
Daytime population
160,422Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jefferson City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for child care centers and preschools, numbered among those based in Missouri, with the Jefferson City metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kansas City, MO-KS475396.0$778K+3.4%#223 of 387
2St. Joseph, MO-KS40173.6$957K−2.0%#260 of 387
3Cape Girardeau, MO-IL39153.9$915K+1.7%#271 of 387
4Springfield, MO391115.6$630K+5.1%#274 of 387
5St. Louis, MO-IL386655.7$804K−0.2%#280 of 387
6Joplin, MO-KS28556.9$471K+3.9%#343 of 387
7Columbia, MO24687.9$524K+3.9%#364 of 387
8Jefferson City, MO16589.9$385K+2.2%#379 of 387

Other business types in the Jefferson City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Jefferson City, MO metro area?

Map listings as of September 2026 show 58 child care centers and preschools in the Jefferson City metro area. 5 of them (9%) are chain locations. The listings count day care centers and preschools. Official counts show 55 businesses with payroll classed as child care services in 2023, down 11.3% from 2019. Official counts list 267 one-person businesses without payroll.

How much do households in the Jefferson City, MO metro area spend on child care and other personal services?

About $22.4M a year, or $382 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 58 child care centers and preschools on map listings, it comes to $385K per center. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.

How does the Jefferson City, MO metro area compare with the U.S. for child care centers and preschools?

The Jefferson City metro area has 9.9 child care centers and preschools per 10,000 households, 71% above the U.S. rate of 5.8. Spending per center is $385K, 62% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Jefferson City metro area would have about 22, against 58 on map listings. There is one business with payroll in the industry for every 1,065 households, against one for every 1,573 across the U.S. The official count fell 11.3% from 2019 to 2023, against +5.7% for the U.S.

How fast is the Jefferson City, MO metro area growing?

Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 16 for child care centers and preschools (low), #379 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jefferson City metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Jefferson City metro area

Screening a site or an acquisition in the Jefferson City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.