Auto · Metro area · California
Insurance agencies in the Santa Rosa-Petaluma, CA metro area
Competitor counts, household spending and official business counts for insurance agencies in the Santa Rosa-Petaluma, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #168 of 387 scored metro areas
#9 of 25 scored metro areas based in California
- Listings
- 259
- 47 chain locations (18%)
- Official establishments
- 163
- −11.9% since 2019
- Household spending a year
- $385.4M
- On vehicle insurance · $2,018 a household
- Spending per listing
- $1.5M
- 19% above the U.S.
- Listings per 10k households
- 13.6
- 13% below the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the insurance agencies around any address in the Santa Rosa-Petaluma metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 259 insurance agencies in the Santa Rosa-Petaluma metro area. 47 of them (18%) are chain locations, against 21% across the U.S. That is 13.6 per 10,000 households, 13% below the U.S. rate of 15.6.
At $2,018 per household (3% above the U.S. average), households in the Santa Rosa-Petaluma metro area spend about $385.4M a year on vehicle insurance. Spread across 259 insurance agencies, that is $1.5M per agency, 19% above the U.S. figure of $1.3M.
Official counts show 163 businesses with payroll classed as insurance agencies and brokerages in the Santa Rosa-Petaluma metro area in 2023, down 11.9% from 2019. That is one for every 1,172 households, against one for every 966 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as insurance agencies and brokerages in the Santa Rosa-Petaluma metro area.
Between 2020 and 2025, the population of the Santa Rosa-Petaluma metro area declined 0.4%, against +3.1% for the U.S. For insurance agencies, the Santa Rosa-Petaluma metro area has a Groundwork market score of 53 (upper middle): #168 of 387 scored metro areas and #9 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 17.2 | 15.6 |
| Spending per listing | $1.5M | $1.1M | $1.3M |
| Households per official establishment | 1,172 | 973 | 966 |
| Official establishment growth, 2019–2023 | −11.9% | −4.0% | −1.0% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on vehicle insurance | $2,018 | $1,926 | $1,957 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 53 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 163−11.9% over the period
- Employees, 2023
- 972
- Annual payroll, 2023
- $98.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 25947 chain locations
- Listings at the U.S. rate for this spending
- 307The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across California
Every California market ranked →The highest-scoring metro areas in California for insurance agencies, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 78 | 87 | 10.1 | $2M | +5.1% | #45 of 387 |
| 2Stockton-Lodi, CA | 72 | 326 | 13.3 | $1.6M | +5.5% | #70 of 387 |
| 3Yuba City, CA | 71 | 76 | 12.3 | $1.7M | +3.3% | #73 of 387 |
| 4Vallejo, CA | 69 | 193 | 12.3 | $1.7M | +0.6% | #85 of 387 |
| 5Riverside-San Bernardino-Ontario, CA | 65 | 2,142 | 14.8 | $1.5M | +3.5% | #106 of 387 |
| 6Hanford-Corcoran, CA | 64 | 55 | 12.5 | $1.6M | +1.0% | #108 of 387 |
| 7Bakersfield-Delano, CA | 62 | 369 | 13.0 | $1.5M | +2.3% | #123 of 387 |
| 8Visalia, CA | 57 | 213 | 14.9 | $1.4M | +2.4% | #145 of 387 |
| 9Santa Rosa-Petaluma, CA | 53 | 259 | 13.6 | $1.5M | −0.4% | #168 of 387 |
| 10San Luis Obispo-Paso Robles, CA | 50 | 150 | 13.7 | $1.5M | 0.0% | #181 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Santa Rosa-Petaluma, CA metro area?
The Santa Rosa-Petaluma metro area has 259 insurance agencies on map listings as of September 2026. 47 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 163 businesses with payroll classed as insurance agencies and brokerages in 2023, down 11.9% from 2019.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on vehicle insurance?
About $385.4M a year, or $2,018 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 259 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for insurance agencies?
The Santa Rosa-Petaluma metro area has 13.6 insurance agencies per 10,000 households, 13% below the U.S. rate of 15.6. Spending per agency is $1.5M, 19% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Santa Rosa-Petaluma metro area would have about 307, against 259 on map listings. There is one business with payroll in the industry for every 1,172 households, against one for every 966 across the U.S. The official count fell 11.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 53 for insurance agencies (upper middle), #168 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.