Pets · Metro area · California
Pet businesses in the Santa Rosa-Petaluma, CA metro area
How the Santa Rosa-Petaluma, CA metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #205 of 387 scored metro areas
#22 of 25 scored metro areas based in California
- Listings
- 257
- 47 chain locations (18%)
- Official establishments
- 178
- +13.4% since 2019
- Household spending a year
- $225.6M
- On pets · $1,181 a household
- Spending per listing
- $878K
- In line with the U.S.
- Listings per 10k households
- 13.5
- 30% above the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the pet businesses around any address in the Santa Rosa-Petaluma metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 257 pet businesses in the Santa Rosa-Petaluma metro area. Of those, 47 are chain locations, or 18%, against 17% across the U.S. That comes to 13.5 for every 10,000 households, 30% above the U.S. rate of 10.4.
Households in the Santa Rosa-Petaluma metro area spend about $225.6M a year on pets, or $1,181 per household, 30% above the U.S. average. Spread across 257 pet businesses, that is $878K per business, in line with the U.S. figure of $878K.
In 2023, official counts showed 178 businesses with payroll in the Santa Rosa-Petaluma metro area classed as pet care, veterinarians and pet stores, up 13.4% from 2019. That is one for every 1,073 households, against one for every 1,852 across the U.S. Official counts also show 387 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $4.4M have gone to businesses classed as pet care, veterinarians and pet stores in the Santa Rosa-Petaluma metro area.
Population estimates put the population change in the Santa Rosa-Petaluma metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Santa Rosa-Petaluma metro area scores 48 (lower middle) on the Groundwork market score for pet businesses, ranking #205 of 387 scored metro areas and #22 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 9.3 | 10.4 |
| Spending per listing | $878K | $1.2M | $878K |
| Households per official establishment | 1,073 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | +13.4% | +11.6% | +11.4% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on pets | $1,181 | $1,149 | $909 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 48 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 178+13.4% over the period
- Employees, 2023
- 1,791
- Annual payroll, 2023
- $93.8M
- One-person businesses, 2023
- 387Businesses with no payroll
- Map listings, September 2026
- 25747 chain locations
- Listings at the U.S. rate for this spending
- 257The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $4.4M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring metro areas in California for pet businesses, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 88 | 187 | 7.6 | $1.4M | +5.5% | #2 of 387 |
| 2Fresno, CA | 84 | 259 | 7.0 | $1.4M | +3.2% | #6 of 387 |
| 3Merced, CA | 82 | 68 | 7.9 | $1.1M | +5.1% | #10 of 387 |
| 4Riverside-San Bernardino-Ontario, CA | 81 | 1,361 | 9.4 | $1.1M | +3.5% | #12 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 80 | 493 | 7.3 | $2M | −0.6% | #13 of 387 |
| 6Visalia, CA | 80 | 106 | 7.4 | $1.2M | +2.4% | #15 of 387 |
| 7Bakersfield-Delano, CA | 80 | 228 | 8.0 | $1.1M | +2.3% | #16 of 387 |
| 8Hanford-Corcoran, CA | 79 | 25 | 5.7 | $1.6M | +1.0% | #17 of 387 |
| 9Yuba City, CA | 77 | 63 | 10.2 | $949K | +3.3% | #23 of 387 |
| 10Sacramento-Roseville-Folsom, CA | 76 | 838 | 9.5 | $1.2M | +3.2% | #25 of 387 |
| 22Santa Rosa-Petaluma, CA | 48 | 257 | 13.5 | $878K | −0.4% | #205 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians40
- Pet grooming and boarding48
- Pet stores46
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Santa Rosa-Petaluma, CA metro area?
There are 257 pet businesses on map listings in the Santa Rosa-Petaluma metro area as of September 2026. 47 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 178 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 13.4% from 2019. Another 387 one-person businesses have no payroll, by official counts.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on pets?
About $225.6M a year, or $1,181 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 257 pet businesses on map listings, it comes to $878K per business. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for pet businesses?
The Santa Rosa-Petaluma metro area has 13.5 pet businesses per 10,000 households, 30% above the U.S. rate of 10.4. Spending per business is $878K, in line with the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 1,073 households, against one for every 1,852 across the U.S. The official count rose 13.4% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 48 for pet businesses (lower middle), #205 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.