Auto · Metro area · California
Auto repair shops in the Santa Rosa-Petaluma, CA metro area
How the Santa Rosa-Petaluma, CA metro area compares with other metro areas and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #136 of 387 scored metro areas
#9 of 25 scored metro areas based in California
- Listings
- 405
- 59 chain locations (15%)
- Official establishments
- 250
- −1.6% since 2019
- Household spending a year
- $225.8M
- On vehicle maintenance and repairs · $1,182 a household
- Spending per listing
- $557K
- 25% above the U.S.
- Listings per 10k households
- 21.2
- In line with the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the auto repair shops around any address in the Santa Rosa-Petaluma metro area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 405 auto repair shops in the Santa Rosa-Petaluma metro area. Chain locations make up 15% of them, against 16% across the U.S. That comes to 21.2 for every 10,000 households, in line with the U.S. rate of 21.5.
Households in the Santa Rosa-Petaluma metro area spend about $225.8M a year on vehicle maintenance and repairs, or $1,182 per household, 23% above the U.S. average. That is about $557K of household spending for each shop on map listings, 25% above the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.
In 2023, official counts showed 250 businesses with payroll in the Santa Rosa-Petaluma metro area classed as mechanical, body and glass repair, down 1.6% from 2019. That is one for every 764 households, against one for every 955 across the U.S. Official counts also show 278 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $5.9M have gone to businesses classed as mechanical, body and glass repair in the Santa Rosa-Petaluma metro area.
Population estimates put the population change in the Santa Rosa-Petaluma metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Santa Rosa-Petaluma metro area scores 57 (upper middle) on the Groundwork market score for auto repair shops, ranking #136 of 387 scored metro areas and #9 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.2 | 24.7 | 21.5 |
| Spending per listing | $557K | $455K | $445K |
| Households per official establishment | 764 | 861 | 955 |
| Official establishment growth, 2019–2023 | −1.6% | +2.1% | +2.1% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,182 | $1,122 | $958 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 57 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 250−1.6% over the period
- Employees, 2023
- 1,404
- Annual payroll, 2023
- $86.9M
- One-person businesses, 2023
- 278Businesses with no payroll
- Map listings, September 2026
- 40559 chain locations
- Listings at the U.S. rate for this spending
- 508The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $5.9M
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across California
Every California market ranked →The highest-scoring metro areas in California for auto repair shops, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 78 | 180 | 20.9 | $531K | +5.1% | #20 of 387 |
| 2Napa, CA | 68 | 81 | 16.3 | $743K | −3.3% | #61 of 387 |
| 3Vallejo, CA | 64 | 360 | 22.9 | $539K | +0.6% | #88 of 387 |
| 4Stockton-Lodi, CA | 63 | 617 | 25.2 | $485K | +5.5% | #92 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 62 | 1,496 | 22.0 | $552K | −0.6% | #95 of 387 |
| 6San Luis Obispo-Paso Robles, CA | 61 | 245 | 22.4 | $535K | 0.0% | #104 of 387 |
| 7Santa Cruz-Watsonville, CA | 58 | 202 | 20.8 | $590K | −4.7% | #123 of 387 |
| 8Sacramento-Roseville-Folsom, CA | 58 | 2,068 | 23.4 | $479K | +3.2% | #130 of 387 |
| 9Santa Rosa-Petaluma, CA | 57 | 405 | 21.2 | $557K | −0.4% | #136 of 387 |
| 10Riverside-San Bernardino-Ontario, CA | 54 | 4,024 | 27.7 | $444K | +3.5% | #169 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Santa Rosa-Petaluma, CA metro area?
There are 405 auto repair shops on map listings in the Santa Rosa-Petaluma metro area as of September 2026. 59 of them (15%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 250 businesses with payroll classed as mechanical, body and glass repair in 2023, down 1.6% from 2019. Another 278 one-person businesses have no payroll, by official counts.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on vehicle maintenance and repairs?
About $225.8M a year, or $1,182 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 405 auto repair shops on map listings, it comes to $557K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for auto repair shops?
The Santa Rosa-Petaluma metro area has 21.2 auto repair shops per 10,000 households, in line with the U.S. rate of 21.5. Spending per shop is $557K, 25% above the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, the Santa Rosa-Petaluma metro area would have about 508, against 405 on map listings. There is one business with payroll in the industry for every 764 households, against one for every 955 across the U.S. The official count fell 1.6% from 2019 to 2023, against +2.1% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 57 for auto repair shops (upper middle), #136 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.