Groundwork

Pets · Metro area · California

Pet businesses in the Merced, CA metro area

Competitor counts, household spending and official business counts for pet businesses in the Merced, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 82 out of 100: High

Ranked #10 of 387 scored metro areas
#3 of 25 scored metro areas based in California

Listings
68
17 chain locations (25%)
Official establishments
23
Businesses with payroll, 2023
Household spending a year
$74.9M
On pets · $870 a household
Spending per listing
$1.1M
25% above the U.S.
Listings per 10k households
7.9
24% below the U.S.
Population, 2025
297,260
+5.1% since 2020

See the pet businesses around any address in the Merced metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in the Merced metro area is 82 (high), #10 of 387 scored metro areas and #3 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for pet businesses.

As of September 2026, map listings count 68 pet businesses in the Merced metro area. Chain locations make up 25% of them, against 17% across the U.S. That is 7.9 per 10,000 households, 24% below the U.S. rate of 10.4.

At $870 per household (4% below the U.S. average), households in the Merced metro area spend about $74.9M a year on pets. Spread across 68 pet businesses, that is $1.1M per business, 25% above the U.S. figure of $878K.

Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in the Merced metro area in 2023. That is one for every 3,742 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of the Merced metro area grew 5.1%, faster than the U.S. (+3.1%).

How the Merced metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Merced, CA metro area compared with California and the U.S.
MeasureMerced metro areaCaliforniaU.S.
Listings per 10k households7.99.310.4
Spending per listing$1.1M$1.2M$878K
Households per official establishment3,7421,8751,852
Official establishment growth, 2019–2023n/a+11.6%+11.4%
Population growth, 2020–2025+5.1%−0.4%+3.1%
Spending per household on pets$870$1,149$909
Median household income$65,510$99,122$80,734
Groundwork market score8268

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23
Employees, 2023
248
Annual payroll, 2023
$11.3M
One-person businesses, 2023
57Businesses with no payroll
Map listings, September 2026
6817 chain locations
Listings at the U.S. rate for this spending
85The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Merced metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Merced metro area

Population, 2025 estimate
297,260+5.1% since 2020
Households
86,055
Median age
32.1
Homes lived in by their owners
54%
Vehicles per household
2.1
Land area
1,938 sq. mi.
People per square mile
150
Median household income
$65,510+22.1% vs. 2015–2019, before inflation
Average household income
$87,781
Median home value
$391,800
Jobs located here
77,775
Daytime population
255,124Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Merced metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across California

Every California market ranked →

The highest-scoring metro areas in California for pet businesses, numbered among those based in California, with the Merced metro area marked.

Top metro areas in California

Metro areas in California ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stockton-Lodi, CA881877.6$1.4M+5.5%#2 of 387
2Fresno, CA842597.0$1.4M+3.2%#6 of 387
3Merced, CA82687.9$1.1M+5.1%#10 of 387
4Riverside-San Bernardino-Ontario, CA811,3619.4$1.1M+3.5%#12 of 387
5San Jose-Sunnyvale-Santa Clara, CA804937.3$2M−0.6%#13 of 387
6Visalia, CA801067.4$1.2M+2.4%#15 of 387
7Bakersfield-Delano, CA802288.0$1.1M+2.3%#16 of 387
8Hanford-Corcoran, CA79255.7$1.6M+1.0%#17 of 387
9Yuba City, CA776310.2$949K+3.3%#23 of 387
10Sacramento-Roseville-Folsom, CA768389.5$1.2M+3.2%#25 of 387

Other business types in the Merced metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Merced, CA metro area?

The Merced metro area has 68 pet businesses on map listings as of September 2026. 17 of them (25%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 57 one-person businesses without payroll.

How much do households in the Merced, CA metro area spend on pets?

About $74.9M a year, or $870 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 68 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 86,055 households in the Merced metro area and national spending patterns by income.

How does the Merced, CA metro area compare with the U.S. for pet businesses?

The Merced metro area has 7.9 pet businesses per 10,000 households, 24% below the U.S. rate of 10.4. Spending per business is $1.1M, 25% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Merced metro area would have about 85, against 68 on map listings. There is one business with payroll in the industry for every 3,742 households, against one for every 1,852 across the U.S.

How fast is the Merced, CA metro area growing?

Population estimates put the Merced metro area at 297,260 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 86,055 households. The median household income in the Merced metro area is $65,510 a year, 19% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Merced metro area scores 82 for pet businesses (high), #10 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Merced metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Merced metro area

Screening a site or an acquisition in the Merced metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.