Real estate · Metro area · California
Property management companies in the Santa Rosa-Petaluma, CA metro area
The property management companies in the Santa Rosa-Petaluma, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #266 of 374 scored metro areas
#15 of 25 scored metro areas based in California
- Listings
- 73
- 0 chain locations (0%)
- Official establishments
- 178
- +18.7% since 2019
- Household spending a year
- $3.9B
- On rent and homeowner costs · $20,353 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 3.8
- 27% above the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the property management companies around any address in the Santa Rosa-Petaluma metro area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 73 property management companies in the Santa Rosa-Petaluma metro area. None of them are chain locations, against 4% across the U.S. That comes to 3.8 for every 10,000 households, 27% above the U.S. rate of 3.0.
At $20,353 per household (22% above the U.S. average), households in the Santa Rosa-Petaluma metro area spend about $3.9B a year on rent and homeowner costs. Housing spending per company is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.
Official counts show 178 businesses with payroll classed as residential and commercial property managers in the Santa Rosa-Petaluma metro area in 2023, up 18.7% from 2019. That is one for every 1,073 households, against one for every 1,638 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $978K have gone to businesses classed as residential and commercial property managers in the Santa Rosa-Petaluma metro area.
Population estimates show the Santa Rosa-Petaluma metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Santa Rosa-Petaluma metro area scores 40 (lower middle) on the Groundwork market score for property management companies, ranking #266 of 374 scored metro areas and #15 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 4.1 | 3.0 |
| Housing spending per listing (U.S. = 100) | 96 | 88 | 100 |
| Households per official establishment | 1,073 | 1,029 | 1,638 |
| Official establishment growth, 2019–2023 | +18.7% | +15.9% | +11.4% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $20,353 | $19,977 | $16,661 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 40 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 178+18.7% over the period
- Employees, 2023
- 985
- Annual payroll, 2023
- $64M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 730 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $978K
SBA-backed loans to businesses classed as residential and commercial property managers in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across California
Every California market ranked →The highest-scoring metro areas in California for property management companies, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 68 | 66 | 2.7 | 127 | +5.5% | #44 of 374 |
| 2Merced, CA | 63 | 24 | 2.8 | 107 | +5.1% | #78 of 374 |
| 3Visalia, CA | 58 | 32 | 2.2 | 138 | +2.4% | #110 of 374 |
| 4Vallejo, CA | 55 | 46 | 2.9 | 122 | +0.6% | #137 of 374 |
| 5El Centro, CA | 54 | 6 | 1.2 | 237 | +1.1% | #142 of 374 |
| 6Riverside-San Bernardino-Ontario, CA | 54 | 477 | 3.3 | 103 | +3.5% | #150 of 374 |
| 7Napa, CA | 53 | 10 | 2.0 | 188 | −3.3% | #155 of 374 |
| 8Hanford-Corcoran, CA | 52 | 11 | 2.5 | 122 | +1.0% | #163 of 374 |
| 9Yuba City, CA | 51 | 21 | 3.4 | 94 | +3.3% | #177 of 374 |
| 10Bakersfield-Delano, CA | 50 | 85 | 3.0 | 103 | +2.3% | #186 of 374 |
| 15Santa Rosa-Petaluma, CA | 40 | 73 | 3.8 | 96 | −0.4% | #266 of 374 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate41
- Real estate agents and brokers46
- Property management40
- Mortgage brokers and lenders28
- Home inspectors61
Funeral services
Questions
How many property management companies are in the Santa Rosa-Petaluma, CA metro area?
There are 73 property management companies on map listings in the Santa Rosa-Petaluma metro area as of September 2026. None of them are chain locations. The listings count property management companies. Official counts show 178 businesses with payroll classed as residential and commercial property managers in 2023, up 18.7% from 2019.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on rent and homeowner costs?
About $3.9B a year, or $20,353 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). For the 73 property management companies on map listings, housing spending per company is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for property management companies?
The Santa Rosa-Petaluma metro area has 3.8 property management companies per 10,000 households, 27% above the U.S. rate of 3.0. The index of housing spending per company is 96, where 100 is the U.S. At the national ratio of property management companies to household spending, the Santa Rosa-Petaluma metro area would have about 70, against 73 on map listings. There is one business with payroll in the industry for every 1,073 households, against one for every 1,638 across the U.S. The official count rose 18.7% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 40 for property management companies (lower middle), #266 of 374 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.